Here’s some food for thought: Your 11pm newscast could have been viewed on a TV set, but via a Roku app. Better yet, that same consumer may have previously been listening to one of their favorite broadcast radio stations, via TuneIn or iHeartRadio, through their TV—thanks to Roku. Today, “Over the Top”, or “OTT,” delivery of programming is more common than ever. That’s why getting a good seat on the OTT train steamrolling through the media and advertising landscape may be prudent.
In this column, Francesco Moretti, Deputy CEO of Fincons Group, offers tips to broadcast TV operators on why competing in the OTT market is essential for continued growth and sales success.