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Coming this fall to your market!
Radio stations should be in line for some heavy TV stations promotional spending this fall as two new networks take to the airwaves. Although the CW network, co-owned by CBS and Time Warner, is seen as the successor to both The WB and UPN - - and will carry the best shows from each - - the two current networks are technically being shut down. That frees them from their affiliate contracts. But that also left an opening for News Corporation/Fox to make its own pitch for affiliates for its new MyNetworkTV, which will feature English novelas, following the example of the most popular shows in Spanish TV.
RBR observation:
If you haven't already, it's time to start talking to the local TV affiliates of these new networks. They'll need to promote completely new primetime schedules and, in some cases, new call letters and station branding. Don't forget, there are also new opportunities for radio stations to get involved in co-promotional events with these new TV network outlets. Who has already signed up? Here is RBR's comprehensive list of all affiliates announced thus far for both nets.
Affiliate tally for CW and MyNetworkTV
| Rank |
Market |
HH% |
CW affiliate |
MyNetworkTV affiliate |
| 1 |
New York |
6.692 |
WPIX/Tribune |
WWOR/Fox |
| 2 |
Los Angeles |
5.023 |
KTLA/Tribune |
KCOP/Fox |
| 3 |
Chicago |
3.113 |
WGN/Tribune |
WPWR/Fox |
| 4 |
Philadelphia |
2.654 |
WBSG/CBS |
|
| 5 |
Boston |
2.155 |
WLVI/Tribune |
|
| 6 |
San Francisco |
2.137 |
KBHK/CBS |
KRON/Young |
| 7 |
Dallas-Ft. Worth |
2.120 |
KDAF/Tribune |
KDFI/Fox |
| 8 |
Washington, DC |
2.044 |
WBDC/Tribune |
WDCA/Fox |
| 9 |
Atlanta |
1.903 |
WUPA/CBS |
|
| 10 |
Houston |
1.759 |
KHWB/Tribune |
KTXH/Fox |
| 11 |
Detroit |
1.757 |
WKBD/CBS |
WDWB/Granite |
| 12 |
Tampa-St. Pete |
1.552 |
WTOG/CBS |
WTTA/Sinclair |
| 13 |
Seattle |
1.544 |
KSTW/CBS |
|
| 14 |
Phoenix |
1.507 |
KASW/Belo |
KUTP/Fox |
| 15 |
Minneapolis-St. Paul |
1.500 |
|
WFTC/Fox |
| 16 |
Cleveland |
1.399 |
WBNX/Winston |
WUAB/Raycom |
| 17 |
Miami |
1.382 |
WBZL/Tribune |
|
| 18 |
Denver |
1.284 |
KWGN/Tribune |
|
| 19 |
Sacramento |
1.221 |
KMAX/CBS |
|
| 20 |
Orlando |
1.221 |
WKCF/Emmis |
WRBW/Fox |
| 21 |
St. Louis |
1.109 |
KPLR/Tribune |
WRBU/Roberts |
| 22 |
Pittsburgh |
1.061 |
WNPA/CBS |
WCWB/Sinclair |
| 23 |
Portland, OR |
0.998 |
KWBP/Tribune |
KPDX/Meredith |
| 24 |
Baltimore |
0.988 |
|
WUTB/Fox |
| 25 |
Indianapolis |
0.956 |
WTTV/Tribune |
|
| 26 |
San Diego |
0.931 |
KSWB/Tribune |
XUPN/Bay city |
| 27 |
Charlotte, NC |
0.926 |
WJZY/Capitol |
WWWB/Capitol |
| 28 |
Hartford-New Haven |
0.919 |
WTXX/Tribune |
|
| 29 |
Raleigh-Durham |
0.894 |
|
WRDC/Sinclair |
| 30 |
Nashville |
0.842 |
|
WUXP/Sinclair |
| 31 |
Kansas City |
0.820 |
KCWE/Hearst-Argyle |
KSMO/Meredith |
| 32 |
Columbus, OH |
0.808 |
|
| 33 |
Milwaukee |
0.799 |
|
WCGV/Sinclair |
| 34 |
Cincinnati |
0.799 |
|
WSTR/Sinclair |
| 35 |
Greenville-Spartanburg |
0.740 |
WASV/Media General |
WBSC/Sinclair |
| 36 |
Salt Lake City |
0.736 |
|
| 37 |
San Antonio |
0.690 |
KBEJ/Corridor(Belo) |
|
| 38 |
West Palm Beach |
0.682 |
WTVX/CBS |
|
| 39 |
Grand Rapids, MI |
0.664 |
WWMT*/Freedom |
|
| 40 |
Birmingham, AL |
0.650 |
|
WABM/Sinclair |
| 41 |
Harrisburg, PA |
0.641 |
|
| 42 |
Norfolk, VA |
0.640 |
WGNT/CBS |
WTVZ/Sinclair |
| 43 |
New Orleans |
0.610 |
WNOL/Tribune |
|
| 44 |
Memphis |
0.597 |
|
| 45 |
Oklahoma City |
0.595 |
KAUT/CBS(NY Times) |
|
| 46 |
Albuquerque |
0.593 |
KWBQ/ACME |
KASY/ACME |
| 47 |
Greensboro, NC |
0.592 |
WTWB/Pappas |
WUPN/Sinclair |
| 48 |
Las Vegas |
0.591 |
|
KVWB/Sinclair |
| 49 |
Buffalo |
0.585 |
|
WNYO/Sinclair |
| 50 |
Louisville |
0.584 |
WBKI/Cascade |
WFTE/Independence |
| 51 |
Providence |
0.580 |
WLWC/CBS |
|
| 52 |
Jacksonville, FL |
0.566 |
WJWB/Media General |
|
| 53 |
Austin |
0.535 |
|
KRRT/Sinclair |
| 54 |
Wilkes Barre-Scranton |
0.534 |
WSWB/KB Prime(Pegasus) |
|
| 55 |
Albany, NY |
0.501 |
WEWB/Tribune |
WNYA/Ventura |
| 56 |
Fresno |
0.496 |
KFRE/Pappas |
KAIL/Trans-America |
| 57 |
Little Rock |
0.482 |
|
KWBF/Equity |
| 58 |
Knoxville |
0.468 |
WBXX/ACME |
WVLT*/Gray |
| 59 |
Dayton |
0.466 |
WBDT/ACME |
|
| 60 |
Richmond, VA |
0.463 |
WUPV/Lockwood |
|
| 61 |
Tulsa |
0.463 |
KWBT/Griffin |
|
| 62 |
Mobile-Pensacola |
0.455 |
|
WFGX/Sinclair |
| 63 |
Lexington, KY |
0.434 |
WKYT*/Gray |
WBLU/Sandra Pawley |
| 64 |
Charleston-Huntington |
0.434 |
WHCP/Commonwealth |
WSAZ*/Gray |
| 65 |
Flint, MI |
0.431 |
WBSF/Barrington |
|
| 66 |
Ft. Myers-Naples |
0.419 |
WTVK/ACME |
|
| 67 |
Wichita, KS |
0.405 |
KWCV/Banks |
|
| 68 |
Roanoke, VA |
0.400 |
WBVA/Grant |
|
| 69 |
Green Bay |
0.393 |
WIBW/ACME |
WACY/Ace(Journal) |
| 70 |
Toledo |
0.387 |
WT05 cable/Block |
|
| 71 |
Tucson |
0.383 |
KWBA/Cascade |
KTTU/Belo |
| 72 |
Honolulu |
0.377 |
KFVE/Raycom |
|
| 73 |
Des Moines |
0.375 |
KPWB/Pappas |
|
| 74 |
Portland, ME |
0.369 |
WPXT/Pegasus |
|
| 75 |
Omaha |
0.363 |
KXVO/Pappas |
|
| 76 |
Syracuse, NY |
0.361 |
WSTQ/Raycom(Barrington) |
WNYS/Sinclair |
| 77 |
Springfield, MO |
0.359 |
|
KWBM/Equity |
| 78 |
Spokane, WA |
0.354 |
KSKN/Belo |
|
| 79 |
Rochester, NY |
0.350 |
WRWB cable/Time Warner |
WBGT/WBGT LLC |
| 80 |
Paducah, KY |
0.348 |
|
WDKA/Sinclair |
| 81 |
Shreveport, LA |
0.347 |
KPXJ/Minden |
WSHV/White Knight |
| 82 |
Champaign-Springfield |
0.343 |
WBUI/ACME |
WCFN/Nexstar |
| 83 |
Columbia, SC |
0.339 |
WZRB/Roberts |
WBHQ/WBHQ Columbia |
| 84 |
Huntsville, AL |
0.336 |
WHDF*/Lockwood |
|
| 85 |
Madison, WI |
0.332 |
WBUW/ACME |
WISC*/Morgan Murphy |
| 86 |
Chattanooga |
0.321 |
WFLI/Meredith |
|
| 87 |
South Bend, IN |
0.302 |
WMWB/Weigel |
WMYT/Weigel |
| 88 |
Cedar Rapids, IA |
0.301 |
KWKB/KM Communications |
|
| 89 |
Jackson, MS |
0.298 |
WRBJ/Roberts |
WUFX/Mississippi TV |
| 90 |
Burlington, VT |
0.296 |
|
| 91 |
Tri-Cities, TN-VA |
0.294 |
WB4 cable/Bluestone |
WAPK/Holston Valley |
| 92 |
Harlingen, TX |
0.289 |
|
| 93 |
Colorado Springs |
0.286 |
KXTU/Raycom(Barrington) |
|
| 94 |
Waco, TX |
0.282 |
KWTX-KBTX*/Gray |
|
| 95 |
Davenport, IA |
0.280 |
KGWB/Grant |
WBQD/Four Seasons |
| 96 |
Baton Rouge |
0.277 |
WBRL/Comm.Corp.of Am. |
WBXH/Raycom |
| 97 |
Savannah, GA |
0.269 |
|
| 98 |
Johnstown, PA |
0.267 |
|
| 99 |
El Paso, TX |
0.264 |
KVIA*/News & Press Gazette |
|
| 100 |
Evansville, IN |
0.262 |
WAZE/South Central |
WTSN-WEVV/Comm.Corp.of Am. |
| 101 |
Charleston, SC |
0.257 |
WNCT*/Media General |
WMMP/Sinclair |
| 102 |
Youngstown, OH |
0.251 |
WFMJ*/Vindicator |
|
| 103 |
Lincoln, NE |
0.249 |
KWBL cable/Pappas |
|
| 104 |
Ft. Smith,AR |
0.248 |
|
KFDF/Equity |
| 105 |
Greenville, NC |
0.246 |
|
| 106 |
Ft. Wayne, IN |
0.245 |
WISE*/Granite |
WISE*/Granite |
| 107 |
Florence, SC |
0.241 |
WWMB/Sagamore(Barrington) |
|
| 108 |
Springfield, MA |
0.240 |
|
| 109 |
Tallahassee, FL |
0.237 |
|
WCTV*/Gray |
| 110 |
Lansing, MI |
0.233 |
WLAJ*/Freedom |
WHTV/Spartan |
| 111 |
Tyler-Longview, TX |
0.232 |
KCEB/Dimension |
KLPN-KFXK/Warwick |
| 112 |
Reno, NV |
0.231 |
KREN/Pappas |
KAME/Bcst. Dev.(Cox) |
| 113 |
Traverse City, MI |
0.225 |
|
| 114 |
Sioux Falls, SD |
0.223 |
KWSD/Rapid |
KELO*/Young |
| 115 |
Augusta, GA |
0.223 |
WAGT/Schurz |
WRDW*/Gray |
| 116 |
Montgomery, AL |
0.222 |
|
WRJM/Josie Park |
| 117 |
Peoria, IL |
0.219 |
WHOI*/Barrington |
WAOE/Four Seasons |
| 118 |
Fargo, ND |
0.212 |
|
| 119 |
Boise, ID |
0.209 |
KNIN/Banks |
|
| 120 |
Macon, GA |
0.209 |
|
| 121 |
Eugene, OR |
0.208 |
|
| 122 |
Santa Barbara, CA |
0.204 |
|
| 123 |
La Crosse, WI |
0.203 |
WXOW-WQOW*/Quincy Nws. |
WKBT*/Morgan Murphy |
| 124 |
Lafayette, LA |
0.200 |
KLWB/Dimension |
KLAF-KADN/Comm.Corp.of Am. |
| 125 |
Monterey, CA |
0.198 |
|
| 126 |
Yakima, WA |
0.192 |
|
| 127 |
Columbus, GA |
0.186 |
WLGA/Pappas |
|
| 128 |
Bakersfield, CA |
0.183 |
|
| 129 |
Corpus Christi, TX |
0.175 |
|
KTOV/GH |
| 130 |
Chico-Redding, CA |
0.173 |
KHSL*/Catamount |
KRVU/St. Partners |
| 131 |
Amarillo, TX |
0.173 |
KVII*/Barrington |
KCPN/Mission(Nexstar) |
| 132 |
Columbus, MS |
0.169 |
|
WCBI*/Columbus TV |
| 133 |
Rockford, IL |
0.166 |
WREX*/Quincy Newspapers |
WTVO*/Mission(Nexstar) |
| 134 |
Wausau, WI |
0.166 |
WAOW-WYOW*/Quincy Nws. |
WSAW*/Gray |
| 135 |
Monroe, AR |
0.158 |
|
| 136 |
Topeka, KS |
0.155 |
KSNT*/Montecito |
WIBW*/Gray |
| 137 |
Duluth, MN |
0.153 |
KDLH*/Malara(Granite) |
KBJR*/Granite |
| 138 |
Columbia, MO |
0.152 |
KOMU*/Univ. of Missouri |
|
| 139 |
Wilmington, NC |
0.152 |
|
| 140 |
Beaumont-Pt. Arthur |
0.152 |
KFDM*/Freedom |
|
| 141 |
Medford, OR |
0.148 |
KTVL*/Freedom |
KFBI/St. Partners |
| 142 |
Erie, PA |
0.144 |
|
| 143 |
Sioux City, IA |
0.142 |
KTIV*/Quincy Newspapers |
|
| 144 |
Wichita Falls, TX |
0.141 |
KAUZ*/Hoak |
KJBO/Mission(Nexstar) |
| 145 |
Joplin, MO |
0.138 |
|
| 146 |
Lubbock, TX |
0.138 |
|
| 147 |
Albany, GA |
0.138 |
|
WSWG/Gray |
| 148 |
Salisbury, MD |
0.134 |
WMDT*/Delmarva |
|
| 149 |
Bluefield, WV |
0.132 |
WVVA*/Quincy Newspapers |
|
| 150 |
Terre Haute, IN |
0.132 |
|
| 151 |
Bangor, ME |
0.130 |
|
| 152 |
Rochester, MN |
0.130 |
KTTC*/Quincy Newspapers |
|
| 153 |
Palm Springs, CA |
0.130 |
KESQ*/News-Press & Gaz. |
KPSE/Mirage Media |
| 154 |
Wheeling, WV |
0.129 |
|
| 155 |
Anchorage, AK |
0.128 |
|
| 156 |
Binghamton, NY |
0.126 |
|
| 157 |
Panama City, FL |
0.124 |
WJHG*/Gray |
WJHG*/Gray |
| 158 |
Biloxi-Gulfport, MS |
0.123 |
|
| 159 |
Odessa-Midland, TX |
0.123 |
KWWT/Camino Real |
KOSA*/ICA |
| 160 |
Minot-Bismarck, ND |
0.122 |
|
| 161 |
Sherman, TX |
0.113 |
KTEN*/Lockwood |
WTVY*/Gray |
| 162 |
Gainesville, FL |
0.106 |
|
| 163 |
Idaho Falls, ID |
0.104 |
KPIF/KM |
|
| 164 |
Abilene, TX |
0.102 |
|
| 165 |
Clarksburg, WV |
0.099 |
|
| 166 |
Utica, NY |
0.096 |
|
WPNY/Nexstar |
| 167 |
Hattiesburg, MS |
0.095 |
|
| 168 |
Missoula, MT |
0.095 |
|
| 169 |
Quincy, IL |
0.094 |
WGEM*/Quincy Newspapers |
|
| 170 |
Yuma-El Centro |
0.094 |
KWUB cable/Pappas |
|
| 171 |
Billings, MT |
0.093 |
|
| 172 |
Dothan, AL |
0.089 |
WTVY*/Gray |
WTVY*/Gray |
| 173 |
Elmira, NY |
0.088 |
|
WJKP/Vision |
| 174 |
Jackson, TV |
0.086 |
|
| 175 |
Lake Charles, LA |
0.085 |
|
| 176 |
Alexandria, LA |
0.085 |
KBCA/Dimension |
WNTZ/White Knight |
| 177 |
Rapid City, SD |
0.083 |
KWBH/Rapid |
KKRA/Rapid |
| 178 |
Watertown, NY |
0.083 |
|
| 179 |
Jonesboro, AR |
0.081 |
|
| 180 |
Marquette, MI |
0.081 |
|
WMQF/Equity |
| 181 |
Harrisonburg, VA |
0.078 |
WVIR*/Waterman** |
WHSV*/Gray |
| 182 |
Greenwood, MS |
0.070 |
|
| 183 |
Bowling Green, KY |
0.068 |
WBKO*/Gray |
|
| 184 |
Meridian, MS |
0.065 |
WTOK*/Gray |
|
| 185 |
Lima, OH |
0.064 |
WLIO*/Block |
|
| 186 |
Charlottesville, VA |
0.063 |
WVIR*/Waterman** |
|
| 187 |
Grand Junction, CO |
0.059 |
KKCO*/Gray |
|
| 188 |
Laredo, TX |
0.058 |
|
| 189 |
Great Falls, MT |
0.058 |
|
| 190 |
Parkersburg, WV |
0.058 |
|
WTAP*/Gray |
| 191 |
Lafayette, IN |
0.057 |
|
| 192 |
Twin Falls, ID |
0.055 |
|
| 193 |
Butte-Bozeman, MT |
0.054 |
|
| 194 |
Eureka, CA |
0.053 |
KVIQ*/St. Partners |
KUVU/St. Partners |
| 195 |
Cheyenne, WY |
0.049 |
|
| 196 |
Bend, OR |
0.049 |
KTVZ*/News-Press & Gaz. |
|
| 197 |
San Angelo, TX |
0.048 |
|
| 198 |
Casper, WY |
0.047 |
KWYF/Wyomedia |
|
| 199 |
Ottumwa, IA |
0.047 |
|
| 200 |
Mankato, MN |
0.046 |
|
| 201 |
St. Joseph, MO |
0.042 |
WBJO cable/News-Press & G |
|
| 202 |
Zanesville, OH |
0.030 |
|
| 203 |
Fairbanks, AK |
0.029 |
|
| 204 |
Presque Isle, ME |
0.028 |
|
| 205 |
Victoria, TX |
0.027 |
|
| 206 |
Helena, MT |
0.023 |
KMTF/Rocky Mtn. |
|
| 207 |
Juneau, AK |
0.022 |
|
| 208 |
Alpena, MI |
0.016 |
|
| 209 |
North Platte, NE |
0.014 |
KWPL cable/Pappas |
|
| 210 |
Glendive, MT |
0.005 |
|
| N/A |
San Juan, PR |
|
WSJP/Storefront TV |
|
| N/A |
US Virgin Islands |
|
WCVI/Virgin Blue |
|
| *DTV multicast |
|
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**Waterman's WVIR-DT is the CW affiliate for both the Harrisonburg and Charlottesville, VA markets
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