Entravison Communications’ ninth annual company-wide Radiothon was so successful, it may have to change its name from “Un Million Para Los Niños” (One Million for the Children) to “Tres Milliones Para Los Niños” (Three Million for the Children).
A record $3 million was raised by listeners to Entravision radio stations across the U.S. in its Radiothon, which has benefited Children’s Miracle Network Hospitals since 2007.
The funds will be used by local children’s hospitals to help fund critical treatments, healthcare services, pediatric medical equipment and charitable care, as well as provide treatment to low-income patients.
The 2015 Radiothon brought in $2.9 million.
The Radiothon began on August 18, extending 72 hours across Entravision’s José, Super Estrella, and La Tricolor Spanish-language radio networks, which are distributed across the U.S.
Personalities from Entravision’s stable of syndicated programs, which includes the highly rated “Erazno y la Chokolata” afternoon program, veteran morning talent Alex “El Genio” Lucas, and famed morning personality Eddie “Piolín” Sotelo, participated in live broadcasts from Children’s Hospital Los Angeles to help spur donations from listeners.
Thanks to the Radiothon, some 95 communities across the U.S. will benefit.
Entravision credits increased reach from its online and mobile platforms for reaching the new fundraising milestone.
“Our ninth Radiothon was a thrilling event for our entire organization and highlights the dedication of our employees and listeners,” said CEO Jeffery Liberman. “Our participation in raising funds for this amazing charity is a means of giving back to the local communities we serve, and its continued success reflects Entravision’s ability to reach and engage Hispanics across acculturation levels and media platforms.”
Joe Trevino, Managing Director/Media Partners for Children’s Miracle Network Hospitals, added, “This partnership has given us access to a vast majority of the Spanish-language demographic in the U.S. We hope to continue working with Entravision for many more years to come.”
The Radiothon program has been an integral part of Children’s Miracle Network Hospitals’ fundraising efforts since 1997, making Entravision a legacy participant. Today more than 300 stations participate in Radiothons annually, raising nearly $50 million each year for the pediatric hospitals.