The nationally syndicated pop culture game show hosted by “The Late, Late Show’s” Craig Ferguson from co-producers FremantleMedia North America and Debmar-Mercury, has been sold to Tribune Broadcasting stations covering 40% of the US, including seven of the top-10 markets.
Debmar-Mercury has provided a firm fall 2014 launch for the half-hour strip, which will air on Tribune stations including WPIX New York, KTLA Los Angeles and WGN Chicago.
“Combining Craig Ferguson’s sharp wit with ‘Celebrity Name Game’s’ fast-paced format makes this show a great fit to the existing lineup on our broadcast stations,” said Sean Compton, President, Programming and Entertainment, Tribune Broadcasting and Larry Wert, President, Broadcast Media. “We look forward to partnering with Debmar-Mercury, FremantleMedia and Coquette Productions on this project as Tribune continues to add inventive first-run programming, specifically in access and early fringe.”
Mort Marcus and Ira Bernstein, Co-Presidents of Lionsgate distributor Debmar-Mercury, added, “This huge commitment to ‘Celebrity Name Game’ from one of the premier broadcast groups in the country illustrates the tremendous value stations place in acquiring quality, compatible first-run programming that can play alongside off-network sitcoms in early fringe and access time periods. As we’ve proven with ‘Family Feud,’ stations are hungry for humor. With an exceptionally funny and popular host like Craig, a strong concept and Fremantle’s extraordinary track record of producing hit game shows, that is exactly what we have with this show.”
The project marks the second collaboration between FremantleMedia North America (“Family Feud,” “The Price is Right,” “Let’s Make a Deal,” “American Idol,” “The X Factor,” “America’s Got Talent”) and Debmar-Mercury. “Family Feud”, their first venture, has resulted in spectacular ratings success.