Are you reading this from a forwarded email?
New readers can receive our RBR Morning Epaper FREE for the next 60 Business days! SIGN UP HERE
Welcome to RBR's Daily Epaper
Jim Carnegie, Editor & Publisher

Click on the banner to learn more...


comScore Arbitron Online Radio Ratings debuts

Arbitron and comScore Media Metrix released the first US audience ratings from their new online radio ratings service - - with an estimate of 4.1 million people a week, age 12+, listening to three major online radio networks.

The service rated the three charter subscribers - - America Online's AOL Radio Network; Yahoo!'s Launchcast and Microsoft's MSN Radio and WindowsMedia.com - - during an average broadcast week in the month of October. Subsequent reports will be released approximately 30 days after the end of each calendar month.

The new ratings report also estimates that 334,800 people age 12+ listened during an Average Quarter Hour to the online radio services of the three charter subscribers, Monday-Friday, 6AM-7PM during an average broadcast week in October.

Persons 12+ Average Weekly Audience October 2004

Monday-Friday 6AM-7PM

Monday-Sunday 6AM-Midnight

Cume Persons

Average Quarter Hour Persons

Cume Persons

Average Quarter Hour Persons

Yahoo!®’s LAUNCHcast

1,073,600

194,100

1,928,900

128,900

America Online’s AOL® Radio Network

876,600

107,900

1,783,900

81,700

Microsoft’s MSN Radio and WindowsMedia.com

300,900

32,700

424,700

20,400

TOTAL: All Three Networks

2,202,800

334,800

4,067,400

231,000

* Note: Cume is defined as the number of different people who listen during a given daypart.  Cume audience estimates for individual networks should not be added because people who listen to more than one network will be counted twice.  The reported audience for the total of the three networks is an unduplicated estimate of the number of different people who listened to one or more of the networks for minimum of five minutes during the week.



Radio Business Report
First... Fast... Factual and Independently Owned

Sign up here!
New readers can receive our RBR Morning Epaper
FREE for the next 60 Business days!

Have a news story you'd like to share? radionews@rbr.com

Advertise with RBR | Contact RBR
© 2004 Radio Business Report. All rights reserved.

©2004 Radio Business Report/Television Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191