CBS wins in Adults 18-49, 25-54

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CBSCBS placed first in viewers and key demographics during the first full week in May led by the Network’s top-rated comedy block, THE BIG BANG THEORY, the #1 program in adults 18-49 for the first time this season (tie) and NCIS, the top program of the week in viewers, according to Nielsen live plus same day ratings for the week ending May 6, Week 33 of the 2011-2012 television season.


CBS won its first Monday in key demographics with regularly scheduled programming since Jan. 16, 2012.  In adults 18-49, in addition to THE BIG BANG THEORY, TWO AND A HALF MEN, 2 BROKE GIRLS, HOW I MET YOUR MOTHER and MIKE & MOLLY were also top 10 performers.

In viewers, NCIS, NCIS: LOS ANGELES, THE BIG BANG THEORY, PERSON OF INTEREST, THE MENTALIST, CRIMINAL MINDS and TWO AND A HALF MEN were the week’s top scripted programs.

The two-hour season finale of THE AMAZING RACE posted across-the-board growth compared to its finale one year ago.

For the week in viewers:  CBS (10.10m), ABC (7.70m), FOX (6.81m) and NBC (5.12m).  Season-to-date:  CBS (11.76m), FOX (8.89m), ABC (8.34m) and NBC (7.43m).

For the week in key demographics, CBS was first in adults 25-54 (3.1/08) and tied for first in adults 18-49 (2.2/07, with FOX).  Compared to the same week last year, CBS was up +2% in households, +1% in viewers, even in both adults 25-54 and adults 18-49.  CBS was the only network to post households and viewers gains and to maintain last year’s deliveries in both adults 25-54 and adults 18-49.

Season-to-date, CBS is first in adults 25-54 (3.9/10) and second in adults 18-49 (3.0/08, -0.2 behind FOX).  Season-to-date, CBS is up +4% in households, +1% in viewers, +3% in adults 18-49 and even in adults 25-54 compared to last year.

For the week in households:  CBS (6.3/11), ABC (5.0/08), FOX (4.1/07) and NBC (3.3/06).  Season-to-date:  CBS (7.4/12), ABC and FOX (5.3/09, each) and NBC (4.6/07).

For the first 10 days of the May 2012 sweep, CBS is first in households (6.1/10), viewers (9.57m), adults 25-54 (2.8/07) and tied for second in adults 18-49 (2.0/06, with ABC, -0.1 behind FOX).

CBS Weekly Highlights:

— On Monday, CBS (6.3/10, 10.09m) was first in adults 25-54 (4.1/10) and adults 18-49 (3.1/08). CBS won their first Monday in key demos since April 2, 2012; first win in key demos with regularly scheduled programming since Jan. 16, 2012.

HOW I MET YOUR MOTHER (4.9/08, 7.99m) was first in adults 18-49 (3.3/10) and adults 18-34 (2.7/09) and tied for first in adults 25-54 (3.9/10, with NBC).  Compared to the last first-run episode (on April 16, 2012), HOW I MET YOUR MOTHER was up +9% in households (from 4.5/07), +8% in adults 25-54 (from 3.6/10), +6% in adults 18-49 (from 3.1/09), even in adults 18-34 and added +750,000 viewers (from 7.24m, +10%).

2 BROKE GIRLS (5.5/08, 9.24m) was first in adults 25-54 (4.4/11) and adults 18-49 (3.6/10).  2 BROKE GIRLS built on its lead-in by +13% in adults 25-54, +9% in adults 18-49 and added +1.25m viewers (+16%).  Compared to the last first-run episode (on April 16, 2012), 2 BROKE GIRLS was up +6% in both households (from 5.2/08) and adults 18-49 (from 3.4/09), +7% in adults 25-54 (from 4.1/10) and added +720,000 viewers (from 8.52m, +8%).

TWO AND A HALF MEN (7.0/10, 11.32m) was first in adults 25-54 (4.9/11) and adults 18-49 (3.8/09). TWO AND A HALF MEN was up +3% in households (from 6.8/10), even in both adults 25-54 and adults 18-49 and added +100,000 viewers (from 11.22m) compared to the last first-run episode (on April 16, 2012).  TWO AND A HALF MEN was the night’s #1 program in both adults 25-54 and adults 18-49.

MIKE & MOLLY (9:31-10:00 PM) was second in households (6.3/09), viewers (10.16m), adults 25-54 (4.4/09, -0.2 behind NBC) and adults 18-49 (3.2/08).  Compared to the last first-run episode (on April 16, 2012), MIKE & MOLLY was up +5% in both households (from 6.0/09) and adults 25-54 (from 4.2/09), +3% in adults 18-49 (from 3.1/08) and added +620,000 viewers (from 9.54m, +7%).

HAWAII FIVE-0’s (6.9/11, 10.91m) crossover with NCIS: LOS ANGELES (Part 1) was first in adults 25-54 (3.5/08) and adults 18-49 (2.5/06). Compared to the last first-run episode (on April 9, 2012), HAWAII FIVE-0 was up +5% in households (from 6.6/11), even in adults 25-54 and added +600,000 viewers (from 10.31m, +6%).

— On Tuesday, CBS was first in households (9.2/15), viewers (14.48m), adults 25-54 (3.8/09) and adults 18-49 (2.6/07).

NCIS (8:00-9:00 PM) was first in households (11.1/18), viewers (17.58m), adults 25-54 (4.6/12) and adults 18-49 (3.1/09).  Compared to the last first-run episode (on April 17, 2012), NCIS was even in both adults 25-54 and adults 18-49.  NCIS was the night’s #1 program in households, viewers and adults 25-54, and tied as the top program in adults 18-49 (with “The Voice Results Show”).

NCIS: LOS ANGELES’ crossover with HAWAII FIVE-0 (Part 2) was first in households (9.5/14), viewers (15.21m) and adults 25-54 (4.1/10) and second in adults 18-49 (3.0/08, -0.1 behind NBC).  Compared to the last first-run episode (on April 10, 2012), NCIS: LOS ANGELES was up +14% in households (from 8.3/13), +17% in adults 25-54 (from 3.5/08), +25% in adults 18-49 (from 2.4/06) and added +2.35m viewers (from 12.86m, +18%).

UNFORGETTABLE was first in households (6.9/11) and viewers (10.66m), and second in both adults 25-54 (2.6/06) and adults 18-49 (1.8/05).  UNFORGETTABLE was up +11% in households (from 6.2/10), +4% in adults 25-54 (from 2.5/05), even in adults 18-49 and added +1.21m viewers (from 9.45m, +13%) compared to the last first-run episode (on April 10, 2012).

CSI: CRIME SCENE INVESTIGATION was first in households (6.3/10), viewers (9.75m), adults 25-54 (3.0/08) and adults 18-49 (2.3/06).

On Thursday, CBS was first in households (7.9/13) and viewers (12.56m), and second in both adults 25-54 (4.0/10, -0.1 behind FOX) and adults 18-49 (2.9/08, -0.1 behind FOX).

THE BIG BANG THEORY was first in households (8.5/14), viewers (13.91m), adults 25-54 (6.0/18), adults 18-49 (4.7/15) and adults 18-34 (3.7/12).  Compared to last week, THE BIG BANG THEORY was up +9% in both households (from 7.8/13) and adults 25-54 (from 5.5/15), +15% in adults 18-49 (from 4.1/13), +26% in adults 18-34 (from 2.7/09) and added +1.26m viewers (from 12.65m, +10%). THE BIG BANG THEORY was Thursday’s #1 program in adults 25-54, adults 18-49 and adults 18-34.

RULES OF ENGAGEMENT was second in households (5.5/09), viewers (8.88m), adults 25-54 (3.7/10) and adults 18-49 (2.7/08).  Compared to last week, RULES OF ENGAGEMENT was up +12% in households (from 4.9/08), +6% in adults 25-54 (from 3.5/09), +8% in adults 18-49 (from 2.5/07) and added +710,000 viewers (from 8.17m, +9%).

PERSON OF INTEREST was first in households (8.4/13) and viewers (13.27m) and second in adults 25-54 (3.7/09) and adults 18-49 (2.5/07).  Compared to last week, PERSON OF INTEREST was up +8% in households (from 7.8/12), +4% in adults 18-49 (from 2.4/06), even in adults 25-54 and added +540,000 viewers (from 12.73m, +4%).

THE MENTALIST was first in households (8.2/14), viewers (12.94m), adults 25-54 (3.5/09) and adults 18-49 (2.5/07).  Compared to last week, THE MENTALIST was up +9% in both households (from 7.5/13) and adults 25-54 (from 3.2/08), +14% in adults 18-49 (from 2.2/06) and added +910,000 viewers (from 12.03m, +8%).

UNDERCOVER BOSS was first in households (4.1/08) and viewers (6.34m) and second in both adults 25-54 (2.0/07) and adults 18-49 (1.5/06).

CSI: NY was first in households (5.9/10), viewers (9.06m) and adults 25-54 (2.0/06), and tied for first in adults 18-49 (1.4/05, with NBC and ABC).

BLUE BLOODS was first in households (6.6/12), viewers (10.36m) and adults 25-54 (2.2/06), and second in adults 18-49 (1.4/04, -0.1 behind ABC).

48 HOURS MYSTERY was first in households (4.5/09), viewers (6.78m), adults 25-54 (1.7/05) and adults 18-49 (1.3/04).  48 HOURS MYSTERY posted its best households delivery since Dec. 3, 2011, best viewers performance since Jan. 29, 2011 and best adults 25-54 and adults 18-49 ratings since March 24, 2012.

THE AMAZING RACE 20 was first in viewers (9.40m) and adults 25-54 (3.7/09) and second in households (5.4/09, -0.1 behind ABC) and adults 18-49 (2.7/07) with its season finale.  Compared to last May’s finale of THE AMAZING RACE 18, THE AMAZING RACE 20 was up +8% in households (from 5.0/08), +9% in adults 25-54 (from 3.4/08), +4% in adults 18-49 (from 2.6/07) and added +430,000 viewers (from 8.97m, +5%).

CBS top programs of the week:  #1  NCIS (an average of 17.58m viewers), #5 NCIS: LOS ANGELES (15.21m), #6 THE BIG BANG THEORY (13.91m), #8 PERSON OF INTEREST (13.27m), #9 THE MENTALIST (12.94m), #10 60 MINUTES (11.73m), #11 CRIMINAL MINDS (11.47m), #12 TWO AND A HALF MEN (11.32m), #14 HAWAII FIVE 0 (10.91m), #15 UNFORGETTABLE (10.66m), #16 BLUE BLOODS (10.36m), #17 MIKE & MOLLY (10.16m), #19 CSI: CRIME SCENE INVESTIGATION (9.75m), #21 SURVIVOR: ONE WORLD (9.43m), #22 THE AMAZING RACE 20 (9.40m), #23 2 BROKE GIRLS (9.24m), #26 CSI: NY (9.06m), #29 RULES OF ENGAGEMENT (8.88m) and #30 HOW I MET YOUR MOTHER (7.99m).

(source: CBS)