Could This Format Bring Bigger ROI To Radio Owners?

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With much of the nation rejoicing the return of National Football League games, cooler evenings, upcoming fall foliage, and the upcoming National Hockey League and National Basketball Association seasons, summer is racing to its end.


What can radio broadcasting companies learn from the waning weeks of a sizzling summer? With the release of Nielsen’s portable people meter (PPM) ratings for August 2017, one thing stands out for those looking to perhaps increase sales revenue.

Whether you should “Walk This Way” or follow “Her Strut,” one format may be a dollar delivery engine for your group.

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