ARBITRENDS Trend Report
ST. LOUIS Metro			DAYPART:  Mon-Sun 6a-Mid
DEMOGRAPHIC:  Persons 12+			MARKET POPULATION:    2,210,800
LIST BY RANK ON AQH SHARE
	Spring 2004		Summer 2004
	Est	Rnk	Est	Rnk
KMOX-AM	10.2	1	11.5	1
KEZK-FM	6.7	2	6.2	2
KSHE-FM	5.5	4	5.7	3
WIL-FM	5.6	3	5.6	4
KMJM-FM	5.1	5t	5.5	5
KLOU-FM	3.9	9	5.0	6
KPNT-FM	4.7	7	4.2	7t
KSD-FM	3.5	12t	4.2	7t
KSLZ-FM	5.1	5t	4.2	7t
KATZ-FM	3.8	10	3.9	10
KIHT-FM	4.3	8	3.7	11
WVRV-FM	3.7	11	3.4	12
KTRS-AM	3.2	14	3.3	13
KYKY-FM	2.6	16	3.1	14
WFUN-FM	3.1	15	2.8	15
KFTK-FM	2.0	18t	2.5	16t
WSSM-FM	3.5	12t	2.5	16t
KATZ-AM	2.0	18t	2.4	18
WRDA-FM	2.4	17	1.9	19
KFUO-FM	1.8	20	1.5	20
KFNS-AM @	0.9	21t	1.2	21
KFAV-FM	0.4	26	0.7	22t
WESL-AM	0.7	23	0.7	22t
WRTH-AM	0.9	21t	0.7	22t
WGNU-AM	0.6	24t	0.6	25
KNSX-FM	0.6	24t	0.4	26
KFNS-FM @	**		0.1	27
Market Total	100		100
** Station(s) not reported this survey: KFNS-FM in Spring 2004.    @ Simulcasting Partners.  See Station Information and Special Notices sections of the applicable Radio Market Report: KFNS-AM with KFNS-FM in Summer 2004.   The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
© 2002 Arbitron Inc.