60s vs 30s
"As a programmer, if I can promise at least 52 minutes of content an hour, and I sell that as a marketing proposition to the listener, I do not think unit count becomes a problem. You have to sell the benefit, though...and there are plenty of programmers who have dropped the ball when it comes to salesmanship. Give me 16 :30s and hold the minute count to 8 an hour, and I will make sure everyone knows how good that is for them. Turn the negative into a positive.
I'm reminded of Toronto's CFNY in the early 80s...in Canada, the CRTC (their FCC) dictated how you would rotate music, making it impossible for them to spin the hits as often as they'd have liked. Instead of grumbling about the problem, they sold the benefit of low repetition...they were first to market "no-repeat days", a great example of making lemonade out of lemons, and a concept which caught fire in America when Fred Jacobs and Gary Guthrie rolled out their Classic Rock/Classic Hits stations in the mid 80s."
Cary Pall
Columbus, Ohio
Are you reading this from a forwarded email?
