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IDEAS WORKING NOW

Optimization, Integration, and Procrastination

Three things seem to be prevalent in the world of traditional media as they map-out their new media strategies: Optimization, Integration, and Procrastination.  If I ...
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A new media world

Most people don't mind ad-supported business models for their digital content offerings, according to a new study by IBM's Center for Business Value. In fact, ...
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Surviving (and Maybe Thriving) in a Downturn

On the night of November 20th I pulled out the mattress on the sofabed in my living room so my business partners could get a ...
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When the Going Gets Tough, Toughen Up Your Collections Efforts

No advertiser wants to cut back on advertising, especially when there are fewer customers walking through the door.  These tougher times may give media companies ...
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Teasing Actionable Components in "How to" Stories

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Good actionable information is a big part of most newscasts. Health and consumer stories are usually packed with specific...
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Indecency: Setting A 'Fleeting' Precedence

The interest in the FCC's indecency enforcement and the Supreme Court's taking of the "Golden Globes" case remains a topic of heavy of speculation. The ...
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Indecency and The Supreme Court

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We recently talked about what we can say on the air. You probably think the FCC has not been very helpful in guiding broadcasters. Well, that seems to be...
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The Internet Radio Association

Last week the Interactive Advertising Bureau (IAB) announced several major initiatives designed to standardize many elements of working with interactive ad campaigns and publishers. The initiatives encompass everything from...
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It’s The Great Depression Charlie Brown!

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Put on a happy face!  Not so easy when we see the government bailing out American industry, Wall Street making wild swings, jobs being cut, ...
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Local Internet Radio is the New FM!

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I believe Local Internet Radio is the future. XM, Sirius and even the vaulted HD-Radio are toast. HD-AM doesn’t work and who wants to spend premium money...
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The Measure of Success…starts with the smallest decisions and tasks

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I proceeded to share a story about a client that needed more than just getting the order and producing the copy...
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The ‘Community of Communities’

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Nexstar’s eMedia strategy is not to be ‘all things to all people’, it’s more about reaching an audience with relevant / fresh content; applicable user ...
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Internet radio - a bright spot for HD

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Last week the Wall Street Journal's Sarah McBride wrote an article questioning the future of HD Radio. While the tone of the article is not very optimistic for HD...
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Christmas dollars

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Here is one that may help generate a few bucks during the Christmas season. Each day-have the “Merchant of the day-business of the day”...
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Navigating through tough times

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The global financial mess we now find ourselves in is about as bad as anything I’ve seen in 25 years of financing broadcasters. Many of us remember...
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iPhone and Internet Radio

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According to the iPhone apps store, 3 mobile streaming music applications rank in the top ten free music apps. This is great news for Internet radio! iPhone is the first widespread...
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The Financial Manager’s Perspective: Following the Money

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The best Way to give advertisers what they want is by ensuring that we are serving our audiences. A couple of weeks ago ...
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The Skinny on False Weight-Loss Advertising...and Other Big Fat Lies

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There’s not an easy answer. The real question is; can you run an ad...
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Streams and Podcasts are Great News

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A recent survey conducted by News Generation, a public relations company with an expertise in radio...
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Dude Part 2 Cigars Cigarettes and Bongs

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Yesterday, we talked about some fairly bizarre advertising requests for a smoking product, cannabis, or as it's more popularly known, "weed." But what about...
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