CBS Number One in Viewers in 14 of First 15 Week’s of the Season
Dave and Craig Pace Late Night
“The Price is Right,” Daytime’s Number One Show and “The Young and the Restless” Keep CBS Daytime on Top
CBS enters 2010 as the number one network in primetime, late night and daytime, according to Nielsen most current ratings through Jan. 3.
With this week’s win in viewers, CBS has now placed first in 14 of the season’s 15 weeks. The Network is averaging 11.60 million viewers, nearly 2.5 million more than second-place ABC.
For the season, CBS is Number One in viewers on four nights (Tuesday, Wednesday, Thursday, Friday). The Network has five of the top 10 and 12 of top 20 programs. CBS has the top four scripted programs and seven of the top 10 (NCIS, THE MENTALIST, NCIS: LOS ANGELES, CSI, CRIMINAL MINDS, TWO AND A HALF MEN and THE BIG BANG THEORY).
NCIS is the number one prime program averaging 20.6 million viewers, TWO AND A HALF MEN is the top comedy averaging 14.6 million viewers (THE BIG BANG THEORY is first in adults 18-49), NCIS: LOS ANGELES is the number one new series averaging 16.8 million viewers and THE GOOD WIFE is the number two new series with an average of 13.7 million viewers.
In late night, LATE SHOW with DAVID LETTERMAN leads “The Tonight Show” (4.22m vs. 2.55m) compared to trailing by -20% last year (4.00m vs. 5.03m).
LATE LATE SHOW with CRAIG FERGUSON has a +39% advantage in viewers over “Late Night with Jimmy Fallon” (1.95m vs. 1.40m) compared to trailing by
-4% last year (1.91m vs. 1.98m).
CBS daytime has been number one for 1,081 of the last 1,083 weeks with and against regular schedules led by THE PRICE IS RIGHT, daytime’s number one program, and THE YOUNG AND THE RESTLESS, the top-rated daytime drama for 1,095 consecutive weeks. THE YOUNG AND THE RESTLESS is also up in all key women demographics versus last season (W18-34, W18-49 and W25-54).
For week 15 in viewers: CBS (8.26m), FOX (7.34m), ABC (6.43m) and NBC (5.09m). Season-to-date, CBS is first (11.60m), ahead of ABC (9.12m), FOX (8.70m) and NBC (7.67m).
For the week in households: CBS (5.2/09), FOX (4.2/07), ABC (3.8/06) and NBC (3.2/05). In households, season-to-date, CBS is first (7.2/12), ahead of ABC (5.7/09), FOX (5.2/08) and NBC (4.8/08).
CBS top programs of the week: #4 60 MINUTES (14.84m), #6 NCIS (R) (12.87m), #9 TWO AND A HALF MEN (R) (11.09m), #10 CRIMINAL MINDS (R) (11.06m), #12 CSI: NY (R) (10.86m), #16 THE BIG BANG THEORY (R) (9.94m), #17 NCIS – SUNDAY SPECIAL (R) (S) (9.91m), #18 THE KENNEDY CENTER HONORS (S) (9.63m), #19 CSI: MIAMI (R) (9.49m), #24 THE MENTALIST SPECIAL – 12/31 (R) (S) (7.95m), #26 COLD CASE (R) (7.66m), #27 CSI: CRIME SCENE INVESTIGATION SPECIAL – 12/31 (R) (S) (7.21m), #29 COLD CASE 10PM SPECIAL (R) (S) (6.87m) and #30 48 HOURS MYSTERY (6.50m).
National Nielsen Rank for Demographic: PER2+ for 12/28/2009 – 1/3/2010
Persons 2+ (000)
1. NBC Sunday Night Football Bengals vs Jets NBC 16333
2. Allstate Sugar Bowl Florida vs Cincinnati (S) FOX 15533
3. Desperate Housewives ABC 15349
4. 60 MINUTES CBS 14844
5. Sunday Night NFL Pre-Kick NBC 14161
6. NCIS (R) CBS 12870
7. Rose Bowl-Post Game (S) ABC 11906
8. The OT FOX 11514
9. TWO AND A HALF MEN (R) CBS 11088
10. CRIMINAL MINDS (R) CBS 11056
11. Extreme Makeover: Home Edition-8PM ABC 10983
12. CSI: NY (R) CBS 10888
13. Brothers & Sisters ABC 10781
14. America’s Funniest Home Videos ABC 10152
15. Football Night America Part 3 NBC 10133
16. THE BIG BANG THEORY (R) CBS 9935
17. NCIS – SUNDAY SPECIAL (R)(S) CBS 9906
18. KENNEDY CENTER HONORS (S) CBS 9627
19. CSI: MIAMI (R) CBS 9486
20. Simpsons FOX 8552
National Nielsen Rank for Demographic: A25-54 for 12/28/2009 – 1/3/2010
Adults 25-54 Rating
1. NBC Sunday Night Football Bengals vs Jets NBC 7.0
2. Desperate Housewives ABC 6.3
3. Sunday Night NFL Pre-Kick NBC 5.9
4. Allstate Sugar Bowl Florida vs Cincinnati (S) FOX 5.8
5. The OT FOX 4.9
6. Brothers & Sisters ABC 4.4
7. Football Night America Part 3 NBC 4.3
8. Rose Bowl-Post Game (S) ABC 4.1
8. Extreme Makeover: Home Edition-8PM ABC 4.1
8. Simpsons FOX 4.1
11. TWO AND A HALF MEN (R) CBS 3.9
11. THE BIG BANG THEORY (R) CBS 3.9
13. Family Guy FOX 3.8
13. 60 MINUTES CBS 3.8
15. NCIS (R) CBS 3.4
16. CRIMINAL MINDS (R) CBS 3.3
16. America’s Funniest Home Videos ABC 3.3
18. New Year’s Rockin Eve ’10 (S) ABC 3.2
18. Cleveland FOX 3.2
20. CSI: NY (R) CBS 3.1
20. CSI: MIAMI (R) CBS 3.1
National Nielsen Rank for Demographic: A18-49 for 12/28/2009 – 1/3/2010
Adults 18-49 Rating
1. NBC Sunday Night Football Bengals vs Jets NBC 6.1
2. Desperate Housewives ABC 5.3
3. Sunday Night NFL Pre-Kick NBC 5.1
3. Allstate Sugar Bowl Florida vs Cincinnati (S) FOX 5.1
5. The OT FOX 4.3
6. Family Guy FOX 4.0
6. Simpsons FOX 4.0
8. Football Night America Part 3 NBC 3.7
9. Rose Bowl-Post Game (S) ABC 3.5
9. Brothers & Sisters ABC 3.5
11. Extreme Makeover: Home Edition-8PM ABC 3.3
11. Cleveland FOX 3.3
13. THE BIG BANG THEORY (R) CBS 3.0
14. American Dad FOX 2.8
14. TWO AND A HALF MEN (R) CBS 2.8
16. 60 MINUTES CBS 2.7
16. New Year’s Rockin Eve ’10 (S) ABC 2.7
16. America’s Funniest Home Videos ABC 2.7
19. CRIMINAL MINDS (R) CBS 2.4
19. Allstate Sugar Bowl-Pre Florida vs Cincinnati (S) FOX 2.4
19. NCIS (R) CBS 2.4
SEASON-TO-DATE RATINGS (2+)
PRIME
CBS 11,60m
NBC 7.67m
ABC 9.12m
FOX 8.70m
LATE NIGHT
LATE SHOW 4.22m
Tonight Show 2.55m
Nightline 4.00m
Jimmy Kimmel 1.69m
LATE LATE SHOW 1.95m
Late Night 1.40m
DAYTIME
CBS 3.65m
ABC 2.98m
(source: data and information provided by CBS)
