Comcast to launch HBO broadband bundle?

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HBOAn insider familiar with Comcast’s promotional plans tells DSLreports that the company is preparing a new broadband and HBO streaming bundle. The new promotion will be called “Internet Plus,” and will include Limited Basic TV (20 channels plus VOD), Comcast’s streaming video service StreamPix, 25 Mbps broadband and HBO/HBO GO. The 12 month promotion is expected to retail for $40-$50 depending on the market.


The new option, aimed at Netflix, is launching this month, though it’s unclear if it will be available in every Comcast market. After 12 months the bloom is off the rose — the promotional price jumps to $60 to $70 for six months, then jumping to $70 to $80. After that, it’s up to the user to negotiate a better deal, said the story.

“Nearly a decade of promotional offer designs, and we have never had a limited basic/premium combination,” a source told DSLreports.

Comcast launched their Streampix streaming video service last year, and while cheaper than Netflix ($5 vs. $8 for Netflix) it has less content offerings.

See the DSLreports story here.

 


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.