Users of CBS Local’s online websites will now have the ability to populate their foursquare To-Do Lists at the same time they’re reading about a new restaurant, an undiscovered venue, shopping destinations, or any locale they want to visit in the future.
CBS Local Digital Media websites serve as the go-to local market megasite for all O&O CBS Television and CBS Radio stations, serving up hometown info, news, entertainment and discussions.
“Integration of a ‘Save to foursquare’ button on our sites presents consumers a seamless way to enjoy great editorial and create reminders for those places they’ve read about and want to check out,” said Ezra Kucharz, President, CBS Local Digital Media. “Even better, users that have turned on foursquare’s Radar will be notified if they come within range of a destination on their saved lists making the discovery process even easier.”
This is not the first time CBS has done business with foursquare. In September, they unveiled a brand page for The Amazing Race, where foursquare users can “check-in” with their smart phones to receive travel tips and series-related acts from the reality show.
RBR-TVBR observation: CBS Radio’s Karen Mateo tells us the foursquare button will live on select pages within the website. There is no ad inventory associated with the deal–i.e. brought to you by, banner support, keyword support, etc. So for right now, it looks like the move is more of a value added feature than a revenue-producer.
