CC Radio launches on-demand lifestyle programming
Clear Channel Radio's online division announced the latest addition to its on-demand content: lifestyle programs aggregating related content elements, available on demand. First up are programs serving fans of auto racing and the gay/lesbian community. "Race Day," launching in early January to coincide with the start of the NASCAR racing season, is expected to be available across the country on more than 500 radio station websites. A preview of the program's content starts tomorrow with the debut of Rascal Flatt's exclusive stripped performance on over 215 of the company's radio station Web sites. "Pride on Demand" launched 11/28 in its first 12 markets, including Miami, New York, Chicago and Honolulu.
Both programs offer new opportunities for national advertisers and local sponsors to reach CC Radio's 9 million unique monthly visitors. This includes content sponsorships, 5, 10 and 15-second pre-rolls, in-stream audio ads, IAB display ads, and local search placed above national Google results. National advertisers already include American Express, AOL, New Line Cinema, Olay, Washington Mutual and dozens more. Local sponsors currently include Arby's, Cable One, Fontana Nissan, McDonalds, PC Richard & Sons, and more.
Launched in cooperation with the producers of the Race Day on Fox terrestrial radio program and racedayonfox.com website, Race Day will feature news and rumors, stats and schedules, exclusive photos, and behind-the-scenes information from the world of NASCAR. Fans will be able to access insider interviews, podcasts and a 24/7 audio stream of Race Day Radio, featuring spoken-word racing content and a mix of Classic and Active rock music.
Cross-media advertising packages of streaming ads and banner/display ads are already proving popular with national brands at the national sponsorship and local level.
Programmed by members of the gay and lesbian community, Pride On Demand features a tremendous amount of content beyond music, including entertainment news, photo galleries, music videos, exclusive artist performances, and the "Ryan and Caroline" weekly radio show. Celebrity gossip from Perez Hilton, fashion tips from celebrity stylist Phillip Bloch, and "Guests of the Hour" such as Janice Dickinson, Margaret Cho, Joan Collins and Carson Kressley are also featured.
Pride is available on demand and via streaming in 12 markets. The audio channel is currently available on HD digital radio multicasts in Chicago, Hartford, Miami and West Palm Beach. Additionally, the Ryan & Caroline weekly 2 hour program will be available via terrestrial radio in over five markets starting January 2007.
