DWTS: The Results: Building on its lead-in (a DWTS recap special) and gaining audience throughout its telecast against stiff season/series premiere competition (CBS’ season premiere of NCIS: LA, NBC’s season premiere of The Biggest Loser and Fox’s Glee-fueled comedy debuts Raising Hope/Running Wild), the season opener of Dancing with the Stars: The Results ranked a dominant #1 in the 9 o’clock hour with viewers and young adults. DWTS: The Results beat out its nearest competition in hour (CBS’ NCIS: LA) by 2.6 million viewers (18.3 million vs. 15.7 million) and by 26% in Adults 18-49 (4.3/11 vs. 3.4/9). Actor David Hasselhoff was the first celebrity dancer to be eliminated from the competition this season.
Overall, DWTS: The Results marked its most-watched-ever season premiere. The ABC dancing results program also posted its strongest-ever Fall opener in Adults 18-49, tying its 2nd highest-ever (Fall or Spring).
Detroit 1-8-7: Opposite the second hour of CBS’ 2-hour NCIS: LA season opener in the 10 o’clock hour, ABC’s series debut of Detroit 1-8-7 stood as the 2nd-most-watched TV show, outdrawing NBC’s time-period established Parenthood by 66% (9.8 million vs. 5.9 million). The new ABC drama also ranked #2 in the hour with Adults 25-54 and among key Men (M18-49/M25-54), defeating NBC’s Parenthood.
Detroit 1-8-7 greatly improved the hour for ABC, boosting the slot by 3.8 million viewers (9.7 million vs. 5.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5) over its 2009-10 TV Season average with regular programming in Tuesday’s 10pm hour. In fact the new series drew the Net’s biggest audience with a regular original scripted series telecast in the hour in 1 year – since 9/22/09.