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Welcome to RBR's Daily Epaper
Volume 24, Issue 184, Jim Carnegie, Editor & Publisher
Thursday Morning September 20th, 2007

Radio News ®

PPM heads to Broadway
Today's the day. Arbitron's Portable People Meter (PPM) begins pre-currency radio listening data gathering in the biggest US market, New York, after launching previously in Houston and Philadelphia. Arbitron had long been planning a client call for the NYC introduction and has now announced a press call as well to discuss the launch in market #1. Anxious to avoid the in-tab shortfalls encountered recently in Houston and Philly, Arbitron over-installed the New York metro. As of September 13th, it reported 3,938 installed panelists, which is 105.9% of the target of 3,720. The New York launch also includes the embedded Nassau-Suffolk (Long Island, NY) and Middlesex-Somerset-Union (suburban New Jersey) markets. In Nassau-Suffolk, 1,540 panelists were installed, 106.9% of the 1,440 target. In Middlesex-Somerset-Union, 961 were installed, 103.9% of the 925 target. While Arbitron will begin generating PPM data in those markets today, the big date is going to be November 15th, the date that data gathering begins for the actual buying and selling of radio advertising in New York. The first release of PPM data as ratings currency is set for New Year's Eve, December 31st.

Wisconsin AG attacks XM/Sirius merger
"Unlike a traditional two-to-one merger, there are none of the usual reasons that could justify this combination," wrote Wisconsin Attorney General J.B. Van Hollen to Thomas O. Barnett, the Assistant Attorney General for Antitrust at the DOJ. Van Hollen wants the proposed XM/Sirius merger blocked. Van Hollen enumerated the absent conditions. There is no failing company; the companies have not demonstrated "extraordinary efficiencies" resulting from the merger; there is little chance of a third firm entering the market; and finally, DARS customers on board would be "unlikely to switch to another format." Van Hollen says iPods, cell phones and CDs cannot be considered substitutes for DARS since they lack range and the offering of live media; nor is broadcast radio since it is tethered to a specific market and dependent on advertising rather than subscriptions for revenue. He notes that Milwaukee has significant radio coverage, with 41 stations, but that this total pails in comparison with the 100+ channels the two DARS companies can offer separately. He noted that the most of Wisconsin doesn't have the luxury of 41 stations; most areas are served by 15 or less, with some areas getting five or less stations. "I urge you to move to block the merger, as it present a real threat to competition and is a clear violation of the Clayton Act's prohibition on merger-to-monopoly."


One word, one fine
Rep. Chip Pickering (R-MS), pictured, has joined with three other House members to introduce the Protecting Children from Indecent Programming Act, a bill which would clarify the FCC's ability to fine a broadcaster for an act of indecency no matter how fleeting it may be. The bipartisan roster of co-sponsors includes Jim Matheson (D-UT), Mike McIntyre (D-NC) and Joseph Pitts (R-PA). "As the father of five sons, I have a vested interest in what broadcasters present over the public airwaves. We do not want our children to grow up with the mindset that certain behavior and language is OK," Pickering said. "I speak for our families in Mississippi, as well as across the country - we deserve a peace of mind when watching television with our family and expect a level of decency in our programming." The bill is basically a response to a court ruling earlier this year that shot down the FCC's assertion that it could ignore its own age-old requirement that an indecency offense must be more than a fleeting, unintentional event to warrant punitive action. "We can continue to raise our children as respectable, responsible, and honorable individuals - who know right from wrong, and who know once is enough," Pickering concluded.

RBR observation: With all the things that are going on in the world at any given moment, and we're old enough to know if it isn't a million things, it's a million other things, it never ceases to amaze us that politicians have time to fret about the possibility that somebody might hear: a word. And frankly, we're sick of politicians telling us they're doing it to protect our children. Should we take Pickering at his word and believe that our children are NOT growing up to be "respectable, responsible, and honorable individuals" because of this poisonous allegedly media atmosphere? Maybe we should start taking statements like Pickering's as a personal insult, because our children are doing just fine without his help. We don't want Congress spending any more time on this idiotic speech-chilling windmill tilt.

Radio a bright spot at Journal
Radio revenues were flat - actually up 1.8% on a same station basis - but TV plunged 13.7% and newspaper revenues from continuing operations fell 6.9%. All in all, Journal Communications reported August revenues down 7.5% to 37 million bucks. With two fewer stations than a year ago, radio revenues were flat at 7.2 million. But if you factor out those two stations which were sold, the remaining radio stations at Journal Broadcast Group improved revenues by 1.8%. TV's tough showing was largely due to political advertising dropping sharply from a year ago and softness in national sales. The 13.7% decrease brought TV revenues to 9.3 million for the month. Publishing revenues from continuing operations fell 6.9% to 20.4 million, with the flagship Milwaukee Journal Sentinel posting a 6.5% drop in ad revenues.


Rather sues CBS for 70M
Former anchor Dan Rather has sued CBS for 70 million bucks, the New York Times first reported. The lawsuit filed in a New York state court alleges that the network made him a scapegoat to try to pacify the White House after CBS News was unable to verify the authenticity of documents used in a "60 Minutes II" report voiced by Rather in which the National Guard record of President George W. Bush was questioned. The lawsuit charges that CBS commissioned a biased investigation of the broadcast which damaged Rather's reputation. At one point, the lawsuit says a CBS VP of Radio News Harvey Nagler admitted to Rather that his radio commentary was being pulled because of "pressure from the right wing." Rather's suit charges that after he stepped down as anchor of the "CBS Evening News" CBS News violated his contract, with a six million annual base salary, by giving him little "60 Minutes" airtime and little staff support. The Times says he is seeking 20 million in compensatory damages and 50 million in punitive damages. In addition to CBS itself, the lawsuit also names as defendants Viacom, CBS Corp. CEO Les Moonves, Sumner Redstone (Chairman of both CBS and Viacom) and Andrew Heyward, former President of CBS News. "These complaints are old news and this lawsuit is without merit," CBS spokesman Dana McClintock told RBR.

RBR observation: Gee, do you suppose Rather looked at the payoff Don Imus got for threatening to sue CBS over his firing and said, hey, why don't I deserve some of that?

Howie Carr in radio limbo
A Massachusetts judge ruled yesterday that Howie Carr can't go to work for Greater Media doing mornings at WTKK-FM Boston - at least, not yet. According to reports from the Boston Globe and Boston Herald, the judge has not yet issued his final ruling, but did decide yesterday that a provision of Carr's contract with WRKO-AM, owned by Entercom, giving it 180 days to match a rival offer, is enforceable, even though the non-compete clause of the same contract is not enforceable under Massachusetts law. Confused yet? Anyway, Carr won't be on the air at WTKK today, as had been planned. His contract with WRKO expired yesterday. After the ruling, Greater Media sent RBR this statement: "At this point, Howie Carr has failed to obtain the ruling from the Court that was a condition of him coming to work for us. The court's decision left many questions unanswered. We are disappointed that Howie will not be on WTKK tomorrow, but we are hopeful that he will be a part of the Greater Media family in the very near future."

There was also a statement by a PR firm representing Carr: "While we would like to have achieved a complete victory in court, we are gratified that the decision leaves open the opportunity for Howie to work at the place of his choosing. Not only did the Court find unlawful a portion of Entercom's employment agreement, but the Court adopted our argument that Howie cannot be forced to work for a particular radio station. Howie looks forward to taking some well-deserved time off from one of his three careers and to joining WTKK in the very near future." At deadline, RBR had not received a comment from Entercom.


Ad Business Report TM

Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and sellers in the marketplace for our annual two-part print feature. This week, we look at Monetizing HD Radio. The HD Radio Alliance may decide that stations can open the HD2 channels for commercial sponsorships possibly as early as 2008. When they do, what options might buyers consider for their clients, beyond the average :30 spot? Excerpts:

"We'll have to see how well consumer's embrace this new technology," observed Kim Vasey, Senior Partner/Director of Radio, mediaedge:cia. "I was, however, excited to read about the new iHD radio that will be released for the coming holiday season. I think that version of the HD radio will help drive interest with consumers. We are always willing to bring new ideas to the clients and there are many clients who will step ahead of the curve to embrace new media options...I believe that the side channels may offer up the opportunity to play with different spot lengths, creative messaging and / or name branding opportunities but I have not been presented with any specific offers from any of the broadcast groups, thus far."

Says Patrick McNew, PHD EVP/Local Media Network (LMN) Director of Operations: "Once commercial time becomes a reality we will look to possibly sponsor segments of time with billboards and limited commercial breaks."

Agnes Lukasewych, VP, Account Director Radio Broadcast, MPG, thinks advertisers will be able to become more creative on how copy is integrated on these stations: "There could be opportunities to own a channel, as is available on satellite, or commercials that are truly embedded into the programming. For the right commercial content and price opportunity I'm sure the broadcasters will be open to considering unique concepts. But first let's get consumers to buy the radios!"

WLEY-FM & SBS deliver Corvette, after lawsuit
Spanish Broadcasting System announced its Chicago O&O WLEY-FM "La Ley" Chicago has delivered a 1999 Corvette previously owned by a popular Mexican regional recording artist, Juan Rivera, to representatives of Maribel Nava Alvarez. Alvarez's name was selected in a drawing held on July 4, 2005 but was unable to receive the Corvette because of not being a legal US citizen at the time. The 22-year-old woman sued La Ley and SBS over it for breach of contract and emotional distress. In a written statement, La Ley said that it is legally required to get a valid Social Security number or tax identification number from anyone who wins prizes worth more than 500 dollars. The station tried to give Alvarez the car even though her tax information couldn't be verified, the statement said. Alvarez said she was never told she needed to be a U.S. citizen or legal resident to win the car. Alvarez's suit also names SBS lawyer James Cueva, who sent her attorney a letter, threatening to contact immigration officials if she pursued a lawsuit, reported The AP. Alvarez has left the Chicago area out of fear she'd be deported.


NAB Daytime Planner

The following will be attending the NAB.
Call or email to make your
appointment in advance.

BANKERS
Peter H. Ottmar; Dover Capital Partners, LLC; Westin Charlotte; 401/723-1063 x103; cell 401/639-4958; [email protected]

Jacob J. Barker; Barker Capital; Hilton Charlotte City Center; (212) 332-4312; [email protected]

Brian Eick/Dave Meier; The Gladstone Companies; Omni Charlotte Hotel; Brian cell 847-612-3002, Dave cell 847-650-1735; [email protected], [email protected]

BROKERS
Todd Fowler/David Reeder; American Media Services; Westin Charlotte; 843-972-2200; [email protected]; [email protected]

Cliff Gardiner; Clifton Gardiner & Co.; Hilton Charlotte City Center; 303-758-6900; [email protected]

Andy McClure/Erick Steinberg, The Exline Company, Westin Charlotte, office 415-479-3484, Andy cell 415-497-3855, Erick cell (415) 209-4890, [email protected]. [email protected]

Frank Boyle; Frank Boyle & Co.; Residence Inn Charlotte Uptown; 203-969-2020; cell 203-249-7818;
[email protected]

Gordon Rice; Gordon Rice Associates; 843-884-3590; Westin Charlotte; [email protected]

John L. Pierce/ Jamie Rasnick; John Pierce & Company LLC; office 859-647-0101, John cell 859-512-3015; Jamie cell 513-252-1186, Westin Charlotte; [email protected]; [email protected]

Dick Kozacko/George Kimble;
Kozacko Media Services; office 607-733-7138; cell 607-738-1219; Westin Charlotte; [email protected]; [email protected]

Media Services Group; Westin Charlotte; www.mediaservicesgroup.com

Elliot Evers/Greg Widroe/Brian Pryor/Patricia Carberry-Harris;
Media Venture Partners;
415-391-4877; Hilton Charlotte City Center;
[email protected]

Larry Patrick/Susan Patrick/Greg Guy/Todd Wirth; Patrick Communications; 410-740-0250; Westin Charlotte; [email protected]

Glenn Serafin; Serafin Bros., Inc.;
office 813-885-6060; cell 813-494-6875; Westin Charlotte; [email protected]

Bill Schutz; Schutz & Company; Westin Charlotte; office 757-258-8740, cell 757-880-9251; [email protected]

Zoph Potts; Snowden Associates; Omni Hotel; office 252-940-1680, cell 252-717-3772; [email protected]

CONSULTING ENGINEERS
Richard Mertz, Dan Ryson; Cavell, Mertz & Associates, Inc.; Main Office 703-392-9090; [email protected]

TRAFFIC SYSTEMS
Shane Harris/Susie Hedrick; Marketron Broadcast Solutions; Booth #530; www.marketron.com; 208-788-6800; [email protected]; [email protected]


Washington Media Business Report TM
Congressional calendar
heating up

Bobby Rush (D-IL) finally has his Subcommittee on Commerce, Trade and Consumer Protection session on stereotyping on the schedule, and it still features a prominent former radio star in the title. "From Imus to Industry: The Business of Stereotypes and Degrading Images" will be held in the Rayburn House Office Building next week, Tuesday 9/25/07 at 10AM. We note also that the parent committee of this subcom, Energy and Commerce, now has a DTV conversion feature prominently displayed on its home page. It includes a collection of related news releases from the committee and directs interested parties to the FCC, NTIA, NAB and NCTA for further information. Finally, the Senate Commerce Committee has scheduled a hearing for Thursday 9/27/07 entitled "Congestion and Delays: The Impact of Travelers and Possible Solution."

RBR observation: Some may be wondering why we included information on that last hearing, but if you're in radio you think about it for even a second, you know why. When someone mentions congestion and delays, you're all for it. Congestion and delays equals TSL. We hope the NAB Radio Board was able to get a witness onto the panel for this one.


Entertainment Media Business Report TM
DC101 goes hair band?
After morning man Elliot Segal signed off yesterday, CC Radio's Alternative WWDC-FM (DC101) began playing 80s hair band/heavy metal, exclusively. Its HD-2 format was still playing "New Rock" as always (almost a carbon copy of their regular format). So our theory: The new HD-2 format will be hair bands and this is the promo for it. The main signal continues to play spotsets.


Media Markets & Money TM
Close encounter in Ashtabula
The Embrescia embrace is taking place in northeast Ohio, where according to brokerage firm Kalil & Co., the owners of Sweet Home Ashtabula, Chairman Tom Embrescia and President Matt Embrescia, have closed on a five station cluster acquired from Clear Channel. The price was 3.55M. The station list includes WFUN-AM, WYBL-FM & WREO-FM, all licensed to Ashtabula, along with WFXK-FM Kingsville and WZOO-FM Edgewood.


Internet Media Business Report TM
Google AdWords introduces "Google Gadget Ads"
Google announced the introduction of Google Gadget Ads, a new interactive ad format that is currently in an expanded beta with a select group of AdWords advertisers worldwide. Gadget ads-non-traditional ad units with interactive, rich media capabilities--enable advertisers to target audiences via regular updates within the ad unit and allow users to engage more completely with ad content. Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.

TargetSpot partners with three for in-stream advertising
TargetSpot, a streaming media ad company, announced a partnership with Beasley Broadcast Group, Rubber City Radio Group and Haystack Media. TargetSpot's in-stream advertising service is also now open for advertiser business. The three groups are the latest to partner with TargetSpot, which went live this month, and will soon be available on over 400 stations nationwide. TargetSpot allows businesses of all sizes to create, buy and place their own ad messages within streaming media.


TVBR TV News
Kohl's law will aim at
analog TV seniors

Herb Kohl (D-WI), chair of the Senate Select Committee on Aging, says he is going to introduce a bill which will coordinate the DTV education of consumers, particularly senior citizens. NAB EVP Marcellus Alexander assured the committee that NAB is doing what it can to move the ball forward. FCC Commissioner Jonathan Adelstein also testified at the hearing and agreed that the FCC, NTIA, Administration on Aging, state and local governments, stakeholders and watchdogs all need to participate in the process. He said, "The consequences of failing to mount a more aggressive outreach, awareness, education, and assistance campaign would be disastrous, so I applaud your leadership on the Aging Committee for focusing us on the need to activate now." Marcellus told the panel, "I have managed television stations in Baltimore and Philadelphia, and I can tell you that broadcasters do not want to lose any viewers - period. And, they will do what it takes to ensure they don't. Local broadcasters have a social and community responsibility to ensure that television viewers understand what they need to do to continue to receive their local television. It also makes good business sense. Let me be clear - DTV consumer education is the number one priority of NAB's Television Board."

TVBR observation: It is a good thing that a lot of nerves are on edge inside the Beltway right now. Federal education and outreach funding has been decidedly on the cheap side thus far, and if it makes Washington nerves a little less jangly to up the federal ante, that certainly can't hurt anything. But advertising is what broadcasters do for a living, and we are confident broadcasters will do a comprehensive job getting the word out about DTV, to seniors and anyone else who needs to know. We suspect broadcasters would probably request that most of the federal cash be kept ready to assure a steady flow of digital-to-analog converter boxes to the citizens who need them, including a ready supply of boxes on hand for that small minority of the population who somehow, some way will miss the message no matter what anybody does.

TVBR suggestion: With respect to the special needs of senior citizens, local television stations may want to organize a posse of civic-minded regular viewers via PSAs and the station website who can volunteer to assist seniors who need help picking up and installing new digital equipment or getting a converter box hooked up properly. We'd bet a large number of viewers would be happy to donate the small amount of time this will take, and it will look fabulous in the outreach portion of your public file.


Transactions
1.1M WBDL-FM/WNFM-FM/WRDB-AM Reedsburg WI from NRG License Sub LLC, a subsidiary of NRG Media LLC (Mary Quass) to Magnum Communications Inc. (David R. Magnum). 55K escrow, balance in cash at closing. Superduopoly with WDLJ-AM/WNNO-FM Wisconsin Dells WI. [File date 9/3/07.]

900K WDUR-AM Raleigh-Durham NC (Durham NC) from Triangle Sports Broadcasters LLC (Katherine A. Zarzour) to Prieto Broadcasting Inc. (Filiberto Prieto). Note for full amount. Duopoly with WETC-AM Wendell-Zebulon NC. [File date 8/31/07.]


Stock Talk
Stocks rise again
Fed euphoria continued on Wall Street, despite another government report showing a drop in home construction. The Dow Industrials rose 76 points, or 0.6%, to 13,816.

Radio stocks were up again as well. The Radio Index rose 1.400, or 1.1%, to 126.198. Westwood One led the advance, up 4.2%. Saga and Entravision were each up 3.6%.


Radio Stocks

Here's how stocks fared on Wednesday

Company Symbol Close Change Company Symbol Close Change

Arbitron

ARB

46.70

-0.60

Google

GOOG

546.85

+11.58

Beasley

BBGI

6.68

-0.35

Hearst-Argyle

HTV

25.52

-0.63

CBS CI. B CBS

32.74

+0.60

Journal Comm.

JRN

10.48

+0.19

CBS CI. A CBSa

32.66

+0.47

Lincoln Natl.

LNC

66.32

+0.82

Citadel CDL
4.50 +0.15

Radio One, Cl. A

ROIA

4.25

+0.09

Clear Channel

CCU

37.72

+0.10

Radio One, Cl. D

ROIAK

4.26

+0.10

Cox Radio

CXR

13.81

+0.26

Regent

RGCI

2.68

+0.07

Cumulus

CMLS

10.59

-0.05

Saga Commun.

SGA

7.43

+0.26

Debut Bcg.

DBTB

1.01

unch

Salem Comm.

SALM

9.90

+0.24

Disney

DIS

34.56

-0.02

Sirius Sat. Radio

SIRI

3.35

-0.15

Emmis

EMMS

6.33

-0.04

Spanish Bcg.

SBSA

2.65

+0.09

Entercom

ETM

20.24

+0.06

SWMX

SMWX

0.06

+0.02

Entravision

EVC

9.60

+0.33

Westwood One

WON

2.50

+0.10

Fisher

FSCI

50.75

+0.86

XM Sat. Radio

XMSR

14.00

-0.82


Bounceback

Send Us Your OpinionsWe want to
hear from you.

This is your column, so send your comments and
a photo to [email protected]


Below the Fold
Ad Business Report
WLEY-FM & SBS deliver
Corvette, after lawsuit WLEY-FM "La Ley" Chicago has delivered a '99 to the winner...

Media Markets & Money
Close encounter in Ashtabula
The Embrescia embrace is taking place in northeast Ohio...

Washington Media Business Report
Congressional calendar heating up
Bobby Rush (D-IL) finally has his Subcommittee, it still features a prominent former radio star, Imus...

Internet Media Business Report
Google AdWords introduces
Google Gadget Ads a new interactive ad format that is currently in an expanded beta...




Stations for Sale

Florida Resort FM
Immediate ownership opportunity; partner retiring. Sale or equity investor, terms available. Rated market, high growth area. Excellent facility. Meet at NAB/Charlotte
E-mail: [email protected]

NewEng Collegetown FM
Highly profitable AC station w. Red Sox rights, owned tower, only signal in market. Asking 8.5x trailing BCF: 950K. Inquiries 781-848-4201 or
e-mail: [email protected]
WEB: radiostationsforsale.net

Market your Stations For Sale
in our daily epapers.

Contact
June Barnes
[email protected]


Arbitrends

Arbitron
Market Results
| Baltimore |
| Monterey |
| San Francisco |
| San Jose |
| St. Louis |
| Washington DC |




Radio Media Moves

Border patrol
Bob Brown is taking the reins of the Border Media Partners radio cluster in San Antonio after spending a year there. The three-AM, five-FM group has a mixture of English and Spanish stations. Brown includes the names Clear Channel and Citadel on his resume details 16 years in the biz.

Upped at Sovereign City
Sovereign City Communications LLC announced that it has named Joseph R. Giganti as its President and COO. Sovereign City is currently focused on developing high-quality music and talk radio formats for distribution to HD and main radio frequencies, with its first product - a new hybrid adult contemporary (AC) format - due in April 2008. Giganti, who has over two decades of media experience in television, radio, marketing and public relations, joined Sovereign City at the beginning of 2007 as its VP for media and music.

BMI Promotion
Mason Hunter has been promoted to Senior Director, Media Licensing. He will be based in Nashville and report to Dan Spears, Assistant Vice President, Sales & Marketing, Media Licensing. Hunter previously was Director of the Eastern Region for the BMI Media Licensing department.


More News Headlines

Jake Einstein dead at 90
Jake Einstein died September 12th at age 90. He was the man behind the DC area's legendary progressive/free-form/alternative commercial station, WHFS-FM, which left a lasting mark on the region's music scene in the 1970s and 1980s. In 1967, Einstein turned the station from easy listening to giving his DJs freedom to broadcast whatever they wanted, and for years WHFS was at the center of Washington's progressive music scene, attracting a loyal following of students, musicians and young urbanites, reported the Washington Post.

Another equality award for Clear Channel
Already this week Clear Channel was given a 100% score by the Human Rights Campaign for its treatment of LGBT employees (9/19/07 RBR #183). Now it has been named the 2007 recipient of the Trevor Hope Award by the Trevor Project, which operates a suicide prevention helpline for gay and questioning youth. The other major honoree at the organization's 10th annual Cracked Xmas Event will be Ellen DeGeneres, receiving the Trevor Life Award.

New owner, new rep
Regional Reps Corporation announced that it has signed an exclusive representation agreement with Jim and Tom Embrescia's Media One Group in Ashtabula, OH. Regional Reps will now handle all regional and national sales for WFUN-AM, WFXJ-FM, WREO-FM, WYBL-FM and WZOO-FM, just acquired from Clear Channel under the new licensee name of Sweet Home Ashtabula.




RBR Radar 2007
Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.

Nielsen getting into
spot monitoring biz for radio
The Nielsen Company is launching a new spot monitoring system for radio called Nielsen SpotScan. It's an entirely new and separate product designed for local radio. SpotScan provides detailed ad tracking reports at the market and radio station level and offers exclusive expenditure data by specific advertisers; including the number of spots aired in each market, total ad spend across media (radio, local TV and newspaper), market share information, and month-by-month trends.

RBR observation: One thing for sure about Nielsen they believe in Technology and are the King of media research. Data is valuable and SpotScan will be strong Sales, Marketing, and Programming tool.
09/19/07 RBR #183

Big future seen for
Dow Jones assets

At the Goldman Sachs Communacopia XVI Conference in New York, News Corporation CEO Rupert Murdoch said people thought he was an idiot for starting Fox News Channel and buying MySpace, so it's no wonder they think he's an idiot for buying Dow Jones & Company. He sees a big future in demand worldwide for financial information as more and more people come out of poverty and begin to participate in world economic markets.

RBR observation: Rupert would do well to look at the history of CNBC if he thinks "Main Street" consumer news is the way to go with FBN. That was the original plan for CNBC - Consumer News and Business Channel. If failed miserably. NBC only made CNBC a success by throwing out all of its research on what consumers supposedly wanted, buying its spunky chief rival, Financial News Network (FNN), which didn't have the money for fancy research, and substituting the successful FNN format for the original failed CNBC format. People will tell researchers they want "consumer information." In truth, there is plenty available and they don't watch it. The stock market addicts watch CNBC religiously.
09/19/07 RBR #183


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General Sales Manager
America's Legendary CHR station, KDWB, looking for a world class GSM to lead a talented sales team! We have 5 questions for our next GSM to answer. If you can say Yes to some or all then lets talk. A college degree is preferred with two years related experience and/or training, or equivalent combination of education/experience. Clear Channel's KDWB, EEO--Hey, it doesn't get any better than this. Complete requirements, where to apply see Radio Careers

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