Good Morning - Gain a personal edge on today's business day. Are you reading this from a forwarded email?
New readers can receive our RBR Morning Epaper for the next 30 Business days!
SIGN UP HERE
Welcome to RBR's Daily Epaper
Jim Carnegie, Editor & Publisher

Click on the banner to learn more...


Radio traffic salaries increase 13.8

Releasing the first of three phases of its Annual Traffic Survey, TDGA - The Traffic Directors Guild of America noted significant gains for both Radio Traffic and Continuity personnel, and hints TV Traffic is also up but at a slightly slower pace. The numbers are included in the Associations compilations from 2,518 respondents to their study.

The 19-page Radio Report was released to Members and actual participants in the Study this week, with the TDGA Television Report due for release on 2/1 and Individual State Breakout Reports set for March 1st. TDGA has undertaken a 10-State pilot program this year in cooperation with State Associations to start giving Management and staff the numbers they've long been requesting.

The chart below consolidates salaries, although the actual report breaks out salaries by market sizes, job descriptions such as Business Managers, Office Managers, Traffic Department Heads, Staffers, Continuity Directors, Networks, Commercial & Public and multiple other categories.

Average Traffic Department Salary by Category, Combining All Market Sizes 

category

2003-2004

2004-2005

2005-2006

’06 Growth

Radio Traffic Categories

 

 

 

 

Avg. -All Stations Combined

$36,582.97

$36,201.52

$41,212.50

+13.84%

Avg. -Commercial. Stations

$37,306.17

$36,773.52

$41,379.18

+12.52%

Avg. -Public Stations

$31,961.33

$31,566.53

$34,354.84

+  8.83%

Avg. -Group. Traffic Heads

Not Avail.

$47,840.91

$57,916.23

+21.06%

Avg. -Continuity Directors*

Not Available

$31,011.90

$34,397.32

+10.91%

Avg. -Office Managers**

Not Avail.

$31,360.26

$33,315.22

+  6.23%

Avg. -Business Manager

Not Avail.

$58,020.83

$60,972.22

+  5.09%

Avg. -Radio Network Traffic

Not Avail.

Not Avail.

$56,257.09

1st Year

 

 

 

 

 

TV Traffic Categories

 

 

 

 

Avg. -All Traffic Categories

$38,922.85

$46,188.60

$46,268.13

+   1.72%

Avg. -Comm. TV Traffic

$38,922.85

$42, 531.65

$44,356.11

+   4.29%

Avg. -Public TV

 

Not Avail.

Not Avail.

$36,943.49

1st Year

Avg. -TV Network Traffic

$69,583.33

$72,916.67

$73,928.57

+    1.39%

Avg. -TV Continuity Director*

Not Avail.

Not Avail.

$38,923.39

1st Year


 

Notes:

Not Avail.--indicates the category was not measured in year noted.

*Radio-Continuity reflects respondents identifying Continuity Only, No Log Preparation duties.

**Radio-Office Mgr. reflects Office Managers with and without Traffic preparation duties, and we note that small market one-person offices by the Respondents frequently listed the title Office Manager. In analysis we caution the reader not to infer multi-person staffs to this Title, rather multi-faceted responsibilities beyond the normal scope of Traffic.




Radio Business Report
First... Fast... Factual and Independently Owned

Sign up here!
New readers can receive our RBR Morning Epaper
FREE for the next 30 Business days!

Have a news story you'd like to share? [email protected]

Advertise with RBR | Contact RBR

©2006 Radio Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191