“Survivor: Heroes vs. Villains” Stands Tall in Key Demos on Two Nights—Thursday’s Penultimate Episode and on Sunday with its Two Hour Finale.
“The Big Bang Theory” is the Number One Scripted Program in Adults 18-49 and Adults 25-54.
CBS Wins Tuesday in Viewers On a Night with “American Idol”.For the First Time Since 2003.
CBS placed first in viewers for the ninth time in the last 10 weeks, first in adults 25-54 and a strong second in adults 18-49, according to Nielsen live plus same day ratings for the week ending May 16, week 34 of the 2009-2010 television season.
CBS had seven of the top 10 programs — NCIS, NCIS: LOS ANGELES, THE MENTALIST, TWO AND A HALF MEN, THE BIG BANG THEORY, SURVIVOR: HEROES VS. VILLAINS FINALE and CSI: CRIME SCENE INVESTIGATION. NCIS was the week’s top drama, TWO AND A HALF MEN was the week’s top comedy and THE BIG BANG THEORY was the week’s top scripted series in adults 25-54 and adults 18-49.
NCIS, NCIS: LOS ANGELES and THE GOOD WIFE all helped lead CBS to its first Tuesday viewer win against FOX’s “American Idol” Tuesday since 2003. SURVIVOR: HEROES VS. VILLAINS was Thursday’s top program in key demos while its FINALE was Sunday’s top program in key measures.
For the week in viewers: CBS (10.48m), ABC (8.58m), FOX (7.99m) and NBC (5.11m). Season-to-date, CBS is first in viewers (11.80m), ahead of FOX (9.95m), ABC (8.58m) and NBC (8.29m).
For the week in key demographics, CBS was first in adults 25-54 (3.6/10) and a close second in adults 18-49 (2.7/08, -0.2 behind FOX). Season to-date, CBS is first in adults 25-54 (4.1/10, tie with FOX) and second in adults 18-49 (3.2/09).
For the week in households: CBS (6.4/11), ABC (5.5/10), FOX (4.7/08) and NBC (3.5/06). In households, season-to-date, CBS is first (7.2/12), ahead of FOX (5.8/09), ABC (5.4/09) and NBC (5.1/08).
For the first 18 days of the May 2010 sweep, CBS is first in households (6.2/11), viewers (10.02m), adults 25-54 (3.3/09) and second in adults 18-49 (2.4/07).
CBS Weekly Highlights:
TWO AND A HALF MEN was first in adults 25-54 (5.9/14), adults 18-49 (4.6/12), adults 18-34 (3.1/09) and second in both households (8.5/13) and viewers (13.86m). Compared to the last first-run episode (on April 12, 2010), TWO AND A HALF MEN was up +2% in both households (from 8.3/13) and adults 25-54 (from 5.8/14), +7% in adults 18-34 (from 2.9/09) and added +140,000 viewers (from 13.72m, +1%).
THE BIG BANG THEORY was first in adults 25-54 (6.3/14), adults 18-49 (5.3/13), adults 18-34 (3.7/10), second in both households (8.2/13) and viewers (13.73m). Compared to last week (at 9PM), THE BIG BANG THEORY was up +17% in both households (from 7.0/11) and adults 25-54 (from 5.4/13), +15% in adults 18-49 (from 4.6/12), +9% in adults 18-34 (from 3.4/10) and added +2.10m viewers (from 11.63m, +18%).
— Tuesday, CBS was first in households (9.5/15) and viewers (15.37m); it was second in adults 25-54 (4.4/11) and adults 18-49 (3.2/09). This was CBS’s first victory in viewers against FOX’s all first-run programming on an “American Idol Tuesday” night since the 2002-03 television season (15.372m vs. 15.368m). CBS posted its best Tuesday deliveries in households, viewers and adults 25-54 since March 16, 2010 and its best adults 18-49 ratings since March 9, 2010.
NCIS was second in households (10.5/16), viewers (17.23m), adults 25-54 (5.0/12) and adults 18-49 (3.9/11). Compared to last week, NCIS was up +11% in households (from 9.5/16), +16% in adults 25-54 (from 4.3/11), +26% in adults 18-49 (from 3.1/09) and added +2.13m viewers (from 15.10m, +14%). NCIS posted its best deliveries in households, viewers and adults 25-54 since March 16, 2010 and its best adults 18-49 ratings since March 9, 2010. NCIS finished in its closest competitive position with “American Idol” for the third consecutive week in households (-0.2 rtg pts), viewers (-1.94m) and adults 18-49 (-2.9 rtg pts).
NCIS: LOS ANGELES was first in households (9.8/15) and viewers (16.04m), tied for second in adults 25-54 (4.7/11, with ABC) and averaged a 3.3/08 in adults 18-49. Compared to last week, NCIS: LOS ANGELES was up +9% in households (from 9.0/14), +12% in adult 25-54 (from 4.2/10), +18% in adults 18-49 (from 2.8/07) and added +1.70m viewers (from 14.34m, +12%). NCIS: LOS ANGELES posted its best viewers, adults 25-54 and adults 18-49 deliveries since March 9, 2010.
THE GOOD WIFE was first in households (8.3/14), viewers (12.85m) and adults 25-54 (3.6/09); it was second in adults 18-49 (2.4/07). Compared to last week, THE GOOD WIFE was up +4% in adults 18-49 (from 2.3/07) and even in adults 25-54. THE GOOD WIFE posted its best adults 18-49 ratings since March 16, 2010.
— Thursday, CBS was first in households (8.4/14), viewers (13.85m), adults 25-54 (4.6/12) and adults 18-49 (3.4/10). CBS swept these measures for the 9th consecutive Thursday. CBS won every half-hour in viewers.
SURVIVOR: HEROES VS. VILLAINS was first in households (7.7/13), viewers (13.28m), adults 25-54 (5.4/16) and adults 18-49 (4.1/13). The penultimate episode of SURVIVOR: HEROES VS. VILLAINS matched last week’s households, adults 25-54 and adults 18-49 performances, added +220,000 viewers (from 13.06m, +2%). SURVIVOR: HEROES VS. VILLAINS was the night’s #1 program in both adults 25-54 and adults 18-49 for the 5th consecutive week.
CSI: CRIME SCENE INVESTIGATION was first in households (8.1/13), viewers (13.42m), second in adults 25-54 (4.0/10) and tied for second in adults 18-49 (3.0/08, with NBC).
THE MENTALIST was first in households (9.3/16), viewers (14.84m), adults 25-54 (4.4/12) and tied for first in adults 18-49 (3.2/09, with ABC). THE MENTALIST was the night’s #1 program in viewers.
— Sunday, CBS was first in households (6.9/12), viewers (12.33m), adults 25-54 (4.5/12) and adults 18-49 (3.4/10). CBS was first in viewers for the 10th consecutive Sunday, first in adults 25-54 for the 8th time in 10 Sundays and first in adults 18-49 for the 7th Sunday in 10 weeks.
SURVIVOR: HEROES VS. VILLAINS FINALE (S) (8:00-10:09PM) was first in households (7.2/12), viewers (13.46m), adults 25-54 (5.4/13) and adults 18-49 (4.2/12). SURVIVOR: HEROES VS. VILLAINS FINALE was the night’s #1 program in viewers, adults 25-54 and adults 18-49. Compared to last May’s SURVIVOR finale, CBS was up +3% in households (from 7.0/11), +4% in adults 25-54 (from 5.2/12) and added +480,000 viewers (from 12.98m, +4%).
SURVIVOR: HEROES VS. VILLAINS REUNION (S) (10:09-11:00PM) was first in viewers (10.65m), adults 25-54 (4.5/11), adults 18-49 (3.6/10) and second in households (5.9/10) in the 10PM hour.
CBS top programs of the week: #4 NCIS (an average of 17.23m viewers), #5 NCIS: LOS ANGELES (16.04m), #6 THE MENTALIST (14.84m), #7 TWO AND A HALF MEN (13.86m), #8 THE BIG BANG THEORY (13.73m), #9 SURVIVOR: HEROES VS. VILLAINS FINALE (S) (13.46m), #10 CSI: CRIME SCENE INVESTIGATION (13.42m), #11 SURVIVOR: HEROES VS. VILLAINS (13.28m), #12 CRIMINAL MINDS (13.07m), #13 THE GOOD WIFE (12.85m), #17 CSI: NY (11.36m), #18 60 MINUTES (11.35m), #20 CSI: MIAMI (11.01m) and #22 SURVIVOR: HEROES VS. VILLAINS REUNION (10.65m).
Prime averages are based on the following hours of rated broadcasts in Week #34:
CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 15 hours
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #34 of 2009-10 Season (ending: 05/16/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 6.4 11
NBC 3.5 6
ABC 5.5 10
FOX 4.7 8
VIEWERS
(000)
CBS 10,477
NBC 5,511
ABC 8,576
FOX 7,990
A25-54
Rtg Sh
CBS 3.6 10
NBC 2.2 6
ABC 3.1 8
FOX 3.3 9
A18-49
Rtg Sh
CBS 2.7 8
NBC 1.8 6
ABC 2.4 7
FOX 2.9 9
A18-34
Rtg Sh
CBS 1.7 6
NBC 1.5 5
ABC 1.9 7
FOX 2.6 9
NATIONAL NIELSEN SUMMARY – PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/21/09-05/16/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 7.2 12
NBC 5.1 8
ABC 5.4 9
FOX 5.8 9
VIEWERS
(000)
CBS 11,799
NBC 8,294
ABC 8,578
FOX 9,950
A25-54
Rtg Sh
CBS 4.1 10
NBC 3.2 8
ABC 3.2 8
FOX 4.1 10
A18-49
Rtg Sh
CBS 3.2 9
NBC 2.7 7
ABC 2.7 7
FOX 3.7 10
A18-34
Rtg Sh
CBS 2.2 7
NBC 2.2 7
ABC 2.2 7
FOX 3.2 10
(source: CBS)
