AdLarge Media has announced the hire of E.B. Moss to the position of VP Marketing Solutions. Moss will work closely with AdLarge’s advertisers and content partners to maximize sales revenue opportunities by leading the development of customized campaigns. Previously, Moss spearheaded a similar division for Citadel, then Cumulus Media and ultimately Westwood One.
“E.B. is a consummate marketer,” said AdLarge Co-Founder and CEO Gary Schonfeld. “She has an innate perspective on clients’ goals, and is exceptional at inventing on-air, online, onsite, and social media promotions that boost a campaign to deliver a return on investment (ROI) for advertisers and their agencies.”
“I’m excited to join a growing company — especially one that’s built on innovation, enthusiasm, and experience,” said Moss. “With a track record of success like Gary’s and Cathy’s, I know AdLarge is poised for continued expansion. I’m eager to contribute some of my own experience — and my passion — to pioneering programs that can help us exceed advertisers’ expectations and fuel revenue growth for AdLarge’s clients.”
In 2009, Moss was honored with Cable Telecommunications and Marketing Association’s “Silver Mark” award for ReelzChannel’s affiliate marketing campaign. In 2010, she executed an industry “first”: a B2B-focused promotion introducing DIRECTV’s ad sales team via Facebook content, an app and interactive shareable gaming.