A relationship that began one year ago between digital advertising rep Focus 360 and one of the radio industry’s biggest players has been extended.
Entercom Communications has reached a new deal that will see it to continually benefit from Focus 360’s partnership with cloud-based programmatic advertising platform Jelli.
“We have enjoyed a very productive relationship with Entercom and look forward to continuing to grow their ad revenue under this agreement renewal,” said Focus 360 CEO Phil Brown. “Entercom reaches millions of listeners weekly. Their investment in offering the best locally curated music, news, talk, and sports content in the markets they serve creates a great on-air product with broad reach that drives ROI for sponsors, giving us a very powerful package to sell to the ad community.”
Geoff Spencer, Entercom’s VP/Revenue Management, added, “We are pleased to continue our relationship with Focus 360 and look forward to building on our great success to date.”
Focus 360 provides integrated media solutions to advertisers, ad agencies, program producers, content owners, and broadcasters.