David Berson has been named Executive Vice President, CBS Sports and President of CBS College Sports. In announcing the hiring, Sean McManus, President of CBS News and Sports, said Berson will be involved in all aspects of CBS Sports’ operations.
Berson most recently served as Executive Vice President, Programming Planning and Strategy at ESPN. He will report directly to McManus as Executive VP of CBS Sports. He will also take the helm at CBS College Sports Network, where he will run the day-to-day operations of the Company’s fast-growing cable sports channel. Berson will join CBS effective January 3rd.
“David’s fresh perspective and distinguished record of success will be a tremendous asset to CBS Sports’ industry-leading portfolio,” said McManus. “He has expertise across the many disciplines of sports media and has launched the kind of collegiate sports programming channels that will help CBS College Sports achieve even greater success. As our portfolio of brands continues to expand and thrive, I’m very pleased to have David by my side and I look forward to his insight, counsel and contributions.”
McManus also announced today Steve Herbst, who has served as Executive Vice President and General Manager of CBS College Sports Network, will be leaving his post at the end of the year.
“Steve has played a key role in the management of CBS College Sports Network during a time of great growth, helping make it the profitable franchise that it is today. We’re very thankful for all his many contributions and have no doubt he will have success in whatever he chooses to take on next,” said McManus.
Berson comes to CBS with 16 years of experience at ESPN, where he began his career as an intern during college and later worked in various capacities in programming, affiliate sales and marketing and business development.