Emmis Interactive signs NYSBA

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Emmis Interactive has signed an agreement with the New York State Broadcasters Association (NYSBA) to consult with their 300+ member stations. EI will provide sales consulting services to NYSBA as part of NYSBA’s objective to enhance their education of the interactive space.


“We are excited about offering Emmis Interactive’s Sales Training to our member stations. The training, entitled ‘The Path to Building a Successful Local Interactive Business,’ is a practical approach that will ensure attendees return to their stations with tangible ways to build their business,” said Richard Novik, Senior Vice President of NYSBA.

“We believe what the New York State Broadcasters Association is doing for its member stations is extremely important for the growth and vitality of our industry,” Deborah Esayian, co-President of Emmis Interactive said. “They know their stations’ needs and are responding in a multitude of creative ways. We have been inspired by their leadership and consider it a privilege to partner with them and educate their stations all across New York state – we are so honored they suggested this approach!”

EI’s sales consulting services will be available to all NYSBA members through a series of trainings. Members of the Emmis Interactive staff will also speak at the NYSBA Executive Conference in June, and at their Digital Leadership Conference in September.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.