Celebrity Apprentice up for NBC

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NBCSunday Results:

  • From 9-11 p.m. ET, “The Celebrity Apprentice”      (2.3/6 in 18-49, 6.6 million viewers overall) is up versus last week’s      Oscar-impacted results by 28 percent in both 18-49 rating (to a 2.3      from a 1.8) and total viewers (6.637 million vs. 5.203 million).       “The Celebrity Apprentice” is currently tied for #2 in the time      period among ABC, CBS, NBC and Fox in adults 18-49, and is tied for #1 in      adults 25-54 versus ABC’s “Desperate Housewives” and debut of      ‘GCB,” Fox’s “Family Guy” and “American Dad” and      CBS’s “Good Wife” and “CSI: Miami.”  From its      first half-hour to its fourth, “Celebrity Apprentice” grew by 9      percent in 18-49 rating (to a 2.4 from a 2.2) and by 13 percent in total      viewers (7.1 million vs. 6.3 million).  “Celebrity      Apprentice” built on NBC’s results in the prior hour from 8-9 p.m. ET      by 109 percent in 18-49 rating (2.3 vs. 1.1) and by 76 percent in      total viewers (6.6 million vs. 3.8 million).
  • For its second hour from 10-11 p.m. ET, “The Celebrity      Apprentice” ranked #1 among ABC, CBS and NBC in adults 18-49 versus      ABC’s premiere of ‘GCB” and CBS’s “CSI: Miami.”  “Apprentice” was also #1      among those networks in adults 18-34 (tie), adults 25-54 and all key      adult-male demos.
  • In the 10:30 lead-in to local news, “The Celebrity      Apprentice” delivered a 14 percent margin of victory among ABC, CBS      and NBC in the key news demo of adults 25-54 (with a 3.2 rating vs. a 2.8      for CBS’s #2 “CSI: Miami”).  “Apprentice” also      led that 10:30 half-hour in adults 18-49 and all key adult-male demos.
  • From 8-9 p.m. ET, a rebroadcast “The Celebrity      Apprentice” (1.1/3 in 18-49, 3.8 million viewers overall) grew versus      last week’s Oscar-impacted encore in this hour by 38 percent in 18-49      rating (to a 1.1 from a 0.8) and by 49 percent in total viewers (3.771      million vs. 2.535 million).
  • From 7-8 p.m. ET, “Dateline NBC” delivered a 1.0/3      in 18-49 and 5.1 million viewers overall.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)