TOP MODEL RETURNS TO THE RUNWAY ON THE RISE, BUILDING ON FALL PREMIERE IN KEY DEMOS
Cycle 14 of AMERICA’S NEXT TOP MODEL Debut Out-Performs Fall Premiere Among Key Demos
TOP MODEL Wins the 8:00-9:00p.m. Hour Among Young Adults and Women
MODEL Delivers CW’s Largest Audience in the Wednesday 8pm Hour Since May 09 and Best Female Teen Ratings in the Hour Since April 09
The 14th cycle of AMERICA’S NEXT TOP MODEL got off to a fashionably solid start last night, out-performing its fall premiere by on 6% in adults 18-34 (1.8/6), 7% in adults 18-49 (1.6/5), 5% in women 18-49 (2.3/7), 16% in total viewers (3.8mil) and 32% in female teens (2.5/9), according to preliminary live plus same day Nielsen ratings for Monday, March 10, 2010. AMERICA’S NEXT TOP MODEL was on-par with its fall premiere among women 18-34 (2.7/9).
The first hour of AMERICA’S NEXT TOP MODEL won the 8:00-9:00p.m. time period, beating all competition among adults 18-34 (1.9/7), women 18-34 (2.8/9), persons 12-34 (1.8/6), females 12-34 (2.7/9), teens (1.4/6) and female teens (2.5/10).
In head-to-head competition for the full 90 minute premiere, TOP MODEL ranked second from 8:00-9:30p.m. last night among women 18-34 (2.7/9) and women 12-34 (2.7/9).
TOP MODEL delivered The CW’s largest audience in the Wednesday 8:00-9:00p.m. time period (4.0mil) since 5/13/09 and the best female teens ratings in the hour since 4/28/09.
(source: information from CW)