Amy Peet, senior digital marketing manager at Chrysler, said at the recent 2014 MMA Forum that as the company begins to invest more in location-based mobile advertising, geofencing is paying off for the brand while geo conquesting has not been successful so far.
Please Login to view this premium content. (Not a member? Join Today!)
Amy Peet, senior digital marketing manager at Chrysler, said at the recent 2014 MMA Forum that as the company begins to invest more in location-based mobile advertising, geofencing is paying off for the brand while geo conquesting has not been successful so far.
