Consumers won’t buy what they don’t see

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Digital DownloadsThat’s likely why viewability is cited as the chief concern of interactive media and advertising professionals as they look to key issues facing their industry in 2015, according to a survey from The 614 Group and AdMonsters.


Achieving high viewability levels was thought to be an elusive goal for most digital publishers, and they aren’t expected to get to a good level by this time next year.

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