Close-up look: NBC highlights for January 11-17

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On Monday, January 11, from 8-9 p.m. ET, the regular time period premiere of “Chuck” (2.6 rating, 7 share in adults 18-49, 7.4 million viewers overall) scored the series’ highest regular-slot results in both 18-49 and total viewers since the special 3-D telecast on February 2, 2009, the night after the Super Bowl. “Chuck” also delivered NBC’s biggest total viewership in this time period since that February 2 “Chuck” telecast. In a time period that included competition from Fox’s “House,” ABC’s “The Bachelor” and CBS’s comedies, “Chuck” grew from its first half-hour to its second by 8 percent in adults 18-49 (to a 2.7 from a 2.5) and by 16 percent in adults 18-34 (2.2 vs. 1.9).


Compared to NBC’s average in the time period last season, “Chuck” was up 18 percent in 18-49 rating (2.6 vs. 2.2, live plus same day) and 15 percent in total viewers (7.4 million vs. 6.4 million).

Monday from 9-10:01 p.m. ET, “Heroes” averaged a 2.1/5 in 18-49 and 4.7 million viewers overall in a time period that included competition from CBS’s “Two and a Half Men” and “Big Bang Theory,” ABC’s “The Bachelor” and Fox’s “Fringe.” “Heroes” ranked #2 among the major networks in the slot in men 18-34. “Heroes” is one of the most time-shifted programs on network television. So far this season, “Heroes” has added 30 percent to its 18-49 rating when going from its “live plus same day” to its “live plus seven day” results. In total viewers, “Heroes” adds more than 1.4 million viewers to its previously reported “live plus same day” results when “live plus seven day” ratings are released.

Monday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.6/4 in adults 18-49, a 2.0/5 in adults 25-54 and 4.8 million viewers overall. Monday’s time-period competition included CBS’s CSI: Miami” and ABC’s Castle.” 

“The Jay Leno Show” matched its highest Monday 18-49 rating in 13 weeks (since October 12) and attracted its second-biggest overall audience for a Monday telecast over that same 13-week span.

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.6 vs. 1.4), adults 25-54 (2.0 vs. 1.8) and total viewers (4.8 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.6 vs. 2.2), adults 25-54 (2.0 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).

On Tuesday, January 12 from 8-10:01 p.m. ET,   “The Biggest Loser: Couples” (3.2/8 in adults 18-49, 8.1 million viewers overall) finished within 3 percent of its 18-49 result on the same night last year, when it also faced the season premiere of Fox’s “American Idol.” In its highly competitive two-hour time period, “Loser” ranked #2 among the major networks in adults and women 18-34 and women 18-49, behind only “Idol.”

For its second hour from 9-10 p.m. ET, “The Biggest Loser” ranked #2 among the major networks in adults and women 18-49 and adults and women 18-34, behind only “Idol” and ahead of CBS’s NCIS: LA” and ABC’s comedies. From its first half-hour to its fourth, “Loser” gained 13 percent in 18-49 rating (3.4 vs. 3.0) and 8 percent in total viewers (8.5 million vs. 7.8 million).
 
Tuesday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.8/5 in adults 18-49, a 2.2/6 in adults 25-54 and 6.1 million viewers overall. Tuesday’s time-period competition included CBS’s “The Good Wife” and ABC’s “The Forgotten.”  In the time period, the “Leno Show” tied for #1 among the major networks in men 18-34 and ranked #2 ahead of ABC’s “The Forgotten” in all other key ratings categories including adults 18-49, adults 25-54 and total viewers.

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.8 vs. 1.4), adults 25-54 (2.2 vs. 1.8) and total viewers (6.1 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.8 vs. 2.2), adults 25-54 (2.2 vs. 2.7) and total viewers (6.1 million vs. 6.9 million).

On Wednesday, January 13 from 8-9 p.m. ET, “Mercy” averaged a 1.5/4 in adults 18-49 and 5.9 million viewers overall in a competitive time period that included the Wednesday season premiere of Fox’s “American Idol.”

Wednesday from 9-10:01 p.m. ET, “Law and Order: Special Victims Unit” averaged a 2.0/5 in adults 18-49 and 7.7 million viewers overall in a time period that included competition from Fox’s “American Idol,” CBS’s “Criminal Minds” and ABC’s “Modern Family” and Cougar Town.”

From its first half-hour to its second, “SVU” increased by 35 percent in 18-49 rating (to a 2.3/6 from a 1.7/4) and by 29 percent or more than 1.9 million persons in total viewers (8.6 million vs. 6.7 million). “SVU” was up 18 percent in adults 18-49 (2.0 vs. 1.7) and 31 percent in total viewers (7.7 million vs. 5.9 million) versus NBC’s averages in this slot during the traditional 2008-09 season.

Wednesday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.5/4 in adults 18-49, a 1.8/5 in adults 25-54 and 5.3 million viewers overall. Wednesday’s time-period competition included CBS’s “CSI: NY” and ABC’s “Ugly Betty.”  In the time period, “Jay Leno” tied for #2 in adults 25-54 (with “Ugly Betty”) and ranked #2 outright among the major networks in all key adult male demos – men 18-34, 18-49 and 25-54.

“The Jay Leno Show” matched its highest 18-49 rating for a Wednesday telecast in four weeks (since December 16) and attracted its biggest overall viewership over that same four-week span.

Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.5 vs. 1.4), adults 25-54 (1.8 vs. 1.8) and total viewers (5.3 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.5 vs. 2.2), adults 25-54 (1.8 vs. 2.7) and total viewers (5.3million vs. 6.9 million).

On Thursday, January 14 from 8-8:30 p.m. ET, “Community” (2.4/7 in adults 18-49, 5.4 million viewers overall) delivered its highest 18-49 rating to date in the 8 p.m. time period. “Community” ranked #2 among the major networks in the adults 18-49, adults 18-34, adults 25-54 and most key demographics.

Thursday from 8:30-9 p.m. ET, “Parks and Recreation” (2.1/6 in 18-49, 4.6 million viewers overall) matched its highest 18-49 rating since November 5. “Parks” ranked #2 among the major networks in adults 18-49, adults 18-34 and other key demographic measures.

Thursday from 9-9:31 p.m. ET, a special 9 p.m. telecast of “30 Rock” (2.3/6 in 18-49, 5.1 million viewers overall) ranked #2 among the major networks in adults and men 18-34 (and tied for #2 in women 18-34) in a tough time period that included competition from ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Fringe.” From 9:31-10:01 p.m., a second episode of “30 Rock” in its regular time period delivered a 2.3/6 in 18-49 and 5.0 million viewers overall.

Thursday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.3/4 in adults 18-49, a 1.6/4 in adults 25-54 and 4.4 million viewers overall. Thursday’s time-period competition included ABC’s “Private Practice” and CBS’s “The Mentalist.”

Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.3 vs. 1.4), adults 25-54 (1.6 vs. 1.8) and total viewers (4.4 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.3 vs. 2.2), adults 25-54 (1.6 vs. 2.7) and total viewers (4.4 million vs. 6.9 million).

On Friday, January 15 at 8 p.m. ET,  “Law and Order” (1.4/5 in 18-49, 7.2 million viewers overall) tied for #1 among the major networks in the hour in men 18-49 and men 18-34. “Law and Order” improved on NBC’s average in this time period during the traditional 2008-09 season by 17 percent in 18-49 rating (1.4 vs. 1.2) and by 63 percent in total viewers (7.2 million vs. 4.4 million).

Friday from 9-10:01 p.m. ET, “Dateline NBC” (1.6/5 in adults 18-49, 7.7 million viewers overall) finished #2 among the major networks in adults 18-49 (tie), adults 25-54, total viewers and other key measures.

Friday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.3/4 in adults 18-49, a 1.7/5 in adults 25-54 and 5.2 million viewers overall. Friday’s time-period competition included ABC’s “20/20” and CBS’s “Numb3rs.”  “The Jay Leno Show” tied for #1 among the major networks in the hour in men 18-34 and was #2 in men 18-49 and men 25-54.

Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.3 vs. 1.4), in adults 25-54 (1.7 vs. 1.8) and total viewers (5.2 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.3 vs. 2.2), adults 25-54 (1.7 vs. 2.7) and total viewers (5.2 million vs. 6.9 million).

On Saturday, January 16 from 8-9 p.m. ET, a rebroadcast of “Mercy” averaged a 0.4/1 in 18-49 and 2.0 million viewers overall. From 9-10 p.m., an encore telecast of “Law and Order” (0.7/2 in 18-49, 4.0 million viewers overall) increased from its first half-hour to its second by 50 percent in 18-49 rating (to a 0.9 from a 0.6) and by 26 percent in total viewers (4.4 million vs. 3.5 million).

Saturday at 10 p.m. ET, an encore telecast of “Law and Order: Special Victims Unit” (1.3/4 in 18-49, 5.4 million viewers overall) was the #1 non-sports choice on the major networks in all key ratings categories. “SVU” built on its lead-in from the previous hour by 86 percent in adults 18-49 and by 35 percent or 1.4 million persons in total viewers.

On Sunday, January 17, from 8-11 p.m. ET, “The 67th Annual Golden Globe Awards” (5.5/14 in 18-49, 17.0 million viewers overall) scored gains versus last year’s telecast of 12 percent in adults 18-49 (5.4 vs. 4.9) and 14 percent or 2.1 million persons in total viewers (17.0 million vs. 14.9 million).

“The Golden Globes” delivered NBC’s highest adult 18-49 rating in this time period, excluding sports, in five years (since the 2005 Golden Globe Awards telecast, which averaged a 5.7 rating in 18-49 on January 16, 2005) and attracted NBC’s largest non-sports viewership in the time period in six years (since the 2004 Golden Globe Awards telecast, which averaged 26.8 million viewers on January 25, 2004). This also marks NBC’s highest-rated primetime entertainment telecast in adults 18-49 since the “ER” finale (April 2, 2009, 6.0 rating).

“The Golden Globes” won its highly competitive three-hour time period in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures over such competition as ABC’s “Desperate Housewives,” Fox’s series premiere of “Human Target” and season debut of “24” and CBS’s “60 Minutes” and “Cold Case.”

Sunday from 7-8 p.m. ET, “The 2010 Golden Globe Awards Red Carpet Special” averaged a 1.3/3 in 18-49 and 5.6 million viewers overall.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

CBS 4.7/13, 6.2 million
Fox 4.5/12, 5.9 million
NBC 2.3/6, 3.0 million
ABC 2.1/6, 2.8 million
CW 0.4/1, 0.5 million
 
Each rating point equals 1.32 million viewers
 
ADULTS 25-54

CBS 5.8/14, 7.3 million
Fox 5.1/12, 6.3 million
NBC 2.7/7, 3.4 million
ABC 2.5/6, 3.1 million
CW 0.4/1, 0.5 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 5.6/14, 16.4 million
Fox 4.2/10, 12.3 million  
NBC 2.5/6, 7.3 million
ABC 2.2/6, 6.4 million
CW 0.3/1, 1.0 million

Each rating point equals 2.92 million viewers

2009-10 SEASON AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 3.3/9, 4.4 million
CBS 3.1/8, 4.1 million
ABC 2.8/8, 3.6 million
NBC 2.7/7, 3.5 million
CW 1.0/3, 1.3 million
 
Each rating point equals 1.32 million viewers
 
ADULTS 25-54

CBS 4.0/10, 5.0 million
Fox 3.6/9, 4.5 million
ABC 3.3/8, 4.1 million
NBC 3.1/8, 3.9 million
CW 0.9/2, 1.1 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 4.0/10, 11.8 million
ABC 3.1/8, 9.0 million  
Fox 3.1/8, 9.0 million
NBC 2.7/7, 7.8 million
CW 0.7/2, 2.0 million

Each rating point equals 2.92 million viewers

(source: data and information provided by NBC)