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comScore Arbitron Online Radio Ratings debuts
Arbitron and comScore Media Metrix released the first US audience ratings from their new online radio ratings service - - with an estimate of 4.1 million people a week, age 12+, listening to three major online radio networks.
The service rated the three charter subscribers - - America Online's AOL Radio Network; Yahoo!'s Launchcast and Microsoft's MSN Radio and WindowsMedia.com - - during an average broadcast week in the month of October. Subsequent reports will be released approximately 30 days after the end of each calendar month.
The new ratings report also estimates that 334,800 people age 12+ listened during an Average Quarter Hour to the online radio services of the three charter subscribers, Monday-Friday, 6AM-7PM during an average broadcast week in October.
Persons 12+ Average Weekly Audience October 2004
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Monday-Friday 6AM-7PM
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Monday-Sunday 6AM-Midnight
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Cume Persons
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Average Quarter Hour Persons
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Cume Persons
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Average Quarter Hour Persons
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Yahoo!®’s LAUNCHcast
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1,073,600
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194,100
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1,928,900
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128,900
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America Online’s AOL® Radio Network
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876,600
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107,900
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1,783,900
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81,700
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Microsoft’s MSN Radio and WindowsMedia.com
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300,900
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32,700
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424,700
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20,400
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TOTAL: All Three Networks
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2,202,800
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334,800
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4,067,400
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231,000
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* Note: Cume is defined as the number of different people who listen during a given daypart. Cume audience estimates for individual networks should not be added because people who listen to more than one network will be counted twice. The reported audience for the total of the three networks is an unduplicated estimate of the number of different people who listened to one or more of the networks for minimum of five minutes during the week.
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