It’s multi-year, multi-market renewals for Arbitron’s Portable People Meter (PPM) and Diary ratings services. The deal includes stations within Entercom’s portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
“Entercom is an industry leader and shares Arbitron’s commitment to helping radio demonstrate its value to advertisers as a vibrant and growing medium,” said Sean Creamer, Arbitron CEO. “Our two companies have enjoyed a long and collaborative relationship and we will continue our joint efforts to demonstrate the strength of Radio within the expanding media landscape.”
“We look forward to expanding our partnership with Arbitron as we continue to identify opportunities that grow our radio platform and make us more attractive to our listeners and our customers,” said David Field, President and CEO of Entercom Communications. “We plan to continue to collaborate with Arbitron to demonstrate the incredible value of radio, to ensure broadcasters get full credit for their audiences and to enhance the high return to marketers on their advertising investment.”
