Dealer Associations Dominate TV Once Again

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by Diana Stokey, Media Monitors


The end of model year clearance events are on across the nation, as auto dealers seek to make way for newly arrived 2018 model vehicles.

As a result, a host of dealer associations have substantially increased their spot activity at broadcast TV, as last week’s Media Monitors TV Spot Ten report indicates.

Chevrolet made the biggest move.


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