Vivvo CMS 4.0 http://www.rbr.com/ ©2007 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/features/ideas-working-now/12086.html IDEAS WORKING NOW Mon, 05 Jan 2009 02:39:00 -0600 The FCC recently reminded everybody in the business that it can and will issue fines for failure to observe EEO requirements, even if you happen to be a licensee who is also a member of http://www.rbr.com/features/ideas-working-now/12075.html IDEAS WORKING NOW Sat, 03 Jan 2009 03:27:00 -0600 I have a friend who once moaned, “We never have time to do it right, but we always find time to do it twice.”  With http://www.rbr.com/features/ideas-working-now/12014.html IDEAS WORKING NOW Thu, 25 Dec 2008 15:42:00 -0600 A new study of "Digital Influencers" finds that radio plays a significant role in their online behavior. MS&L, a communications firm and part of Publicis http://www.rbr.com/features/ideas-working-now/11879.html IDEAS WORKING NOW Wed, 17 Dec 2008 08:45:00 -0600 Online retail sales will grow again this year, although at a smaller rate than in previous years. According to  information from Nielsen Online, the challenge http://www.rbr.com/features/ideas-working-now/11844.html IDEAS WORKING NOW Tue, 16 Dec 2008 08:49:00 -0600 An FCC decision on Titan Broadcasting held that John T. Pritchard’s (John Sr.) controlling interest in Pritchard Broadcasting is not attributable http://www.rbr.com/features/ideas-working-now/11825.html IDEAS WORKING NOW Tue, 16 Dec 2008 03:28:00 -0600 Food Supplement advertising has become an active area in broadcast advertising as it has elsewhere. The Federal Trade Commission (FTC) and the http://www.rbr.com/features/ideas-working-now/11815.html IDEAS WORKING NOW Tue, 16 Dec 2008 03:18:00 -0600 If you want to find some of the most unimaginative work in broadcast television, take a gander at morning news image promos http://www.rbr.com/features/ideas-working-now/11764.html IDEAS WORKING NOW Thu, 11 Dec 2008 01:50:00 -0600 With the year ending, ask for promotional calendars, with a promise for a plug. Something along the line of, “We are in need of calendars for our studio—and offices, etc.” Send us one and we’ll trade you a plug for your business. http://www.rbr.com/features/ideas-working-now/11738.html IDEAS WORKING NOW Wed, 10 Dec 2008 02:34:00 -0600 (Could Get Your Station a Hefty Fine)Whenever ratings week is around the corner, stations go into overtime mode to conjure up some promotion that will http://www.rbr.com/features/ideas-working-now/11711.html IDEAS WORKING NOW Tue, 09 Dec 2008 08:40:00 -0600 Faced with the recession and falling revenues, the radio industry has begun to sell online assets with some success. According to the Radio Advertising Bureau, http://www.rbr.com/features/ideas-working-now/11684.html IDEAS WORKING NOW Mon, 08 Dec 2008 05:20:00 -0600 One year ago, our AOL Radio product faced a challenging future. Although we had one the largest and most devoted audiences, we faced some real business challenges -- royalty rates http://www.rbr.com/features/ideas-working-now/11662.html IDEAS WORKING NOW Sat, 06 Dec 2008 21:06:00 -0600 When new technology comes on the scene, the new products often look and act like the old ones. For example, the first cars had the same form as horse-drawn http://www.rbr.com/features/ideas-working-now/11661.html IDEAS WORKING NOW Sat, 06 Dec 2008 21:57:00 -0600 I’d like to dispel the notion that traditional media and social media do not mix well together. There’s a widely-held fear of giving the general public access to station personnel (even though it’s the job http://www.rbr.com/features/ideas-working-now/11630.html IDEAS WORKING NOW Thu, 04 Dec 2008 10:14:00 -0600 Three things seem to be prevalent in the world of traditional media as they map-out their new media strategies: Optimization, Integration, and Procrastination. If I had to assign http://www.rbr.com/features/ideas-working-now/11606.html IDEAS WORKING NOW Wed, 03 Dec 2008 08:38:00 -0600 Most people don't mind ad-supported business models for their digital content offerings, according to a new study by IBM's Center for Business Value. In fact, http://www.rbr.com/features/ideas-working-now/11563.html IDEAS WORKING NOW Mon, 01 Dec 2008 09:00:00 -0600 On the night of November 20th I pulled out the mattress on the sofabed in my living room so my business partners could get a http://www.rbr.com/features/ideas-working-now/11533.html IDEAS WORKING NOW Wed, 26 Nov 2008 09:17:00 -0600 No advertiser wants to cut back on advertising, especially when there are fewer customers walking through the door.  These tougher times may give media companies http://www.rbr.com/features/ideas-working-now/11463.html IDEAS WORKING NOW Mon, 24 Nov 2008 01:59:00 -0600 Good actionable information is a big part of most newscasts. Health and consumer stories are usually packed with specific http://www.rbr.com/features/ideas-working-now/11441.html IDEAS WORKING NOW Fri, 21 Nov 2008 09:24:00 -0600 The interest in the FCC's indecency enforcement and the Supreme Court's taking of the "Golden Globes" case remains a topic of heavy of speculation. The http://www.rbr.com/features/ideas-working-now/11403.html IDEAS WORKING NOW Thu, 20 Nov 2008 03:45:00 -0600 We recently talked about what we can say on the air. You probably think the FCC has not been very helpful in guiding broadcasters. Well, that seems to be