"Dateline NBC" tied for #1, 'Law & Order: Criminal Intent' solid

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From 7-9 p.m., “Dateline NBC” (1.1/4 in 18-49, 4.9 million viewers overall) tied for #1 in the time period among the major networks in adults 25-54 and was #2 in total viewers.  From 7-8 p.m., “Dateline NBC” was higher rated head to head versus CBS’s “60 Minutes” in adults 18-49, women 18-49 and adults, men and women 18-34.  From its first half-hour to its second, “Dateline” increased its 18-49 rating by 33 percent (to a 1.2 from a 0.9) and its overall viewership by 48 percent or 2.0 million persons (6.1 million vs. 4.1 million).


At 9 p.m., “Law & Order: Criminal Intent” (1.1/3 in 18-49, 5.0 million viewers overall) ranked #2 among the major networks in total viewers, women 18-49 and women 25-54.

At 10 p.m., “Law & Order: Criminal Intent” (1.2/4 in 18-49, 5.2 million viewers overall) ranked #1 among the major networks in adults 18-49 versus CBS’s second hour of the Daytime Emmys and ABC’s original series “The Gates.”  “Law & Order: CI” was also #1 among men 18-49, women 18-49 and adults, men and women 25-54. 

Versus its 1.0 among adults 18-49 in the 10 p.m. hour on the prior Sunday, this week’s “Law & Order: CI” was up 20 percent.  In total viewers, “Law & Order: CI” was up week-to-week by 46 percent or more than 1.6 million persons (5.2 million vs. 3.5 million). 

In the 10:30 lead-in to local news, “Law & Order: Criminal Intent” was #1 in the key news demo of adults 25-54 with a 38 percent advantage over both ABC and CBS (1.8 vs. 1.3 for both ABC and CBS).  “Law & Order: CI” was also #1 among the major networks at 10:30 in adults and women 18-34; adults, men and women 18-49; men and women 25-54; and total viewers.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(Source: NBC)


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