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Interspot launches mobile advertising opportunity

Interspot, a customized mobile applications developer, focused on creating emerging media solutions for the mobile/iTV market, announced the release of a new product named InterSMS-a mobile communications technology that allows users to create their own SMS Mobile Marketing Campaign or communicate via Text Messaging instantly. Within minutes users are able to send text messages to anyone with a wireless phone or device or from a PC.

"With the introduction of InterSMS we are thrilled to be empowering companies of all sizes to harness the power of mobile marketing and communications and capture some of the billions of dollars of revenue that the market will produce in the coming years. Short codes and Premium SMS 2 way messages will soon be part of every marketing director's vocabulary," said T. Barclay Layman, Founder and CEO.

InterSMS for Outlook combines the simplicity of SMS messaging with the world's most popular e-mail client. As a plug-in component, InterSMS makes the sending of an SMS as easy as sending an e-mail. Messages can include customized advertiser sponsorship that is designed to be opt-in and spam-free.

The InterSMS Campaign Manager called Spot SMS, allows advertisers to change sponsorship messages, geo-target, frequency cap, change flight dates, and view impressions by delivery, region, date, time and by date on-the-fly. Messages can be personalized and sent to individuals or groups with delivery to an email inbox or mobile device.

Interspot will be launching a free SMS product called Free TXT in early 2005. Most services offer SMS messaging at approximately $0.10 per message. With Free TXT, users will be able to view and send unlimited SMS messages as the service will be subsidized by advertiser messages. Phone users can input their information to opt-out of receiving TXT messages from a FreeTXT advertiser. All outgoing messages are scanned against this number list.

Customized advertising opportunities will be available on FreeTXT. Pricing will be based on a CPM basis. Advertisers will be able to utilize the same functionality from a targeting and tracking capacity as InterSMS. In addition, enhanced SPAM filtering will be incorporated. Advertisers will also have the ability to conducting trending reports with the Campaign Manager.

Additional advertising modules under development by Interspot Modules include mobile coupons, banner ads, voting, barcodes, content management, quizzes and chat.


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