ARBITRENDS Trend Report
SPRINGFIELD, MA Metro			DAYPART:  Mon-Sun 6a-Mid
DEMOGRAPHIC:  Persons 12+			MARKET POPULATION:     520,100
LIST BY RANK ON AQH SHARE
	Spring 2004		Summer 2004
	Est	Rnk	Est	Rnk
WMAS-FM	8.2	1	8.9	1
WAQY-FM	6.3	6	7.7	2
WHYN-FM	6.8	4	6.8	3
WPKX-FM	7.1	2t	6.1	4t
WHYN-AM	6.7	5	6.1	4t
WZMX-FM	7.1	2t	6.0	6
WLZX-FM	3.4	7t	5.9	7
WSPR-AM	3.0	9t	3.9	8t
WKSS-FM	3.4	7t	3.9	8t
WCCC-FM	3.0	9t	3.4	10
WDRC-FM	2.9	12t	3.0	11
WPHH-FM	3.0	9t	2.9	12
WAAF-FM	1.2	20t	2.5	13
WRNX-FM	1.9	16	2.3	14
WMAS-AM	2.9	12t	2.0	15
WTIC-FM	2.0	15	1.7	16
WRCH-FM	2.6	14	1.6	17
WHMP-AM @	1.1	23	1.3	18
WEIB-FM	1.6	17	1.2	19
WRSI-FM	1.2	20t	1.0	20t
WNNZ-AM	1.4	19	1.0	20t
WACM-AM	1.2	20t	0.8	22t
WHCN-FM	1.5	18	0.8	22t
WTIC-AM	0.5	25t	0.7	24t
WWYZ-FM	0.5	25t	0.7	24t
WARE-AM	0.8	24	0.4	26t
WACE-AM	**		0.4	26t
WHNP-AM #@	0.3	27	0.1	28
Market Total	100		100
# Audience estimates adjusted for actual broadcast schedule: WHNP-AM Mon-Sun 6a-Mid in Spring 2004.   WHNP-AM Mon-Sun 6a-Mid in Summer 2004.    ** Station(s) not reported this survey: WACE-AM in Spring 2004.    @ Simulcasting Partners.  See Station Information and Special Notices sections of the applicable Radio Market Report: WHMP-AM with WHNP-AM in Spring 2004. WHMP-AM with WHNP-AM in Summer 2004.   The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
© 2002 Arbitron Inc.