CBS’s DAYTIME GAME SHOWS CONTINUE TO POST RATINGS GAINS
“The Price is Right” Up in Viewers and Key Demographics
“Let’s Make a Deal” Audience Grows 12% Over Year-Ago Time Period
CBS’s daytime game shows—THE PRICE IS RIGHT and LET’S MAKE A DEAL— continue to post ratings gains compared to a year ago, according to Nielsen most current ratings through the week ending Feb. 14.
THE PRICE IS RIGHT is up season-to-date +12% in viewers (5.03m from. 4.51m), +15% in women 25-54 (1.5/09 from 1.3/08) and +18% in adults 25-54 (1.3/09 from 1.1/08).
LET’S MAKE A DEAL is up +12% in viewers (2.42m from 2.16m) and +20% in women 18-34 (0.6/07 from 0.5/07) this season compared to comparable weeks last year (“Guiding Light”).
Meanwhile, in the week ending Feb. 14, CBS had five of the top 10 programs among both women 25-54 and women 18-49, including THE YOUNG AND THE RESTLESS which was first in women 25-54 for the 156th time in 157 weeks and first in women 18-49 for the 151st time in 153 weeks.
(source: information provided by CBS)
