Comcast and Scripps Networks Interactive have reached a long-term agreement to expand their relationship in bringing Scripps’ networks and shows to Comcast’s Xfinity TV customers throughout the U.S. on more devices than ever before. The multi-year arrangement covers distribution via Comcast’s linear and on-demand platforms and makes Scripps’ content available to Xfinity TV customers through online, mobile, and other devices, as well as via Scripps’ sites and services.
SNI’s lifestyle networks include HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, with highly rated shows such as “House Hunters,” “Chopped,” and “Hotel Impossible.”
“This agreement with Scripps Networks underscores our commitment to TV Everywhere and our desire to use the latest technologies and rapid pace of innovation to deliver the best content to Xfinity TV customers wherever and whenever they want to watch it,” said Gregory Rigdon, EVP/content acquisition at Comcast.
The agreement provides for increased distribution of Scripps’ content through Comcast’s VOD services and includes the use of Comcast’s advanced advertising platforms, such as dynamic ad insertion, to support programmers’ efforts to monetize their content both during the Nielsen measurement window and thereafter.
