With format flips in three top markets before the clock struck 10am Pacific, Entercom has swiftly made its mark in cities where it is picking up radio stations from CBS Radio.
Entercom President/CEO David Field can barely control his excitement, and he’s literally welcomed all former CBS Radio employees with open arms — as seen in a four-minute video distributed Friday morning across the company.
Meanwhile, three new business practices are now in place at Entercom that “better reflect radio’s strong value.” This includes lower ad inventory.
RBR+TVBR OBSERVATION (full text below, for Members Only): He’s a lover … and a fighter. “We’re building something very special here,” says Field in his four-minute video welcome to former CBS Radio employees. Indeed, Field is building something amazing at the new Entercom. He’s also fully emerged as the gutsy charismatic leader this industry has needed on Madison Avenue and Wall Street.
