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Webcast Metrics releases Internet radio rankings

Ando Media released the Webcast Metrics Top 20 Ranker for the month of December 2004. Audience figures listed on the Ranker are gathered directly from webcasters' media servers, making Webcast Metrics the only third-party audience measurement platform that accurately measures Internet radio listenership - eliminating the need for sample-based estimates that are common in terrestrial radio. The Webcast Metrics list of subscribing stations continued to grow in December. Among the new additions was progressive talk network Air America Radio, which placed fourth with an average quarter hour (AQH) of 2,599. (Monday to Sunday 6am - 12 mid daypart). Digitally Imported retained the first position with an AQH of 18,027.

Webcast Metrics measures Internet radio audience using industry-standard metrics such as AQH, cume, average time spent listening (ATL) and total listener hours (TLH). Webcast Metrics subscribers have detailed access to their stations' audience data with monthly, weekly, daily and hourly reports.

STATION

CUME

AQH

1

Digitally Imported – di.fm

#

18,027

2

AccuRadio.com

666,275

8,707

3

RadioIO.com

255,965

5,050

4

AirAmericaRadio.com

196,459

2,599

5

EnergyRadio.fm

190,381

1,801

6

BoomerRadio.com

47,760

1,789

7

Beethoven.com

89,488

1,537

8

3WK.com

72,192

1,320

9

WolfFM.com

63,291

1,279

10

90sFM.net

93,967

1,101

11

KNAC.com

75,373

803

12

ClubFMRadio.com

71,979

656

13

GotRadio.com

53,978

551

14

80sFM.com

51,687

504

15

HowlinOldies.com

14,423

470

16

Country Gold 56K

31,117

467

17

80s.fm

32,722

464

18

Club977 80s Channel

46,438

402

19

MVYRadio.com

17,253

345

20

Super70s.us

10,992

330

† Affiliates that represent multiple channels of programming and CUME for those channels is the number of unique listeners unduplicated across all the channels reported.

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