Celebrity Apprentice strong on Sunday

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NBCSunday Results:

  • From      7-8 p.m. ET, “Dateline NBC” (1.0/3 in 18-49, 4.6 million viewers overall) matched its 18-49 rating of the prior week.  From      its first half-hour to its second, “Dateline” grew by 22 percent in 18-49      rating (to a 1.1 from a 0.9) and 11 percent in total viewers (4.9 million      vs. 4.4 million).
  • From      8-11 p.m. ET, a special three-hour edition of “The Celebrity      Apprentice”      1.8/5 in 18-49, 5.9 million viewers overall) matched its 18-49 rating      of the prior two weeks despite the lengthier time period and special      competition this week from CBS’s “Academy of Country Music      Awards,” plus original competition from ABC’s “Once Upon a      Time,” “Desperate Housewives” and “GCB” and Fox’s      “Family Guy.”  From      its first half-hour to its sixth, “Celebrity Apprentice” grew by      57 percent in 18-49 rating      (to a 2.2 from a 1.4), and by 37 percent or 1.9 million      persons in total viewers (7.0 million vs. 5.1 million).       “Celebrity Apprentice” built on NBC’s results in the prior hour      from 7-8 p.m. ET by      80 percent in 18-49 rating and      27 percent in total viewers.
  • “Celebrity      Apprentice” increased its 18-49 rating with each succeeding half-hour,      generating this track from 8-11 p.m.: 1.4, 1.6, 1.7, 1.8, 1.9, 2.2.
  • From      9-11p.m. ET, the regular time period for “The Celebrity Apprentice,” last      night’s telecast      delivered the show’s best results in the two-hour block in three      weeks (since March 11), with a 1.9 rating in 18-49 and 6.2 million viewers      overall.
  • For      its final hour from 10-11 p.m. ET, “The Celebrity Apprentice” was #2 among ABC, CBS and NBC behind CBS’s “ACM Awards” and ahead of ABC’s “GCB” in adults 18-49, adults 25-54,      total viewers and other key categories.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)