Where did online shoppers head for the Holidays?
Avoiding long lines and crowds at brick and mortar stores, busy shoppers surfed the 'Net for holiday gift purchases. 55.6% purchased at least one gift online this holiday season, while 14.8% opted to do more than half of their holiday shopping online, according to BIGresearch's January Executive Briefing, a recap of this month's Consumer Intentions & Actions Survey (CIA) which surveyed more than 6,500 respondents.
Younger shoppers were more likely to purchase online this season. 57.9% of 18-34 year old and 58.4% of those 35-54 bought at least one gift online, compared to fewer than half (49.3%) of 55+ shoppers.
Overall, shoppers made most of their purchases from Amazon (18.3% indicated so), followed by eBay (13.0%), WalMart.com (4.7%), Overstock.com (3.1%), and JCPenney.com (1.4%). Top sites varied by age, with those 18-24 shopping eBay and WalMart.com over Amazon:
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What website did you make most of your purchases from? (Write-in)
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18-24
1. eBay 16.8%
2. WalMart.com 12.5%
3. Amazon 10.6%
4. Buy.com 4.4%
5. CircuitCity.com 3.6%
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25-34
1. Amazon 24.2%
2. eBay 16.5%
3. WalMart.com 3.3%
4. Quixtar.com 2.1%
5. Overstock.com 1.7%
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35-44
1. Amazon 23.3%
2. eBay 13.6%
3. WalMart.com 5.0%
4. Overstock.com 4.5%
5. BestBuy.com 2.2%
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45-54
1. Amazon 14.9%
2. eBay 14.3%
3. Overstock.com 4.5%
4. WalMart.com 3.8%
5. JCPenney.com 2.0%
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55-64
1. Amazon 16.8%
2. eBay 7.8%
3. WalMart.com 2.4%
4. Overstock.com 2.2%
5. (tie) QVC.com &
Barnes&Noble.com 1.9%
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65+
1. Amazon 16.3%
2. eBay 7.8%
3. Overstock.com 3.0%
4. WalMart.com 2.5%
5. QVC.com 2.3%
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