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BOOKSTORE

Profitably Buying and Selling Broadcast Stations

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This book guides you step-by-step over that long, often rocky, road from the initial letter of intent to the closing, helping you to avoid the potholes and pitfalls in between. It provides a roadmap that will prevent costly mistakes and sleepless nights by avoiding problems that could surface after the closing due to inadequate due diligence or incomplete document preparation....
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Retail Communities

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Retailing has been around as long as exchanges have existed. One person has something others want. Yet, modern day retailing has seen little innovation in the critical triangle of manufacturers, retailers and consumers. Each group has proceeded along separate pathways-all intent on achieving individual goals....
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Media Generations

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It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper....
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