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ABCRN #1 and #2 in RADAR 87 ratings
Arbitron released the September '05 RADAR radio network audience reports (RADAR 87) covering 9/23/04-9/21/05 yesterday with the highest sample ever (95,042) and the most networks ever reported (52). ABC Radio Networks took first and second place for P12+ rankers with Daytime Direction and Prime Access, respectively. Jones MediaAmerica's TWC was third. For 25-54, ABC's Daytime Direction was #1, Dial-Global's Complete FM was #2 and Jones MediaAmerica's TWC was third. Dial-Global's Complete FM Network ranked #1 A18-49; ABC Daytime Direction second and Premiere Radio Networks' Emerald Plus was third in that demo.
Network radio as a whole remained flat in terms of gross impressions. Only three nets had double-digit changes among Persons 12+ between RADAR 87 and RADAR 86. Plus, about half of the networks experienced audience changes less than 3%.
American Urban Radio Networks added a new network - STRZ Entertainment, which debuted at rank 17. Westwood One also added a new network - FM Morning, which ranked at 48 in its first RADAR report. Premiere announced some network changes that will be reported in the next RADAR, due to be released in late March (12/19/05 RBR #246).
Some highlights: Jones MediaAmerica TWC network had a 5% decrease in audience. Premiere networks basically flat with 11 of the 14 networks having an audience change of only 1% or less. The changes within the Westwood One nets were not as dramatic as in the prior two RADAR surveys.
"This RADAR once again proves that network radio delivers consistent audiences to advertisers," said Dr. Tom Evans, SVP/Research, ABC Radio Networks. Dr. Tom also noted that ABC had provided RADAR 86 Special Tabs three months ago for planning and buying purposes to reflect the anticipated affiliation changes to two of the nets. "If you compare the RADAR 86 Special Tabs to the RADAR 87 Standard Reports for ABC Daytime Direction and ABC Prime Access, there is only one percent difference in the audiences. RADAR was designed, when used properly, to take into consideration expected affiliation changes. The system works."
RADAR 87, December 2005 Network Rankings
Audiences to All Commercials: All Broadcasts Mon-Sun 6AM-12Mid
Persons 12+/Total U.S.
|
RADAR-Rated Network
|
|
Rank
|
Average Audience (000)
|
Average Rating
|
|
ABC Daytime Direction Network
|
xb
|
1
|
7,440
|
3.0
|
|
ABC Prime Access Radio Network
|
xb
|
2
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5,835
|
2.4
|
|
Jones MediaAmerica TWC Radio Network
|
xb
|
3
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5,292
|
2.2
|
|
Premiere Morning Drive Network
|
xb
|
4
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5,242
|
2.1
|
|
Westwood CBS News Primetime Network
|
xb
|
5
|
5,208
|
2.1
|
|
ABC Morning News Radio Network
|
xb
|
6
|
5,128
|
2.1
|
|
Dial-Global Complete FM Network
|
xb
|
7
|
4,925
|
2.0
|
|
ABC News/Talk Radio Network
|
xb
|
8
|
4,105
|
1.7
|
|
Premiere Mediabase Network
|
xb
|
9
|
4,104
|
1.7
|
|
Premiere Emerald Plus Network
|
|
10
|
3,843
|
1.6
|
|
Westwood CBS Mix Weekend Radio Network
|
xb
|
11
|
3,736
|
1.5
|
|
ABC Young Adult Radio Network
|
xb
|
12
|
3,697
|
1.5
|
|
Premiere Sapphire Plus Network
|
|
13
|
3,332
|
1.4
|
|
American Urban Pinnacle Network
|
xb
|
14
|
3,244
|
1.3
|
|
Dial-Global Contemporary Network
|
xb
|
15
|
3,226
|
1.3
|
|
Premiere Sapphire Network
|
|
16
|
3,124
|
1.3
|
|
American Urban STRZ Ent Network
|
xb
|
17
|
3,088
|
1.3
|
|
ABC Prime Reach Radio Network
|
|
18
|
3,078
|
1.3
|
|
Premiere Diamond Plus Network
|
|
19
|
3,022
|
1.2
|
|
Westwood Traffic II Sponsorship
|
xb
|
20
|
2,916
|
1.2
|
|
Premiere Male Focus Network
|
xb
|
21
|
2,809
|
1.1
|
|
ABC Information Radio Network
|
|
22
|
2,793
|
1.1
|
|
Dial-Global News & Information Network
|
xb
|
23
|
2,714
|
1.1
|
|
CMN Prestige
|
xb
|
24
|
2,585
|
1.1
|
|
Premiere Emerald Network
|
|
25
|
2,542
|
1.0
|
|
Premiere Pearl Plus Network
|
|
26
|
2,532
|
1.0
|
|
Premiere Diamond Network
|
|
27
|
2,488
|
1.0
|
|
Premiere Female Focus Network
|
xb
|
28
|
2,427
|
1.0
|
|
Premiere Pearl Network
|
|
29
|
2,392
|
1.0
|
|
Westwood Traffic I Sponsorship
|
xb
|
30
|
2,291
|
0.9
|
|
Westwood CBS News Max Radio Network
|
|
31
|
2,235
|
0.9
|
|
Westwood Power FM Radio Network
|
xb
|
32
|
2,217
|
0.9
|
|
ABC Hot FM Radio Network
|
xb
|
33
|
2,065
|
0.8
|
|
Westwood NBC Lite FM Radio Network
|
xb
|
34
|
1,977
|
0.8
|
|
ABC Hispanic Advantage Radio Network
|
|
35
|
1,919
|
0.8
|
|
ABC Urban Advantage Network
|
|
36
|
1,866
|
0.8
|
|
American Urban Renaissance Network
|
|
37
|
1,774
|
0.7
|
|
ABC Advantage Radio Network
|
|
38
|
1,767
|
0.7
|
|
ABC FM Connection Radio Network
|
|
39
|
1,718
|
0.7
|
|
American Urban STRZ Weekend Entertainment Network
|
xb
|
40
|
1,708
|
0.7
|
|
Westwood FM Morning Network
|
xb
|
41
|
1,603
|
0.7
|
|
Premiere Urban One Network
|
|
42
|
1,527
|
0.6
|
|
Westwood CNN News Reach Radio Network
|
|
43
|
1,456
|
0.6
|
|
Premiere FOX News Network
|
xb
|
44
|
1,126
|
0.5
|
|
Westwood FM Weekend Source Network
|
xb
|
45
|
1,016
|
0.4
|
|
Westwood NBC Lite FM Max Radio Network
|
|
46
|
936
|
0.4
|
|
ABC Music Radio Network
|
|
47
|
838
|
0.3
|
|
Westwood NeXt FM Radio Network
|
|
48
|
695
|
0.3
|
|
Westwood Power FM Max Radio Network
|
|
49
|
676
|
0.3
|
|
Westwood CBS FM Radio Network
|
|
50
|
661
|
0.3
|
|
Westwood Digital 24/7 Music Network
|
|
51
|
599
|
0.2
|
|
ABC Information Weekend Radio Network
|
xb
|
52
|
525
|
0.2
|
NOTES: See program listings for programs included in and excluded from dayparts;
xb indicates no broadcasts in one or more component dayparts.
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