Promotions/Marketing

Promotions Manager
Posted 1/26/12

Greenville, SC

COX MEDIA GROUP GREENVILLE
107-3 JAMZ / HOT 98-1 / 97-7 Chuck FM

The Promotions Manager is responsible for coordinating the branding, promotion, and marketing of the Cox Media Group Greenville radio stations.  Responsibilities include on-air imaging, planning and coordination of station events, client events and entitlements, and maintaining a high performing promotions team.  Duties include coordination of outside advertising, station remotes, appearances and other events, handouts and premium items, on-air promotions and contesting, working with digital assets and assisting the sales team in order to satisfy clients and maximize revenue opportunities.

This position calls for a creative individual with strong organization skills who can balance the revenue needs of the stations with the commitment to client satisfaction and product excellence.  Necessary skills include the ability to execute short-term tactics with a keen attention to detail, while seeking opportunities that will advance the long-term strategic marketing efforts of the stations. This position will work closely with the Operations Manager, Program Directors, and sales team, and will report to the Vice President/General Manager.

DEVELOPED SKILLS:
Organization
Verbal and written communication
Basic computer skills (MS Word, Excel, PowerPoint, IE)
Event setup and logistics
Attention to detail
Understanding of basic marketing principles
Firm grasp of target demographic needs, wants, and tastes
Desire to learn new things
Good listening skills

TRAINABLE SKILLS:
Arbitron/Scarborough/Tapscan
Remote broadcast setup
Database management/Unity Mail
Promo Suite
Copywriting
Managing an efficient street team

MANDATORY EXPERIENCE:
Bachelor’s degree in related field or equivalent experience
3 to 5 years in mass media
Successful execution of complex events
Successful track record of managing promotions events or teams
Experience hiring, training and supervising a high performing promotions team
Must possess a valid SC Driver’s License and appropriate insurance coverage

PREFERRED EXPERIENCE:
A leadership role with Marketing or Promotions Manager for a station cluster
Involvement in external advertising and marketing campaigns
Database management
Experience with social media
Sales collaboration

Send resumes to:
Cox Media Group Greenville
Attn: Steve Sinicropi, VP/GM
220 North Main Street, Suite 402
Greenville, SC 29601
greenvillejobs@coxinc.com

Cox Media Group is an equal opportunity employer.

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