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Click on the banner to learn more... Who spent how much on what last December?
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Advertiser #5: Cingular Wireless
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Category | Amount (000) | Pct. |
Total spent | $40,775.2 | 100.0 |
1 Newspapers | $15,803.5 | 38.8 |
2 Network television | $8,988.0 | 22.0 |
3 Spot television | $7,418.9 | 18.2 |
4 National spot radio | $5,088.2 | 12.5 |
5 Cable TV networks | $2,860.3 | 7.0 |
6 Outdoor | $349.4 | 0.9 |
7 National newspapers | $147.4 | 0.4 |
8 Magazines | $118.4 | 0.3 |
9 Syndicated television | $1.1 | 0.0 |
Not used: Sunday magazines, Network radio Source: CMR/TNS Media Intelligence |
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Advertiser #6: America Online Internet Svcs.
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Category | Amount (000) | Pct. |
Total spent | $36,120.4 | 100.0 |
1 Cable TV networks | $17,345.6 | 48.0 |
2 Network television | $13,159.8 | 36.4 |
3 Syndicated television | $3,105.6 | 8.6 |
4 Magazines | $1,627.0 | 4.5 |
5 Spot television | $658.3 | 1.8 |
6 National spot radio | $194.4 | 0.5 |
7 Newspapers | $29.7 | 0.1 |
Not used: Sunday magazines, National newspapers, Outdoor, Network radio. Source: CMR/TNS Media Intelligence |
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Advertiser #7: Sprint PCS Digital
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Category | Amount (000) | Pct. |
Total spent | $35,024.2 | 100.0 |
1 Network television | $24,408.4 | 69.7 |
2 Spot television | $7,025.4 | 20.1 |
3 Cable TV networks | $1,634.8 | 4.7 |
4 National spot radio | $1,367.8 | 3.9 |
5 National newspapers | $299.2 | 0.9 |
6 Outdoor | $178.9 | 0.5 |
7 Magazines | $90.5 | 0.3 |
8 Syndicated television | $19.2 | 0.1 |
Not used: Sunday magazines, Newspapers, Network radio Source: CMR/TNS Media Intelligence |
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Advertiser #8: Macy's Department
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Category | Amount (000) | Pct. |
Total spent | $34,105.8 | 100.0 |
1 Newspapers | $30,275.8 | 88.8 |
2 Spot television | $3,259.2 | 9.6 |
3 National newspapers | $570.8 | 1.7 |
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