Double Off Their Rockers for NBC

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NBCWednesday Results:

  • At 8 p.m. ET, “Betty White’s Off Their Rockers” averaged a 1.3/4 in 18-49 and 5.0 million viewers overall in an intensely competitive time period opposite Fox’s “American Idol,” CBS’s “Survivor” and ABC’s “The Middle.”  In its five weeks in this time period, “Off Their Rockers” has delivered NBC’s five biggest overall audiences in the Wednesday 8-8:30 half-hour since January 11.
  • At 8:30 ET, a second telecast of “Betty White’s Off Their Rockers” (1.4/4 in 18-49, 4.9 million viewers overall) captured NBC’s highest 18-49 rating in the time period in six weeks (since March 21) and delivered the network’s biggest overall audience in the slot in 16 weeks (since January 11).  In a highly competitive time period opposite Fox’s “American Idol,” CBS’s “Survivor” and ABC’s “Suburgatory,” “Off Their Rockers” built on its results in the prior half-hour by 8 percent in adults 18-49 and by 14 percent in women 18-49 (to a 1.6 rating from a 1.4).
  • At 9 p.m. ET, “Rock Center with Brian Williams” (1.0/3 in 18-49, 4.2 million viewers overall) delivered its highest 18-49 rating in eight weeks (since March 7, 1.0 at 10 p.m.) and its biggest overall audience in 12 weeks (since February 8, 5.1 million viewers at 9 p.m.), pending updates.  “Rock Center” is up week to week for a third consecutive week in 18-49 rating.  From its first half-hour to its second, this week’s “Rock Center” grew in all key ratings categories, including gains of 22 percent in adults 18-49 (to a 1.1 from a 0.9), 25 percent in adults 25-54 (1.5 vs. 1.2) and 21 percent in total viewers (4.6 million vs. 3.8 million).
  • At 10 p.m. ET, “Law & Order: Special Victims Unit” (1.8/5 in 18-49, 6.5 million viewers overall) locked up NBC’s highest 18-49 rating in this time period in 12 weeks (since February 8).  “SVU” has generated week-to-week gains the last two weeks in a row in 18-49 rating.  This week’s “SVU” grew from its first half-hour to its second by 12 percent in adults 18-49 (to a 1.9 rating from a 1.7), 9 percent in adults 25-54 (2.4 vs. 2.2) and 9 percent in total viewers (6.7 million vs. 6.2 million), while rival dramas on ABC and CBS declined half-hour to half-hour in those three categories.  “SVU” built on its lead-in by 80 percent in 18-49 rating and 54 percent in total viewers.

In Late-Night Metered Markets Wednesday night:

  • In      Nielsen’s 56 metered markets, household results were: “The Tonight      Show with Jay Leno,” 3.0/7; CBS’s “Late Show with David      Letterman,” 3.1/7; and ABC’s combo of “Nightline,” 3.4/7;      and “Jimmy Kimmel Live,” 1.5/4.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 0.6/3;      “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.6/3.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.6/5 in      metered-market households) tied CBS’s “Late Late Show with Craig      Ferguson” (1.6/5).  In the 25 markets with Local People Meters,      “Late Night” (0.5/3 in 18-49) topped “Late Late Show”      (0.4/3).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in      metered-market households and a 0.4/3 in adults 18-49 in the 25 markets      with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)