Cumulus debuts NASH FM in Columbia, SC

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nash_logoCumulus announced the expansion (2/28) of the NASH Country music and lifestyle brand to WOMG-FM 98.5 Lexington/Columbia, SC. It flipped from Classic Hits/Oldies “Magic 98.5.” NASH FM 98.5 will feature exclusive NASH programming content including “America’s Morning Show” with Blair Garner, Terri Clark and Chuck Wicks, “NASH Nights Live” with Shawn Parr and Elaina Smith and “Kickin’ It with Kix” with Kix Brooks and Suzanne Alexander. The station will also feature Program Director T.J. McKay in the afternoon.


“We are excited to introduce NASH FM 98.5 as we continue to grow the NASH brand across the country,” said John Dickey, Executive Vice President and Co-COO of Cumulus. “NASH FM 98.5 listeners and advertisers will benefit greatly from the variety of Country lifestyle content opportunities associated with the NASH brand.”

Cumulus launched the NASH entertainment brand based on the Country music lifestyle in January 2013 starting with the flagship “America’s Country Station” NASH FM 94.7 in New York City. In addition to Country format radio stations, the NASH brand will include concerts, events, online content, television programming, product licensing and a NASH magazine.


4 COMMENTS

  1. Will the previous format of 98.5 FM be aired elsewhere? If so, when and where? There are far too many country stations already! Please respond at the email address provided above. Thank you.

  2. Is there a station that continues the “oldies” format? If so, would you forward that information. Thanks

  3. I loved the Oldies Station. I don’t believe Columbia needs another country station. Please bring Oldies back!
    Thanks!
    JT

  4. It was bad enough that WOMG dumped the oldies format and switched to classic, but switching to country has done it for me. There is not a decent station in Columbia now that plays many oldies, and none that provides a mix of music, some local talk, local news, traffic reports, etc. With so many country stations already in Columbia, it is really hard to understand the switch. I always listen to the radio as I am getting ready for work each morning. I tried to listen to the new WOMG, willing to tollerate the country music, but found it was a national show with nothing local in the mornings.

    I have been searching the dial and have found nothing I liked. Please let me know if anything new starts up.

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