WW1 announces new RADAR lineup
Speaking of reconfigurations, Westwood One announced the evolution of its RADAR rated programming into 14 new consumer-targeted networks, which will debut in RADAR 91. Not reflected in today's RADAR 90 numbers, the new networks will appear in the RADAR 90 Special Tab to be released in two weeks. The enhanced lineup, will offer advertisers better clarity, more options and will allow for better consumer targeting by day-of-the-week, daypart and demographic.
"While America has been listening to us, we've been listening to our advertisers and affiliates" adds Paul Gregrey, EVP/Westwood One Sales. "This exciting new lineup features more RADAR rated news programming than any other network, three individual networks specifically targeting women and several ROS networks. More choice, more targeting and better clarity."
Westwood One's new 14-network RADAR line-up will feature: three Adult-targeted news intensive networks, three broad reach networks, three young-adult-targeted networks, three Female targeted networks and two 10-second Traffic-Sponsorship Networks.
WW1 RADAR network lineup for 2007
CBS News Network
Exclusively built on affiliates that air the CBS and CNN news feeds, the CBS News Network is where more than 1,000 radio stations nationwide turn for the best in news coverage. The CBS News Network is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top market environment.
CBS News Weekend
Exclusively built on affiliates that air the CBS and CNN news feeds, CBS News Weekend captures adult consumers seeking out news on their own time. CBS News Weekend is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top market environment.
CBS News Day
A high quality, news-intensive environment that reaches business professionals on the go when they need their news most. CBS News Day airs within CBS and CNN newscasts and their associated news environment. It is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top market environment.
WON I
WON I is a broad reach weekday network providing total U.S. coverage across a wide variety of formats in all top 50 markets. WON Networks are day specific, allowing advertisers greater targeting flexibility. The network is heard on more than 1,200 radio stations nationwide.
WON II
WON II is a broad reach weekend network providing total U.S. coverage across a wide variety of formats in all top 50 markets. WON Networks are day specific, allowing advertisers greater targeting flexibility. The network is heard on more than 1,200 radio stations nationwide.
WON III
WON III is a broad reach full-week network providing total U.S. coverage across a wide variety of formats in all top 50 markets. WON Networks are day specific, allowing advertisers greater targeting flexibility. The network is heard on nearly 1,000 radio stations nationwide.
FM Weekday
Targeting the next generation of adult listeners, FM Weekday is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the work week.
FM Weekend
Targeting the next generation of adult listeners, FM Weekend is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the weekend.
FM Day
Targeting the next generation of adult listeners, FM Day is an FM music-based network offering copy-split capabilities and day and daypart scheduling within radio's prime listening hours.
WFM Weekday
Of the millions of Adults 25-54 listening to WFM, more than 60% are women. Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, WFM Weekend offers copy-split capabilities and day and daypart scheduling.
WFM Weekend
With 70% of W25-54 listeners in the top 25 markets, WFM Weekend reaches key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, as well as offers copy-split capabilities and day and daypart scheduling throughout the weekend.
WFM Day
With more than 70% of W25-54 listeners in the top 25 markets, WFM Day reaches key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, as well as offers copy-split capabilities and day and daypart scheduling within radio's prime listening hours.
Traffic Sponsorship I
Skewing female, the Traffic Sponsorship I :10-second network reaches radio's most attentive audience, the morning drive listener, providing regional copy splits with tremendous major market delivery. Each :10-second spot consists of a 30-word live read embedded within traffic and information reports.
Traffic Sponsorship II
Skewing male, the Traffic Sponsorship II :10-second network reaches radio's most attentive audience, the morning drive listener, providing regional copy splits with tremendous major market delivery. Each :10-second spot consists of a 30-word live read embedded within traffic and information reports.
