A dozen television groups are collaborating on a project to bring local television to the mobile devices of consumers in 12 DMAs – and have embarked on a promotional campaign that will run well into January 2014.
Dyle is the result of the collaboration, called Mobile Content Venture. The participants include Pearl, NBC, FOX, ION, Sinclair, Univision, and CBS. In a statement, MCV said, “Through a number of on-air, digital and live interactive events, stations in 12 markets have committed to promoting the Audiovox mobiletv receiver, which allows consumers to turn their smartphones and tablets into portable televisions.”
NAB President/CEO Gordon Smith hailed the kickoff, commenting, “NAB applauds the efforts of local TV stations who have embraced mobile TV and will be aggressively marketing the new Audiovox device. Broadcasters are committed to delivering live and local television to on-the-go viewers, and we look forward to the continued evolution of our programming to new receivers and multiple platforms.”
Markets benefitting from the new service include:
Kansas City, MO
West Palm Beach, FL
Groups with participating O&Os include Cox, Meredith, Fox, Gannett, Ion, Raycom, Belo, Scripps, Hearst, Post-Newsweek, Univision, NBC and CBS.
Here’s the boilerplate on Dyle: “Dyle is operated by the Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, who together formed Pearl, LLC to coordinate mobile efforts, as well as Fox, ION Television and NBC.”