Disney Channel posting strong with Kid viewers

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“The Suite Life on Deck” Posts the Show’s Best Ratings in Nearly 3 Months in Total Viewers and in More Than 2 Months with Kids 6-11.“The Suite Life on Deck,” “Wizards of Waverly Place” and “Phineas & Ferb” Rank as TV’s Top 3 Telecasts on Friday in Target Kids and Total Viewers.


Led by Original Episodes of “The Suite Life on Deck,” “Wizards of Waverly Place” and “Phineas & Ferb,” Disney Channel Nabs TV’s Top 5 Spots on Friday in Key Kids.

Friday, May 14, 2010
At 8 o’clock, an original “The Suite Life on Deck” (8:00 – 8:25 p.m.) posted the show’s best numbers in nearly 3 months (since 2/26/10) in Total Viewers (3.6 million) and in more than 2 months (since 3/5/10) with Kids 6-11 (1.5 million/6.3 rating).

In both Kids 6-11 and Tweens 9-14, original episodes of “The Suite Life on Deck,” “Wizards of Waverly Place” and “Phineas & Ferb” ranked as Friday’s Top 3 telecasts on TV overall.

In Total Viewers, “The Suite Life on Deck” (3.6 million), “Wizards of Waverly Place” (3.5 million) and “Phineas & Ferb” (3.3 million) claimed the Top 3 telecasts on cable.

Led by original episodes of “The Suite Life on Deck,” “Wizards of Waverly Place” and “Phineas & Ferb,” Disney Channel aired the Top 5 TV telecasts on Friday in both Kids 6-11 and Tweens 9-14.

Source: Disney/ABC – Nielsen Media Research National Ratings, Live + Same Day, 5/14/10. Ratings based on national rating unless otherwise noted. Excludes programs 5 minutes or shorter in duration.