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Volume 24, Issue 113, Jim Carnegie, Editor & Publisher
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Monday Morning June 11th, 2007
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Radio News ®
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 Arbitron toppling dominoes
CL King analyst Jim Boyle says the dominoes appear to be falling faster than expected, since long-time holdout Cox Radio signed its deal for PPM (5/24/07 RBR #102). He's urging clients to buy the stock now and don't wait for PPM to become the ratings currency in a second market, Houston, next month. "We believe there should be faster-than-expected Portable People Meter (PPM) signups, as well as higher pricing than we had previously assumed for group to a la carte deals (65%-85% for PPM rather than 50%-65% compared to the old paper diary). That should bode very well for ARB's stock price and estimate upside in the near term before the start of the Houston PPM on July 18," Boyle said in a research note. He cites anecdotal comments from industry sources that groups are not going to wait until the last minute to sign up as PPM becomes currency in their first market. "By October and November, ARB might have signed up nine of the top 10 groups, in our opinion. Presently, ARB has six of the top 10 groups," he noted. The analyst indicated that three or four more radio groups might sign PPM deals either group-wide, or at least for Houston, in the next couple of weeks. The folks at The Media Audit/Ipsos would obviously disagree, but Boyle thinks the competition is all but over for passive electronic radio ratings. "Secretariat's 30 horse-length lead in the home-stretch of the Belmont comes to mind," the analyst said in describing the lead PPM has over its challenger, which is still in the testing phase.
FCC starts clock on satellite merger
It took a long time to get to the starting gate, but the FCC at the close of business Friday finally announced deadlines for comments on the proposed merge of XM satellite Radio and Sirius Satellite Radio. In theory, the merger decision is now 180 days away, although those bureaucratic deadlines have a way of being extended. It has already been nearly four months since the merger application was filed on February 19th and hundreds of comments have already been filed in support of or opposition to the deal to unite the nation's only two satellite radio companies. The proceeding has been designated MB docket No. 07-57, with the "MB" meaning Media Bureau. Comments and/or petitions, in addition to the 650-plus already entered, are due July 9th, with responses/oppositions due July 24th.
RBR observation: Will we see an FCC decision in December, which would, if it is a "yes," allow XM and Sirius to hit their target of a closing before the end of 2007? Not likely. This is a Washington bureaucracy after all. Don't forget, though, that the FCC is only half of the picture. The Antitrust Division of the Department of Justice also has to give its blessing before any merger can take place. The problem for XM and Sirius is that neither is in bankruptcy court, so they can't make the argument that allowing the only two competitors in their market to become one will prevent one from shutting down. Both companies are headed toward modest profitability. Unfortunately, they promised a lot more to investors, who are now pushing for a merger to improve that profit outlook. We see very little chance that this proposal is going to fly at the FCC - and virtually none with the DOJ.
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 New political speech rules proposed
Sen. Ben Cardin (D-MD), pictured, felt he was the victim of deceptive advertising during his 2006 campaign to upgrade his Capitol Hill office from the House to the Senate side. Although he won the race, he attempted to hold his opponent accountable and was told there was nothing on the books specifically addressing his complaint. So he is proposing to change the books. Campaign literature issued in selected areas by his opponent, Michael Steele (R-MD), at the time the state's lieutenant governor, suggested that various prominent Maryland Democrats were supporting the Steele campaign. The bill, which according to the Washington Post, was introduced last year by Chuck Shumer (D-NY) and Barack Obama (D-IL), would target false campaign communications. Anything which was knowingly released by a campaign containing false information about voting venues and schedules, eligibility rules, the party affiliation of a candidate or endorsements would be subject to prosecution, and the penalty could reach five years and 100K in fines.
RBR observation: As with most of the laws and regulations affecting political speech, it looks like the battle here will be between the politicians. In other words, a broadcast station would not be implicated for running an ad which proves to contain the kind of false information this bill would prohibit. We've seen lots of skirmishes over campaign advertising during the past few years, and are happy to report that at no time have we seen anyone suggest that broadcasters pin on a badge and try to police these often vitriolic campaign communications they are legally bound to put on the air.
More webcasters seek help from Congress on CRB rates
The CEOs of top webcasters sent a joint letter 6/8 to every member of Congress urging them revisit the increased webcast royalty rates (effective 7/15) set by the Copyright Royalty Board in May. Yahoo CEO Jerry Yang, RealNetworks CEO Rob Glaser, Live365 CEO Mark Lam and Pandora CEO Joe Kennedy say the new 500-dollar minimum annual fee per Internet radio channel and the royalties basically amount to 300% of the pre-existing rate. They're also asking Congress to consider many online radio stations will go out of business when the new rates kick in: "While process is important, we submit that the end result, which threatens the viability of the smallest, most innovative, most artist- and consumer-friendly promotional radio industry, is most significant. We ask you for your help to restore balance and fairness so that this new industry can survive and continue to pay artists reasonable royalties."
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 AMA childhood obesity reco
steers clear of advertising
The American Medical Association is well aware of the growing threat of childhood obesity and has put together an outline on how the nation in general and individual families in particular can address the problem. Although television is a factor in this, the issue of food advertising was not mentioned. The television connection was simply that it is a passive sedentary occupation, and for that reason should be limited to no more than two hours a day. This is so that it is replaced by active play. Most of the recommendations are geared toward other ways of increasing physical activity and developing and maintaining a healthy diet. Many of the food types which are the target of anti-food ad advocates were mentioned, including sugary drinks and fast food, but the concept of banning such advertisement or even curtailing them was not mentioned.
RBR observation: Broadcasters want clients to be aware of the effectiveness of advertising, so it's idiotic to suggest that advertising food to children doesn't have an effect on what they want. However, it still falls on parents to decide what they get, and how much television they watch. As we've stated in the past, broadcasters and advertisers involved in this ongoing debate will do well to be as cooperative as possible. But regulators and watchdogs must also be aware that advertising is not the root problem. We recently watched a documentary on this topic noting how many schools serve nutritionally-inferior meals and shortchange physical fitness. Banning advertising isn't going to fix that problem. Bottom line, it was good to see the AMA focus on calories and exercise rather than engaging in a finger pointing exercise.
Expert testimony:
 Handicapping a Supreme battle
Devin S. Schindler is Associate Professor of Constitutional Law, Thomas M. Cooley School of Law and is Of-Counsel with the law firm of Warner, Norcross and Judd. He weighed in with us on the implications of the Second Circuit Court strikedown of the FCC's fleeting expletive rules. He thinks the FCC may follow Daniel Inouye's (D-HI) advice and appeal up to the Supreme Court. The presence of George W. Bush appointees John Roberts and Samuel Alito may make for an interesting battle if the FCC decides to go for it. Here is Schindler's take.
| Read the analysis here |
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| Wall Street Media Business Report TM |
Suitors lining up for Dow Jones
Now that Rupert Murdoch has gotten the Bancrofts to open the door, several potential bidders are lining up for Dow Jones & Co. As of yet, though, nobody has actually offered to write a check topping Murdoch's five billion bucks offer. An unidentified "Internet entrepreneur" is the latest to start doing some tire kicking. He (or she) may join the group being recruited by the union representing about 2,000 Dow Jones employees. So far, the only declared member of that group is supermarket billionaire Ron Burkle. The union has said it is trying to recruit a half dozen or so billionaires who are interested in maintaining the editorial integrity of the Wall Street Journal.
RBR observation: Heck of a business plan. Sounds more like a charity appeal. Should be fun to get those six billionaire egos in the same room to decide which gets to put their name first on the list of partners. Murdoch, of course, expected other potential bidders to come out of the woodwork if he succeeded in getting the Bancrofts to give serious consideration to selling Dow Jones. That's why he kicked off the bidding with a 60 bucks a share offer - a huge premium to where it had been trading and putting a value on Dow Jones well above any of its peers. In our view, there are only two companies who can make the numbers work to pay that sort of price for Dow Jones - Murdoch's News Corp., to have control of the name and content for its new Fox Business Channel, and General Electric, for the same reason, but for NBC Universal's CNBC. Bloomberg doesn't think it needs Dow Jones and Thomson/Reuters are in the midst of their own merger. How anyone else could pay five billion plus and have a plan which would be capable of making the debt payments is hard to fathom.
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Ad Business Report TM
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 The 100K man
Patrick Lindsay (center), writer for MMB, accepts the 100K Radio-Mercury Award Grand Prize for Badonkadonk, a spot created for Subway Restaurants (6/8/07 RBR #112). Presenting the award are (l) RAB President and CEO Jeff Haley and Gerry Graf, Executive Creative Director, TBWA/Chiat/Day, NY.
Apple's ''Get a Mac'' named most successful campaign of 2007
Apple 's "Get a Mac" campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last week at the Metropolitan Pavilion in NYC. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the "Get a Mac" campaign included market share growth of 42%, record sales and cultural influence. The most effective marketing communications holding companies capturing the most Gold, Silver and Bronze Effies include WPP (27), Omnicom, (Media Arts Lab\TBWA's holding company) with 26, and Publicis (20). 24 Effie Award winning entries came from independent agencies. The six Grand Effie Finalist campaigns, which were deliberated by a panel of leaders from the marketing industry included the Grand Effie winner Apple Inc. "Get a Mac" (Media Arts Lab\TBWA and OMD), American Express "My Life. My Card." (Ogilvy & Mather and Mindshare), California Milk Processor Board "Got Milk?" (Goodby Silverstein & Partners), Montana Meth Project "Not Even Once" (Venables Bell & Partners and OMD), Pedigree "Pedigree Adoption Drive" (TBWA\Chiat\Day and Grey Interactive) and Philips Norelco "Bodygroom" (Tribal DDB, DDB New York, MS&L and Carat USA). Agencies with the most Effie wins this year include Leo Burnett with 11 wins, JWT with 9 wins and DDB with 6 wins. TBWA landed the most Gold Effies of any agency (3). OMD and Starcom MediaVest tied as the most effective media agencies (10 wins each) with MindShare closely following (8 wins).
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| Media Business Report TM |
TB or not TB? Talkers say not
The tuberculosis traveler topped the Project for Excellence in Journalism newshole chart for the week of 5/27/07-6/1/07, and talk show hosts generally follow the lead of the news industry. But not this week. Whereas newsers gave the TV traveler 12% of total coverage, talkers limited the topic to 6%. Instead, they went the 2008 campaign, taking #2 news topic to #1 on the talk chart, and upping the focus from 9% to 21%. The #3 news topic, events in Iraq (7%), was devalued to #6/4% on the talk chart, but Iraq policy, at #7/4% on the news chart, was elevated to #2/11% by talkers. Talkers also amplified the immigration drumbeat from #5/4% to #4/10%. PEJ said that the heightened talker interest in the upcoming election was more an indication of talkers following their standard operating procedure than it was tied to any specific developments or events in the campaign.
Internet ad revenues near 5 billion in Q1
 The Interactive Advertising Bureau and PricewaterhouseCoopers announced Internet ad revenues reached a new record of 4.9 billion for Q1. The quarter revenues represent a 26% increase over Q1 2006 at 3.8 billion and a 2% increase over Q4 2006 at 4.8 billion. "The continued growth of online ad revenues clearly illustrates marketers' increased comfort with the extraordinary vitality and accountability of this medium," said IAB CEO Randall Rothenberg. "It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue." "The recent results are particularly impressive when the size of the advertising revenue base is taken into account," said Peter Petrusky, director, PricewaterhouseCoopers. "Given these results, we may expect continued strong revenue growth buoyed by an expanding broadband subscriber base, which could translate into more users spending more time online and offers a platform for rich media and video ads that dial-up connections can't render."
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| Media Markets & Money TM |
Citadel swaps out an AM
Here's one that's a bit on the unusual side. Citadel Broadcasting is doing a two market cash/swap deal with the Pearce family's Apex Broadcasting, but it only involves one radio station. Apex will get WXTC-AM Charleston SC, adding it to its three area FMs, WAVF-FM, WXST-FM & WIHB-FM. What does Citadel get in return? A tower in Tuscaloosa AL, where it also owns a two-AM, four-FM cluster. Apex will also pay 70K cash. Citadel will remain with a strong presence in Charleston, with WMGL-FM, WNKT-FM, WSSX-FM, WSUY-FM, WTMA-AM, WWWZ-FM.
Bonneville spins surplus AM
Having moved its News/Talk programming to FM and consolidated its Sports/Talk programming on a powerful AM signal, KTAR, in Phoenix, Bonneville was left with an AM it really didn't need. The 860 kHz signal, with 1kw of power day and night and carrying the sports-centric calls KMVP, is now being sold to AIM Broadcasting via a deal put together by the brokers at Kalil & Co. AIM is owned by veteran broadcaster John Douglas. Financial details were not immediately revealed.
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| Washington Media Business Report TM |
 EB posse rounds up
four more retailers
The list of six consumer electronics vendors cited for unlabeled analog-only equipment has grown to ten. The FCC's Enforcement Bureau wants to make sure that citizens are warned that a television receiver without a digital tuner may well black out on 2/17/09, requiring that retailers prominently display warnings to that effect near the items. The FCC's EB is content to hand out citations for now, but is threatening higher impact action the next time around. Fines for violation of the labeling requirement amount to a maximum of 11K per instance, with a 97.5K ceiling on a fine for a single continuing violation. The first group to get caught included Kmart, CompUSA, RadioShack, Best Buy, Circuit City and Target. The FCC has now added Amazon.com, Sears Roebuck, J&R Electronics and Fry's Electronics to the list.
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| Entertainment Media Business Report TM |
Big 100 to air The Skins, too
The Washington Redskins will air their 2007 games on Clear Channel's Classic Rock WBIG-FM in addition to being broadcast on team owner Dan Snyder's Red Zebra Broadcasting's Triple X ESPN Radio 92.7 FM, 94.3 FM, and 730 AM-which don't cover the market adequately. "We're thrilled to add Big 100.3 to the Triple X ESPN Washington Redskins Radio Network assuring that our passionate fans and advertisers get greater coverage on more platforms in 2007," said Bruce Gilbert, CEO of Red Zebra. Broadcasts of Redskins games originate through Triple X ESPN's three stations with Larry Michael handling play-by-play, backed up by Sonny Jurgensen and Sam Huff. WBIG will get an undisclosed fee from the Redskins for carrying advertising and game broadcasts originated by Triple X, according to The Washington Post.
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| Sales |
 P1 Selling launches
to help radio sales
Training and mentoring new sales people are two key elements to increasing revenue and retaining sales leaders at any radio station. P1 Selling, launched 6/8, introduces effective online training applications that provide rapid-deployment training and communication solutions for the radio biz. P1 Selling uses a 10-minute interactive training format that can be accessed using a web browser. Standard training topics include selling skills, negotiation, promotions, leadership development and HR compliance. P1 Selling also offers customizable training solutions for subscription-based users. "Our goal is to make the radio group the first preference among top advertisers in a market," said Speed Marriott, a 25-year veteran in the broadcast sales industry and partner of P1 Selling. "P1 Selling trains employees on sales strategies and tactics they need to acquire and retain new advertisers in a competitive marketplace." Marriott teamed up with former Kansas City radio personality, Katey McGuckin, to develop effective training programs that appeal to sales and management. Limited time and money often make mentoring and training radio representatives a challenge in today's fast-paced broadcast environment. P1 Selling efficiently enables radio station groups to train and retain employees; grow profits through effective sales strategies; develop supervisors and leaders and meet legal compliance requirements. The website is www.P1selling.com.
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| Monday Morning Makers & Shakers |
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Transactions: 4/23/07-4/27/07
So what do you feel like talking about? Lawn mowing technique? Tiger Woods? Alternate voicings for certain guitar chords? Certainly not station trading. Not this week. For some unknown reason, almost nothing was filed at the FCC this week. In fact, not a single functioning station was sold. Three CPs is the sum and total of the transaction payload. Two deals for three CPs. I don't know about you, but I'm going to go and write something else for some other part of this epaper.
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Total
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Total Deals
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3
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AMs
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1
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FMs
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2
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TVs
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0
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| Value |
1.475M
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| Complete Charts |
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Radio Transactions of the Week
Dallas AM DIY leads the pack
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TV Transactions of the Week
Don't even think about it
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| Transactions |
14M KOIT-AM San Francisco from Bonneville International Corporation (Bruce Reese) to IHR Educational Broadcasting (Douglas M. Sherman, Janet B. Sherman, Charles W. Day, Margaret Day). 700K escrow, balance in cash at closing. Buyer must change call letters. LMA 6/1/07. Buyer is non-profit entity. [File date 5/21/07.]
7.5M. WFCC-FM & WOCN-FM Cape Cod MA (Chatham, Orleans MA) from Charles River Broadcasting LLC (Mary L. Marshall) to Cape Cod Broadcsating Licensee I/II LLC, a subsidiary of Sandab Communications LP II (Stephen D. Seymour). 5M cash at closing, 2.5M note. Superduopoly with WKPE-FM South Yarmouth MA, WQRC-FM Barnstable MA. LMA 4/16/07. [File date 5/21/07.]
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| Stock Talk |
A rebound before the weekend
Stocks ended the week with a rebound as worries about rates subsided a bit and the yield on Treasuries declined. The Dow Industrials rose 158 points, or 1.2%, to 13,424.
Radio stocks also gained. The Radio Index was up 0.408, to 0.3%, to 160.967. Cumulus led the way, up 3%, with no news to account for the move. Emmis gained 2.2%.
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| Radio Stocks |
Here's how stocks fared on Friday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Arbitron
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ARB
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51.92
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+0.67
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Hearst-Argyle
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HTV
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25.93
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+0.04
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Beasley
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BBGI
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8.77
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+0.04
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Journal Comm.
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JRN
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13.77
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+0.26
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| CBS CI. B |
CBS |
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33.01
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+0.42
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Lincoln Natl.
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LNC
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71.62
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+0.88
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| CBS CI. A |
CBSa |
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33.02
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+0.37
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Radio One, Cl. A
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ROIA
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7.32
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-0.10
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| Citadel |
CDL |
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8.39 |
+0.01 |
Radio One, Cl. D
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ROIAK
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7.29
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-0.09
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Clear Channel
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CCU
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38.33
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+0.03
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Regent
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RGCI
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3.40
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+0.01
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Cox Radio
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CXR
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14.32
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-0.03
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Saga Commun.
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SGA
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10.00
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+0.16
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Cumulus
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CMLS
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9.61
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+0.28
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Salem Comm.
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SALM
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11.68
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-0.25
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Disney
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DIS
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34.20
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-0.06
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Sirius Sat. Radio
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SIRI
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2.74
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-0.04
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Emmis
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EMMS
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10.02
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+0.21
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Spanish Bcg.
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SBSA
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4.56
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+0.06
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| Entercom |
ETM
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25.95
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-0.29
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SWMX
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SMWX
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0.18
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-0.06
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Entravision
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EVC
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10.34
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-0.07
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Westwood One
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WON
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7.75
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unch
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Fisher
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FSCI
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51.04
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+0.55
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XM Sat. Radio
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XMSR
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10.61
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-0.26
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Google
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GOOG
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515.49
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+0.43
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
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Below the Fold
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Ad Business Report
Most successful campaign of 07
Apple 's "Get a Mac" campaign, created by Media Arts Lab\TBWA...
Study: efforts fail
On most internal agency business
Development fail due to poor hiring...
Media Business Report
Internet ad revenues
Near 5 billion in Q1...
Media Markets & Money
Citadel swaps out an AM
Here's one that's a bit on the unusual side...
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Stations for Sale
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 Market your Stations For Sale
in our daily epapers.
Contact
June Barnes
[email protected]
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Radio Media Moves
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Jet-ting to Greenville
Cox Radio announced the appointment of Jet Black to Program Director of WHZT-FM "Hot 98-1" Greenville, SC, effective June 18th. He was most recently an Assistant Program Director, Music Director and on-air personality for Clear Channel's KTBT-FM Tulsa, OK.
Glassman takes over
James K. Glassman was sworn in Friday as the fourth chairman of the Broadcasting Board of Governors, which supervises all U.S. government-supported, non-military broadcasting. Glassman succeeds Kenneth Y. Tomlinson, who has served as chairman since 2002. Glassman is a senior fellow at the American Enterprise Institute, a Washington public policy think tank.
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More News Headlines
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Study: most internal agency business development efforts fail
According to the 2007 Agency New Business Development Manager Report released by agency lead generation firm Reardon Smith Whittaker (RSW), nearly 85% of agencies continue to hire new business development personnel internally hoping that "this hire will be the right hire," - yet the vast majority in that position are gone within 18 months. According to findings, most agency principals say that garnering new business is a more difficult than it was three years ago, with nearly 40% stating it is "harder" or "a lot harder" to generate new business for their firm. Says RSW US managing director Mark Sneider: "The belief that bringing a new business manager in-house is the only way to effectively get the job of prospecting done is a fallacy. The fact is, nearly two thirds of the agencies surveyed that have hired a new business manager internally over the past three years have replaced that person at least once, and a staggering one third have replaced them two or more times. It's not the person, it's the position. The survey clearly shows that it's time for agency leaders to try something different." Nearly half say the last person hired for the new business manager position is no longer with the agency.
FCC heads down east
The FCC's localism traveling roadshow is heading next to Portland, Maine. The exact location and other details are yet to be announced, but the hearing to gather input on broadcasters' service to their local communities will be Thursday, June 28th.
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TVBR - TV News
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Live spots returning
to thwart DVRs
Remember the good old days when the host of a live television show would pause, light up a cigarette and begin to expound on the merits of that particular brand, while holding the pack so it could be seen on camera? Well, what's old is new again. Except for the cigarette ads - those are still illegal. But tomorrow's "Tonight Show" on NBC will feature a live spot for the Garmin satellite navigation devices for cars. Jay Leno won't be making the pitch, but will throw it to announcer John Melendez for a comic bit depicting the Garmin device as the cure for the male hesitancy to ask directions. The idea is to keep people from skipping the spot if they are not watching live. It won't look like the start of a typical spot block, and besides, if it really is funny, people will want to watch.
TVBR observation: Live spots never completely disappeared from broadcasting. They're still an important part of radio. Popular hosts often command premium prices for "live reads" because of the special intimacy with the listener of having a product pitched by a personality they trust, or at least find amusing. We note that Leno himself is not participating in this live spot. We wonder how much more it might be worth to Garmin to have Jay pilot his beloved motorcycle onto the set and consult the satellite navigation device to find the exit door.
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RBR Radar 2007
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Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
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Lincoln Financial Media
on the auction block
Confirming speculation over the past couple of months (4/27/07 RBR #83), Lincoln Financial Group announced late yesterday that it has engaged Merrill Lynch & Co. to advise it on options for its broadcast group, Lincoln Financial Media, including possible divestitures
RBR observation: We gave you the shopping list on May 1st, but it is worth another look. These are primo properties in strong markets, pretty much without exception. These radio and TV properties should bring 1.5 billion and then some. To review what is in this portfolio review see RBR report page here.
06/08/07 RBR #112
Rehr returns Karmazin fire
NAB President/CEO David Rehr has decided not to let Sirius Satellite Radio honcho Mel Karmazin's recent description of NAB activity go unanswered. Karmazin called the NAB's opposition to the proposed XM/Sirius merger "disgraceful." Rehr described the opposition as open and honorable, and proceeded to enumerate many of the reasons that NAB believes the merger should be prevented. For the good of all concerned, Rehr suggested that the two companies simply withdraw their merger application right now.
RBR observation: You have to read this letter, our new Broadcaster NAB president David Rehr, Rips a New One into 'Zen Master' Mel. Ouch that has to hurt! Mel, soak in warm water with epsom salts. See the letter in pdf format in RBR. It is excellent. And another double Ouch!
06/08/07 RBR #112
Label-free analog TVs
not fine with the FCC
The FCC is not sitting around and waiting to enforce its new rules requiring that all analog-only television receivers still on store shelves come with a prominently-displayed warning label. The new requirement became official on 5/25/07. On 6/4/07 FCC Enforcement Bureau officials went out into the field and caught six retailers with their labels down. The guilty parties are all well-known: Kmart, CompUSA, RadioShack, Best Buy, Circuit City and Target. Each was slapped with an official citation and warned that if they're caught again, the consequences will most likely hit them in the wallet.
06/08/07 TVBR #112
Figenshu back to Radio
Figenshu, known as 'Fig,' resigned his COO position at Softwave Media Exchange (SWMX), 6/06/07 RBR/TVBR First Bulletin, and will return to the day to day operations of his first passion, Radio. Fig is not saying yet what this radio venture is, but it will be broadcast radio after June 29th, his final day at SWMX.
RBR observation: The old saying 'You can take the guy Out of Radio' but 'You Cannot take the Radio Out of the Guy' applies more to Fig than your average radio guy, he is not average. If you are guessing where Fig will be after his 30 day rest is back with Dan Mason and CBS Radio - Nope. This dog has more teeth than just going back to chew on an old bone. One thing is for sure, Fig has a stronger working knowledge of today's technology business environment than many in radio today.
06/07/07 RBR #111
Campaigning on radio
Question: If you're running for office, should you use radio advertising to preach to the choir or should you try to convert nonbelievers to your cause? The answer is yes. And that underscores the value of radio to a political campaign. It can easily be tailored to both of these strategies. Experts in radio's role made these and other points at a program presented by NAB and RAB in Washington Wednesday, 6/06/07.
RBR observation: Radio can be devastatingly effective is reason enough to put it in the budget. For this complete report see RBR it is important to help you get the political dollars and not lose out to TV.
06/07/07 RBR #111
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Hard finding that key person
to fill the important position at your organization? Media HeadHunters is the place that key media firms use to get results. See Media HeadHunters and get results with service--Period.
Need assistance
contact Cathy Carnegie
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