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Radio traffic salaries increase 13.8
Releasing the first of three phases of its Annual Traffic Survey, TDGA - The Traffic Directors Guild of America noted significant gains for both Radio Traffic and Continuity personnel, and hints TV Traffic is also up but at a slightly slower pace. The numbers are included in the Associations compilations from 2,518 respondents to their study.
The 19-page Radio Report was released to Members and actual participants in the Study this week, with the TDGA Television Report due for release on 2/1 and Individual State Breakout Reports set for March 1st. TDGA has undertaken a 10-State pilot program this year in cooperation with State Associations to start giving Management and staff the numbers they've long been requesting.
The chart below consolidates salaries, although the actual report breaks out salaries by market sizes, job descriptions such as Business Managers, Office Managers, Traffic Department Heads, Staffers, Continuity Directors, Networks, Commercial & Public and multiple other categories.
Average Traffic Department Salary by Category, Combining All Market Sizes
category
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2003-2004
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2004-2005
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2005-2006
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06 Growth
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Radio Traffic Categories
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Avg. -All Stations Combined
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$36,582.97
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$36,201.52
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$41,212.50
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+13.84%
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Avg. -Commercial. Stations
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$37,306.17
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$36,773.52
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$41,379.18
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+12.52%
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Avg. -Public Stations
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$31,961.33
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$31,566.53
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$34,354.84
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+ 8.83%
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Avg. -Group. Traffic Heads
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Not Avail.
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$47,840.91
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$57,916.23
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+21.06%
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Avg. -Continuity Directors*
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Not Available
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$31,011.90
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$34,397.32
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+10.91%
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Avg. -Office Managers**
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Not Avail.
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$31,360.26
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$33,315.22
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+ 6.23%
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Avg. -Business Manager
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Not Avail.
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$58,020.83
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$60,972.22
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+ 5.09%
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Avg. -Radio Network Traffic
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Not Avail.
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Not Avail.
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$56,257.09
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1st Year
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TV Traffic Categories
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Avg. -All Traffic Categories
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$38,922.85
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$46,188.60
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$46,268.13
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+ 1.72%
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Avg. -Comm. TV Traffic
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$38,922.85
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$42, 531.65
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$44,356.11
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+ 4.29%
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Avg. -Public TV
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Not Avail.
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Not Avail.
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$36,943.49
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1st Year
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Avg. -TV Network Traffic
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$69,583.33
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$72,916.67
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$73,928.57
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+ 1.39%
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Avg. -TV Continuity Director*
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Not Avail.
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Not Avail.
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$38,923.39
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1st Year
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