RBR's Daily Morning Epaper

Your colleagues have a need to know about business conditions today.
Do them a favor and send them this report with your note to have them sign up for a Trial RBR.
Trial Subscription Sign Up

Volume 23, Issue 153, Jim Carnegie, Editor & Publisher

Tuesday Morning August 8th, 2006

Radio News ®

Suleman says radio values holding up
Radio stocks may be taking a beating, but Citadel CEO Farid Suleman told analysts he hasn't seen any indication of private market price tags coming down and no one has offered to sell him any stations in New York, LA or Chicago for 10 times BCF. So, while Citadel is planning to make some divestitures when it completes its pending acquisition of ABC Radio from Disney, Suleman isn't rushing and says the radio stations being shopped right now by CBS will give an indication of just where values are in the marketplace. Suleman also isn't looking to rework his deal with Disney for ABC Radio, but rather is just waiting for regulatory approvals to come through so the deal can go to closing. In answer to an analyst's question, Suleman said Citadel had completed its due diligence look at spot loads at the ABC Stations and he is satisfied that they are in line with where they should be, so Citadel won't be cutting spotloads once it takes control of the ABC stations. But with more 30 second spots being bought by advertisers, Suleman says he does see evidence that Clear Channel is increasing the number of units per hour, but not total minutes of advertising. COO Judy Ellis said demand for :30s is up in some markets, but not in others.

Looking ahead at Salem
Salem Communications is projecting Q3 2006 revenue of 57.9M-58.4M, compared to 53M during the same period in 2005. Same station net broadcast revenue is expected to produce low single digit growth over 49.7M Q3 2005 results. The group will express its desire to pursue the less is more (LIM) trend not so much by limiting sold spots as it will be exercising more discipline to hold down clutter from in-house promotional spots. It will consider broadcast acquisitions if a great opportunity presents itself, but is expecting to be a seller rather than a buyer. It recently spun off stations in Baltimore and Jacksonville and is looking to spin more, including more action in the latter market where it has three stations remaining. Salem execs voiced their opinion that a major cause of weakness in the radio sector in general was the transfer of advertising budgets to the Internet, and noted that their focus on building the Internet portion of their own business has positioned them to gather in some of the redirected cash themselves.

Alarcon sounds like a buyer,
not a seller
Before the Q2 conference call yesterday, Lehman Brothers analyst Anthony DiClemente put out a note calculating that the asset value of Spanish Broadcasting System (SBS) appeared to be 650-950 million bucks, or 9-12 per share - well above where the stock has been trading. So in Q&A of the conference call, he asked SBS CEO Raul Alarcon whether he was looking to do anything to monetize that asset value. Alarcon, though, didn't sound like a man looking to sell any stations. He said the whole market is suffering from a malaise, not just the stock price for SBS. So, rather than selling, Alarcon sounded more interested in buying. "Yeah, sure," he said when another analyst asked whether SBS would be interested in buying any or all of Univision Radio. Alarcon said there were lots of synergies for combining the nation's top two Spanish radio groups. When asked just how he would fund such a purchase, Alarcon declined to speculate, noting that none of Univision has been put up for sale by the Haim Saban group that has a deal pending to buy the entire radio/TV/music company.

GOP holds House odds for 2006
Democratic senatorial candidates have a cash edge heading into November, but over at the House of Representatives the advantage runs the other way. But both groups are way ahead of their 2004 totals. With 541.86M in receipts pulled in (compared to 459.89M last election), the Republicans hold a 296.12M to 245.74M advantage. They are also ahead in cash on hand, 199.7M to 167.02M. However, the vast bulk of that advantage is cached in incumbent warchests. Republican defense funds total 176.25M compared to only 118.8M for their Democratic counterparts. Democratic challengers, meanwhile, have 33.68M on hand, compared to only 9.88M banked and ready to spend by Republican challengers. Democrats have a 1M edge when it comes to candidates for open seats, 14.54M to 13.57M.

RBR observation: The challenger total is a strong sign that Democrats have Republican seats in their sights. The 33.68M is double and then some over 2004, when they only had 14.81M at their disposal. The Republican total is nearly flat, but in fact slightly less than 2004, dropping from 9.95M to 9.88M. We would guess that House candidates will direct a higher percentage of advertising expenditures toward radio than will candidates for statewide office.

Emmis' stock takes a nosedive
Trading volume shot up to about seven times normal as traders bailed out of Emmis stock yesterday, following Friday's after-market announcement that CEO Jeff Smulyan had dropped his 15.25 per share buyout offer. From the starting bell the stock dropped about 20% from Friday's closing price of 14.52 and ended the day down 19.2% at 11.73. In a note to investors, Wachovia Securities analyst Marci Ryvicker said the withdrawal by Smulyan reaffirmed her view that radio stock prices are still a couple of multiples above where they would become attractive for leveraged buyouts. She is now valuing Emmis at 10-12 a share. A similar view came from Mark Wienkes at Goldman Sachs, who put a target of 11 on the stock. Anthony DiClemente at Lehman Brothers issued a new target range of 11-14. None of the analysts are expecting Smulyan to come back with a new offer, nor do they expect anyone else to make a take-out bid for the company, since Smulyan has super-voting stock which could block any such buyout.

Dueling bids for Andrew Corporation
A second bidder is making a play for Andrew Corporation. CommScope has offered to buy the maker of wireless equipment, including broadcast transmitters, for 9.50 per share, or a total value of 1.7 billion. CommScope, a major coaxial cable equipment manufacturer, hopes Andrew shareholders will find its all-cash offer superior to the pending deal to merge Andrew with ADC Telecommunications (6/1/06 RBR #107). That all-stock deal was initially valued at two billion, but is now worth much less as ADC's stock has plunged in value. Noting that its bid constitutes a 20% premium to where Andrew's stock closed on Friday, CommScope said it hoped the board of directors and Andrew would find it a "superior proposal" to the ADC merger. CommScope said there was no financing condition on its bid - that it had already lined up the money from Bank of America and Wachovia Bank.

Wall Street Media Business Report TM

Q2 2006 Conference Calls

Liggins says 4% Q2 decline
was much ado about LA
Just back from visiting and meeting "every single Radio One employee," President/CEO Al Liggins and EVP/CFO Scott Royster told the story yesterday of why Q2's revenues were down 4% - twice the Thomson/First Call consensus of 2%. LA was blamed for "two-thirds to three quarters" of the shortfall - SBS's Latino 96.3 pulled many listeners from The Beat - about half. Pulling Steve Harvey from the morning drive there also wasn't a good move - at least in the short term.
| Read More... |

SBS posts double-digit revenue growth
"We're not seeing a downturn in advertising," Spanish Broadcasting System (SBS) CEO Raul Alarcon told analysts, as he forecast that Spanish media companies would continue to outpace their English brethren. Q2 revenues for SBS were up 10% to 48.8 million, including 1.4 million in revenues from its new TV station in Miami. Radio revenues were up 6% to 47.4 million. Operating income declined 21% to 11.9 million, but that includes the TV loss and some special items. Same station operating income before depreciation and amortization and a gain on the sale of assets was up 20% to 18.3 million. Going forward, SBS is predicting that the TV station will post a loss of 5-6 million in Q3, while radio revenues and radio operating income will both be up in the low single digits, with local pacing stronger than national.

Citadel sees slight improvement ahead
Q2 revenues were up 2.4% to 112.5 million for Citadel Broadcasting, with station operating income (SOI) up 2.7% to 52.4 million. Local was up 3%, while national declined 2%. CEO Farid Suleman said the Q2 results were in line with the company's guidance and he noted that the gain in SOI would have been around 4%, but for a format change, the continuing recovery in New Orleans and a fire at WWKI-FM Kokomo, IN. while he is expecting some upturn in the second half of the year, Suleman isn't setting the bar too high. He told analysts that Q3 is pacing up 3% and he expects Q4 to be "slightly better."

Salem breezes past benchmark
Thomson/First Call thought Religious radio leader Salem Communications would do well, with a 7% gain in total revenue. The company hit that mark and kept going, beating it by almost 2% on 58.1M for Q2 2006. That was up from 53.4M in Q2 2005, constituting an 8.8% increase. Net broadcasting revenue was up 5.4% in a difficult period, to 53.4M,. although on a same-station basis the gain was only 2.9% to 51.4M. While station operating income took a small 1.1% hit, dropping from 20.1M to 19.9M, on a same station basis it was flat, at 20.1M. The strongest broadcast properties were the generally fast-growing 32 conservative News/Talkers and the steady Christian Teaching/Talk stations, 44 in number. The group is still working to bolster performance at the 13 Contemporary Christian stations. The group has been aggressively building its non-broadcast business and has the results to show for it, increasing revenue from 2.7M to 4.7M, a 70.9% gain, and increasing operating income almost 250%, taking it from 200K to 900K.

Revenues up slightly for Regent
Regent Communications reported that Q2 revenues were up 0.3% to 22.8 million, but costs increased more, so net income dropped slightly to 2.0 million from 2.2 million a year ago - although both work out to earnings of five cents per share. Same station revenues were up 0.3%, while same station operating income fell 8%. "We delivered second quarter results ahead of the industry and in line with our expectations. The environment remains challenging, but we are implementing a concerted strategy to strengthen our station clusters and support our growth outlook over the long-term," said CEO Bill Stakelin. Looking to Q3, Regent expects same station net broadcast revenue to be flat to down low single digits.

Fisher turns to profit
Fisher Communications had good news for shareholders. The company reported Q2 income from continuing operations of 1.8 million, compared to a loss of 1.5 million a year earlier. Revenues rose 9% to 40.2 million. Much of that was due to the TV operations, including the two big-market ABC affiliates in Seattle, WA, and Portland, OR, but company officials said radio also improved, with local the primary driver. The company is expected to give more detail on the radio and TV divisions when it files its 10-Q with the SEC in a few days. Fisher has deals pending to sell its small-market radio stations and to acquire duopoly full-power TV stations in Seattle and Portland.

Ad Business Report TM

Google in 900M deal
with Fox Interactive
Seeing gold in MySpace and other Internet sites owned by News Corporation's Fox Interactive Media, Google has agreed to a deal whereby it will pay Fox Interactive a minimum of 900 million bucks to be the exclusive search and keyword targeted ad sales provider for those sites from Q1 2007 through Q2 of 2010. The agreement calls for Google to power web, vertical and site specific search for MySpace.com and the majority of Fox Interactive Media properties. Google will be the exclusive provider of text-based advertising and keyword targeted ads through its AdSense program, for inventory on Fox Interactive Media's network. Google will also have a right of first refusal on display advertising sold through third parties on Fox Interactive Media's network. "Our partnership with Google underscores News Corp's continued evolution to become a powerful force in the digital media marketplace. To have come this far and gained this much momentum in just over a year is truly remarkable," said News Corp. COO Peter Chernin in announcing the deal. What all does Fox Interactive include? From the official announcement: "Fox Interactive Media (FIM) is an integrated network of sites offering socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp., including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace.com, the number one social networking site on the Web; Scout.com a dynamic collegiate and pro sports network; and IGN Entertainment, a network of leading gaming and entertainment sites including men's lifestyle site AskMen and premier destination for movie-goers Rotten Tomatoes among others."

Zimmerman taps Media Monitors for same-day reporting
Media Monitors has signed a deal to provide radio spot airplay data to Omnicom Group's Zimmerman Advertising of Florida. "Being part of the 17th largest ad agency, Zimmerman is a major buyer of local radio," said Lisa Branigan, VP/Media Director and Broadcast Media Services at Zimmerman. She continued, "We've long thirsted for technology to monitor the stations we're buying and their competitors. Media Monitors data quenches our thirst! Our people can create same-day reports of the ad campaigns we're placing on client stations in various markets. This means we offer our clients a higher level of accountability than other agencies." Headquartered in Fort Lauderdale, Zimmerman has more than 860 full-time associates and offices throughout the country, including New York, LA, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Star Alliance taps DDB
Star Alliance Services, the organization serving the world's leading airline alliance, has appointed DDB to handle its global communications. The appointment follows a three search. DDB will be responsible for all global marketing and loyalty communications for the Star Alliance brand, with all work being centrally produced and distributed from Europe while making maximum use of the DDB global network and reach. Star Alliance members include Air Canada, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, THAI, United, US Airways and VARIG Brazilian Airlines.

Wendy's forms innovations and strategy group
Wendy's has created an innovations and strategy group to oversee R&D, insights and engagement and interaction. The new group will report to Chief Marketing Officer and EVP Ian Rowden, who has current Wendy's execs to the group-SVP Mike Watson (overseeing operations innovation); SVP Lori Estrada (for research and development); and VP Casey Minton (for consumer research). Said Wendy's interim CEO Kerrii Anderson in a statement, "The creation of the new group is an important next step as we work to strengthen our business performance and regain our position as a leader in innovation in our industry."

Management Business Report TM

The Art of the Interview:
"Hiring the Best"
By Julie Ballard-Lebe, a 19 year veteran of CBS Television Stations and former Senior Vice President/Director of Sales managing 7 of their 10 national sales offices. She's now running Ballard Executive Search in LA (www.BallardExecutiveSearch.com). Yesterday, Julie discussed why hiring the best employees has to be the single most important and most challenging responsibility facing media sales management today and began her list of good tips in the process (08/07/06 RBR #152).
| Read More Tips... |

Media Markets & Money TM

Legend peddles WV sandwich
The city of license for WJEH-AM is Gallipolis OH, and the COL for WNTO-FM is Racine OH. Hiking a straight as-the-crow-flies line from one town to the other would take you through a portion of West Virginia, and not particularly close to any of either states' rated markets. Susan Patrick of Patrick Communications gets brokerage credit for the pair's sale from Larry Patrick's Legend Communications to Tine Merry's Sunny Broadcasting (it's easy to get the booking when the seller is your husband). The price for the Standards/Hot AC combo is 1,349,546 dollars. Technically, the stations are going for 625K, with Merry holding a 724,546 option for the land, studio/office building and tower associated with the stations. Merry is new to ownership, but not the stations, where she has served as Operations Manager.

Washington Media Business Report TM

Hinchey tries to inject FCC
into net/union talks
Congressional media watchdog Rep. Maurice Hinchey (D-NY) and some of his colleagues have taken note of negotiations between CBS and the Communications Workers of America, and are "...concerned about CBS's desire to consolidate newsrooms and remove news producers from bargaining units, thus enabling corporate interests to infiltrate the newsroom." In a letter to FCC Chairman Kevin Martin, they wrote, "The Writers Guild of America-CBS contract protects workers, as well as audiences. This contract ensures that news producers, those who must apply journalistic standards and make decisions as to which stories are broadcast, remain insulated from corporate influence and maintain independent judgment. Removing these gatekeepers of information from the Guild jeopardizes journalistic integrity, making them more vulnerable to CBS's commercial demands. Without such safeguards, how can the public trust the information they receive?" They continued, "It is the job of the Federal Communications Commission to prevent commercial values from undermining democratic values and ensure that broadcasters serve the public interest. Attempts to maximize profits at the expense of diversity in news reporting threaten democratic values and have drastic consequences for our nation." Talks between CBS and CWA are expected to resume later this month.

RBR observation: Without taking a stand on this issue one way or the other, we have to say that it is our considered opinion that the FCC doesn't have the first shred of authority to step into the middle of this network/union negotiation.

Anti-consolidation heat wave blazes on
The FCC's ongoing consideration of the Third Circuit remand of media ownership rules is not sneaking up on anybody this time around. Watchdog groups which keyed the protest before and after Michael Powell's ill-fated attempt have been waiting for the issue to be placed back on the table. And on Capitol Hill, legislators are continually reminding the FCC that they are being closely watched. The latest reminder comes from Diane Watson (D-CA), who used the Huffington Post to air the topic yet again. Quoting 2000 figures, who noted that only 4% of commercial radio station licenses and 1.9% of commercial TV licenses were minority owned. (A 2004/2005 FCC study listed 460 out of 12,844 stations with minority ownership greater than 50%, about 3.6% of all licenses.) Watson wrote that consolidation seems to have taken minority ownership in the wrong direction. "We need ownership rules that will expand opportunities for minorities to enter the market, not limit them. Keeping minority owners out of the market is detrimental not only to them, but to the consumers they wish to serve."

RBR observation: You almost never see a politician grab the bully pulpit looking to help big media companies get even bigger, Fred Upton (R-MI) excepted. Anyway, we still do not know exactly what Chairman Kevin Martin is going to try to do. Stay tuned.

Ratings & Research

TMA/I sets rollout markets
The Media Audit/Ipsos says its first markets will be (surprise!) the three largest markets in the United States if it wins the competition to become the next generation of radio ratings. "The Houston technical and market tests are well underway. These tests are the lead-up to the full market test. With broadcaster support, we will start recruiting sample for the full market test in the fall with results expected sometime this winter. If The Media Audit/Ipsos is fortunate enough to be selected as the electronic radio ratings service, New York, Los Angeles and Chicago will be the first three markets to be surveyed after the completion of the full market test in Houston. Recruiting for these markets will depend on our gaining industry approval for The Media Audit/Ipsos electronic measurement system," said Bob Jordan, President of The Media Audit.

Transactions

500K WLPH-AM Birmingham AL (Irondale AL) from Birmingham Christian Radio Inc., a subsidiary of Willis Broadcasting Corporation (Levi E. Willis Sr.) to Davidson Media Station WLPH Licensee LLC, a subsidiary of Davidson Media Group LLC (Peter Davidson). 25K escrow, 75K post-closing escrow, 400K cash. Duopoly with WAYE-AM , coming from same seller in concurrent transaction. [File date 7/17/06.]

200K KLVT-AM Levelland TX from Paul Beane to Profit Programming of Northern Texas (Monte L. Spearman). 5K escrow, balance in cash at closing. LMA until closing. Includes LMA/option on KLVT-FM Levelland. [File date 7/17/06.]

Stock Talk

Radio stocks take a dive
Disappointing Q2 results from Radio One and the first day of trading after Jeff Smulyan withdrew his buyout offer for Emmis led to a bloodbath in radio stocks. While the broader market was down slightly ahead of this week's Fed meeting - the Dow Industrials fell 21 points to 11,219 - radio stocks took a plunge. Emmis fell 19.2% and Radio One dropped 12.6%. But others weren't far behind. Saga fell 8.5%, Citadel 6.1% and Cumulus 5.4%.

Radio Stocks

**Here's how stocks fared on Tuesday**
Company	Symbol	Close		Change	Company	Symbol	Close		Change
Arbitron	ARB		35.79	-0.59	Hearst-Argyle	HTV		21.01	unch
Beasley	BBGI		6.63	+0.13	Journal Comm.	JRN		10.49	-0.05
CBS CI. B	CBS		26.15	+0.35	Lincoln Natl.	LNC		56.83	+0.15
CBS CI. A	CBSa		26.16	-0.19	Radio One, Cl. A	ROIA		6.09	-0.88
Citadel	CDL		8.23	-0.53	Radio One, Cl. D	ROIAK		6.14	-0.88
Clear Channel	CCU		28.54	-0.41	Regent	RGCI		4.08	unch
Cox Radio	CXR		14.50	-0.47	Saga Commun.	SGA		7.23	-0.67
Cumulus	CMLS		8.89	-0.51	Salem Comm.	SALM		12.02	-0.27
Disney	DIS		29.39	-0.51	Sirius Sat. Radio	SIRI		3.81	-0.13
Emmis	EMMS		11.73	-2.79	Spanish Bcg.	SBSA		4.52	-0.08
Entercom	ETM		22.78	-0.48	Univision	UVN		33.44	-0.02
Entravision	EVC		7.36	-0.12	Westwood One	WON		6.44	-0.18
Fisher	FSCI		39.93	+0.56	XM Sat. Radio	XMSR		11.49	-0.53
Gaylord	GET		38.80	-0.41	-	-	-	-	-

Bounceback

Send Us Your Opinions We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]

After reading Robert Neil's thoughts on 30 second ads (8/3/06 RBR #150), I wanted to comment. Not only have studies proven how more listeners remain during the cluster when the ads are shorter/switched quicker (average quarter hour ratings are higher), but the sales numbers are much better depending how you sell it, and clients are more satisfied with the ROI. When a listener has no interest or doesn't care to listen to an ad, 60 seconds is a long time to make them wait before they take action by either tuning out, or worse, switching stations. North of the border where 30 seconds is the norm, and has been for a while, listeners subconsciously know ads will switched up soon, and seem to have more patience. 30 second campaigns offers the opportunity to sell more repetition to the client for the same price, more bang for the buck, and educate them on the details listeners don't need to hear, and won't retain. In time, if handled correctly and informatively, the numbers do go up. You just have to educate clients on today's consumer...and their Advertising Deficit Disorder.

Jaysen Cole
Owner/Creative Director
Overnight Radio

Below the Fold

Wall Street Media Business Report
Liggins says 4% Q2 decline
Was much ado about LA blamed for up to three quarters of the shortfall...

SBS posts double-digit growth
Forecasting Spanish would continue to outpace their English brethren...

Ad Business Report
Google in 900M deal
With Fox Interactive seeing gold in MySpace...

Management Business Report
The Art of the Interview:
Hiring the Best, one key Check the references...

Washington Media Business Report
Anti-consolidation heat wave
Blazes on and the Watchdog groups keep watching very close...

Stations for Sale

CD Border 25kw FM
Profitable competitive op.
Small/dual market FM with huge upside for turnaround operator.
595K 781-848-4201 or [email protected]

Radio Media Moves

Superadio Networks President Gary Bernstein resigns
After 14 years with Superadio Networks, President Gary Bernstein has resigned to pursue other interests - specifically working with a couple of musicians that include Angelique Cinelu. He tells RBR he will also be announcing his next radio venture "sometime in the future." Bernstein joined Superadio in 1992 as VP of Affiliate Relations rising to President of Radio Programs in 1994 and President in 1998. Prior to joining Superadio-Boston, Gary was the number one billing Ad Executive in the Boston market for 8 consecutive years while at WEEI.

Foley in the game
for Greater Media
Former NFL quarterback Glenn Foley, who hails from the Philadelphia area, has joined Greater Media's "Sports Talk 950" WPEN-AM Philly as morning co-host. He will be teamed with PD/morning host Gregg Henson.

Philly gets Sylk-y
Former WGCI-FM Chicago afternoon driver Sam Sylk has joined Clear Channel-owned WUSL-FM Philadelphia as morning host, with Q Deezy returning to the station as a member of the "Sam Sylk Morning Show."

Ballard starts own firm
Julie Ballard-Lebe recently left CBS to start her own executive search firm, Ballard Executive Search (ballardexecutivesearch.com), where she will seek to help media companies make "smart hiring decisions." RBR was not aware of the change when we published an article yesterday (8/7/06 RBR #152) that she had written while still at her previous job.

More News Headlines

Teaming up in Phoenix
Meredith-owned KPHO-TV (Ch. 5, CBS) and Bonneville International's KTAR-AM announced a partnership for news coverage in Phoenix. Through the joint venture, the stations say they will be able to extend their coverage, offering more breaking and investigative news coverage as well as traffic and weather information. "It just makes sense to combine the resources of two of the Valley's strongest newsrooms," said KPHO VP/GM Steven Hammel. "The Valley overwhelmingly turns to KTAR and CBS 5 for breaking news. The combination of our talent, experience, and aggressiveness will allow both of us to better serve our audiences," said Russ Hill, KTAR program director. The partnership also will impact the stations' Web sites. KTAR's Web site will soon provide video links to many news stories, and the CBS 5's Web site will have the added benefit of more journalists providing local content.

July RBR/TVBR
Digital Magazine

Take a look at what's in the July RBR/TVBR Solutions Magazine:
July is our annual sports media and marketing issue. This year, Basketball News Services' lead NBA analyst and Five-Star Basketball Report host Steve Kyler provides opinions on what works and what doesn't work in sports radio; AND1 Brand Marketing Manager Taylor Duffy talks about marketing and branding his company's basketball shoes; Emmis Sports Marketing's David Barnett talks about making money off of sports programming; and Entercom's WEEI Boston Director of Programming and Operations Jason Wolfe writes about how he's helped build WEEI into such a powerhouse.

We interview Magna Global
CEO Bill Cella.

In Media, Markets and Money, the logjam has finally broken and station trading is picking up, in both radio and television. Some prominent brokers tell RBR/TVBR what has changed - and why.

Read RBR/TVBR in 2 simple steps:
1.Create a simple account with Zinio and download the Zinio Reader.
2. You can then download the
July Issue of RBR/TVBR

RBR Radar 2006

Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.

Advertisers launch eBay experiment
RBR first reported in May that an advertising industry taskforce was working on a pilot program to test online buying and selling of advertising - and we reported hints that it would involve eBay 5/11/06 RBR #93. Sure enough, the task force announced Friday that it has launched a website for interested participants to sign up - admarketpilot.com - and is working with eBay to develop and manage the framework. Advertisers already committed to participate include Wal-Mart (whose Julie Roehm was an early advocate of the project), Toyota, Microsoft, Hewlett-Packard and Home Depot.

RBR observation: There are certainly Internet-based advertising buying and selling sites already in operation for various media. What is different about this one is who is running it - the advertisers and agencies, who obviously will be seeking a system designed to do business the way they want to do business. That's not necessarily a bad thing for broadcasters, but they should want to offer some input on how the platform should function as viewed from the other side.
08/07/06 RBR #152

The Art of the Interview:
"Hiring the Best"
Hiring 'the best' employees has to be the single most important and most challenging responsibility facing media sales management today. It sets you and your company up for maximum performance in an ever-changing competitive environment. Read your first steps in RBR
08/07/06 RBR #152

Talk Radio Network
Seeking professionals in three areas to join our TRN team. First: Executive Producer on topical subjects, Second: Board Operator with 2 years experience with Telos call-screening software and Third: Staff Engineer that can take initiative. This is a fast paced high pressure environment, must be able to think and act professionally in emergency situations. EOE. For complete details all three positions
See Radio Careers

General Manager
Saga Communications, a top of the line radio and media company really has a rare opening at Rock 102 and Lazer 99.3. Saga carefully reviews all GM applicants but this opportunity necessitates being extra picky. Considering only GM's with a documented reputation for effective leadership and management to oversee these facilities that are accustomed to high standards at all levels. Excellent facilities, benefits and quality of living in Springfield, MA. Saga a top of the line company committed to excellence in media today. EOE.
See Radio Careers

Director of Sales
Needed for radio cluster in Mid-Atlantic region. 5 years plus experience as DOS a must, with successful track record. Must be able to develop sales talent into a winning team. Excellent benefits & compensation plan.
See Radio Careers

Other Links

State Associations

Contact Us

Help Desk

__FIRST__ __SECOND__ :
Having problems with our epapers?
Please send Questions/Concerns to:
[email protected]

If you wish to remove your name completely from our database use this link __UNSUB__

RBR Epaper -- 108 annual
or just 9 a month